Libsyn Directory

#402: The Hardest Leadership Lesson: Letting Them Go

Behind Gym Doors | A Fitness Business Podcast

Release Date: 06/23/2025

#415: High Ticket Sales For Gym Owners With Scott Carpenter

Behind Gym Doors | A Fitness Business Podcast

Scott Carpenter turned six failing gyms into a multi-million dollar fitness business and he did it without competing on price or workouts. His secret? Selling transformation, not just training, and building a model that keeps clients committed for years. In this episode, he pulls back the curtain on the high-ticket sales systems, mentorship approach, and retention strategies that gym owners can put into play right now. You’ll see exactly how to position $2K–$10K memberships, deliver results in the “165 hours” outside your gym, and use price to filter for the most committed clients....

#414: Communication Secrets to Improve Your Sales & Marketing with Michael Bernoff

Behind Gym Doors | A Fitness Business Podcast

If you’re still giving tours, dropping prices, and hoping people sign up, you’re leaving money on the table. Michael Bernoff, one of the best communicators in the world, shows you how to flip the script so prospects sell themselves on joining your gym. Using his Human Interaction Technology (HIT), you’ll learn how to lower resistance from the very first hello, control the direction of the conversation, and get people excited to take action without discounting or chasing. In this episode, Michael breaks down exactly how to match your prospect’s energy, use language that keeps you in...

#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood

Behind Gym Doors | A Fitness Business Podcast

They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message. We dive deep into building niche communities, creating content that...

#412: How YouTube & Podcasting Are Driving Leads in 2025 with Brady Edwards

Behind Gym Doors | A Fitness Business Podcast

If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that...

#411: Mastering Fear to Break Through Plateaus With Akshay Nanavati

Behind Gym Doors | A Fitness Business Podcast

He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth. His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework...

#410: Scaling From 1 Studio To A 7-Figure Exit with Sheetal Guttigoli

Behind Gym Doors | A Fitness Business Podcast

Most gym owners start with a fitness passion, instead Sheetal started with a tech background and a structured business plan, and it worked. He built three Club Pilates studios that together do over $100K/month with 50% profit margins and scaled without him onsite. In this episode, you’ll hear how he built the system, sold the portfolio, and walked away with a multi-seven-figure exit. We break down the real numbers behind his sale, how “add-backs” boosted his valuation, why clean P&Ls attract better buyers, and how NPS helped him grow without ads. Whether you're building for...

#409: 81% of Gyms Fail in Year 1… Here’s How to Beat the Odds

Behind Gym Doors | A Fitness Business Podcast

Ready to GROW your GYM? Schedule a free call to learn how we can help: In this powerful episode of Behind Gym Doors, Loud Rumor CEO Mike Arce joins Michael Benso on the Sweat Success podcast to share what truly separates thriving gyms from those that struggle to survive. Mike goes deep on why marketing, sales, and retention strategies alone aren’t enough, and how building a high-performing team with clear standards can transform your fitness business. You’ll discover: Why 81% of gyms fail in their first year (and how to avoid it) How to get the right people in the right seats...

#408: This Gym Earned 700+ 5-Star Reviews with Tai Kyon

Behind Gym Doors | A Fitness Business Podcast

Tai Kyon, owner of one of New York's most successful F45 studios, reveals how he turned his startup gym into a $100K/month powerhouse, without ads or gimmicks. Formerly a 275-pound tech executive, Tai's personal transformation fuels a studio culture built on empathy, excellence, and elite service. Today, his team leads the most positively reviewed F45 franchise globally, powered by a $250/month kindness budget and a mindset rooted in “unreasonable hospitality.” In this episode, Mike Arce covers how Tai mapped every member touchpoint, from the first walk-through to cancellation, to...

#407: The Truth About Employee Performance No One Talks About

Behind Gym Doors | A Fitness Business Podcast

Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don’t convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get. Chapters () Introduction () Why Average Thinking Is Costing You...

#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson

Behind Gym Doors | A Fitness Business Podcast

Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they’ve built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture. They’ve grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves. Chapters (00:00) Introduction (01:55) What Makes High Ride Culture So Addictive (04:56) Automating the Customer Journey: Where...

More Episodes

If there’s someone on your team you know isn’t a fit, but you’re still holding on, this episode is the wake-up call you’ve been avoiding.

In this episode, Loud Rumor CEO Mike Arce delivers an honest message every leader needs to hear about what it really means to let someone go… and why NOT doing it might be the most selfish move of all.

You’ll walk away with a new framework that:

Ends the emotional guilt trip
Unlocks space for your next A-player
Protects your best team members from burnout

This isn’t about being heartless. It’s about being high-performing. And you won’t lead the way you’ve always led after hearing it.

Don’t wait to learn this lesson the hard way... press play now before it costs you your culture, your growth, or your peace.

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