#399: How to Get Better Results From Your Marketing Agency with Adam Kifer
The GSD Show | A Fitness Business Podcast
If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships. Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter. Chapters (00:00) Introduction (02:57) The #1 Key to Agency Success (06:18) Stop...
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#398: Building a Top 5 Pure Barre Studio and 60% Close Rate with Lindsay Greenlee
The GSD Show | A Fitness Business Podcast
Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence. Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in...
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397: Why “Work ON Your Business, Not IN It” Isn’t the Whole Truth
The GSD Show | A Fitness Business Podcast
“You shouldn’t work in your business—only on it.” It’s a phrase we’ve all heard. Maybe even lived by. But in this episode of the GSD Show, Loud Rumor CEO Mike Arce challenges that long-standing business mantra and unpacks a powerful asterisk we’ve all been missing. After a candid fireside chat with high-performing entrepreneurs (including one with a $500M valuation), Mike shares why sometimes getting in the weeds is not only necessary—it’s the smartest move a leader can make. From shadowing employees to stepping into unfilled roles, this episode explores how strategic...
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396: "I’m Just Burnt Out": Why Burnout Isn’t What You Think
The GSD Show | A Fitness Business Podcast
In this new episode of The GSD Show Podcast, Mike opens up about a personal battle with burnout that stretched across nearly half a year—and the surprising realization that pulled him out of it. What if burnout isn’t really about being overworked? What if it’s about lack of progress? Mike shares the internal dialogue, tough questions, and game-changing mindset shift that helped him rediscover motivation, re-energize his team, and dramatically reduce member attrition—all without switching companies or overhauling his role. If you’ve ever felt stuck, tired, or uninspired in your...
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395: The Referral Strategy That Took Her Gym from $15K to $75K/Month with Laurel Roach
The GSD Show | A Fitness Business Podcast
What if you could grow your gym to full capacity—without spending a dollar on ads? Laurel Roach reveals the strategy that helped her do exactly that. In this episode of The GSD Show with Mike Arce, fitness entrepreneur and Alloy franchise partner Laurel Roach breaks down the referral and relationship marketing system that’s fueling explosive growth at her North Scottsdale location and how you can do the same. A former corporate executive turned purpose-driven business owner, Laurel shares the mindset, tactics, and community-building playbook that helped her go from cold start to sellout....
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394: Email: Your Gym’s Gold Mine
The GSD Show | A Fitness Business Podcast
You’re Sitting on a Goldmine: Unlocking the Power of Email in Your CRM In this episode, Mike Arce, CEO of Loud Rumor, reveals why most fitness studios are sitting on a goldmine—and wasting it. With over 4,000 gyms served across 11 countries, Mike breaks down the real difference between sending emails and doing email marketing. Learn why your CRM is your most underutilized asset, how to think about paid vs. earned vs. owned traffic, and what a proper customer acquisition cost (CAC) should look like if you're aiming for real profitability. He also shares one of the most effective email...
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393: How She Doubled Her Gym in Just 6 Months with Felicia Romero
The GSD Show | A Fitness Business Podcast
What if social media could consistently bring new members to your gym without spending a fortune on ads? Felicia Romero shares her game-changing strategies that every gym owner needs to know! In this episode of The GSD Show with Mike Arce, powerhouse entrepreneur, fitness expert, and media personality Felicia Romero reveals the strategies behind her rapid gym growth. As a franchise partner with Ohm Fitness and host of the Hi Felicia Podcast, Felicia shares how she turned her gym into a thriving community-driven business while mastering high-ticket sales and leveraging organic social media...
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392: Gym’s Face $50,120 Fines! FTC: Negative Option Rule Explained
The GSD Show | A Fitness Business Podcast
There’s a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments. Most business owners have never heard of it. Even fewer are ready for what’s coming. And the price of not knowing? Let’s just say... it’s not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward. If you charge monthly, you can’t afford to skip this one.
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391: Gym Grows From $50K to $166K PER MONTH in 1 Year! - The GSD Show with Mike Arce & Caitlin Bovee
The GSD Show | A Fitness Business Podcast
How This Studio Owner 3X’d Revenue and Built a Team That Scales Hosted by Mike Arce, CEO of Loud Rumor In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way. They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts. You’ll learn: – What Caitlin changed in her sales process to go from “no system” to 80–90% conversion – How her team uses monthly optimization...
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390: Gym Employees: Manage Up
The GSD Show | A Fitness Business Podcast
Description: How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture Hosted by Mike Arce, CEO of Loud Rumor Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear. Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up. You’ll learn: – Why great teams don’t just manage down… they lead in all directions – How to strengthen your studio’s culture without changing your title – What most employees misunderstand...
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How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture
Hosted by Mike Arce, CEO of Loud Rumor
Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear.
Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up.
You’ll learn:
– Why great teams don’t just manage down… they lead in all directions
– How to strengthen your studio’s culture without changing your title
– What most employees misunderstand about their leaders—and how to build real trust
– The mindset shift that turns frustration into influence
If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how.
Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.
💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.
To learn more go to LoudRumor.com
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