69: Sex, Intimacy, and Life Story Books
The Life Story Coach
Karin Jones believes sex and intimacy are a big part of our lives, and she challenges personal historians to gently explore this topic with their storytelling clients.
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68: Audio Life Stories with Gloria Nussbaum of Real to Real, Part 2
The Life Story Coach
Gloria Nussbaum of Real to Real, a personal history company that produces audio projects, talks equipment, prices, and more.
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67: Audio Life Stories with Gloria Nussbaum of Real to Real, Part 1
The Life Story Coach
Personal historian Gloria Nussbaum captures clients' voices and stories on audio recordings. She tells us why it's important and how she does it.
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66: Lisa Kagan of Family Heirloom Arts, Part 2
The Life Story Coach
Lisa Kagan talks about creating illustrated heirloom books for clients, and how other personal historians help her produce her books
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65: Workshops with Lisa Kagan of Family Heirloom Arts
The Life Story Coach
Lisa Kagan's workshops and retreats help people find their creativity, and help them find her personal history services.
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64: Write a Local Column to Market Your Business, with Lisa Lombardi O'Reilly
The Life Story Coach
Lisa Lombard O'Reilly of Your Stories Written joins us for a conversation about personal history. Listen as we discuss:
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63: Lettice Stuart, Part 2
The Life Story Coach
Personal Historian Lettice Stuart on how much her life story books cost, why strangers make better interviewers, more.
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62: Lettice Stuart of Portraits in Words
The Life Story Coach
Long-time Personal Historian Lettice Stuart shares her advice and insight on growing a life story business
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61: Family Legacy Video Founder Steve Pender
The Life Story Coach
Steve Pender of Family Legacy Video talks to The Life Story Coach about helping people create the personal history projects he does best: video biographies.
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60: Starts at 60 Founder Rebecca Wilson
The Life Story Coach
In six short years, Starts at 60 has grown to a platform with a million and a half visitors per month.
info_outlineFor Steve Pender, personal history comes alive in Legacy Video
When Steve Pender started his legacy video company years ago, it wasn't to produce videos, but rather to teach DIYers how to make their own. Then technology changed. You still needed the know-how and the artistic flair to produce top-quality videos, but you no longer needed the big commercial studio. That's when Steve pivoted to do what he loved most: create compelling, beautiful legacy videos.
Give them options
I shape the production to fit the client's wants and needs."
Steve uses a winning strategy when he sits down with potential clients for the sales meeting. Instead of shooting out a price right away, he asks lots of questions, then goes back to work up a proposal, complete with costs. He believes in giving the client options: a price for what they said they wanted, and a fallback option that's less expensive. His packages start at $7,500 for a Q&A-style basic video, and increase to $20-25K and up for more deluxe packages. These premium videos include music, archival footage, and more.
Listen as Steve talks about:
- traveling to Italy to shoot as his client visits his ancestral home
- how Family Legacy Video was featured in the AARP Bulletin
- Steve's appearance on a local TV show [hint: This was a PR move any of us can use!]
- how using a freebie as a lead generator can build your email list
- how the Rotary helped launch his business
Links & Stuff