60: Starts at 60 Founder Rebecca Wilson

In six short years, Starts at 60 has grown to a platform with a million and a half visitors per month. 

Now Starts at 60 is looking toward markets outside the US, and there's room for us life story professionals to leverage the systems they've already built.

The idea I like best is starting monthly coffee groups. Maybe it's because I saw how lonely my dad was after my mom died. Maybe it's because as a waitress in my teens, I saw how the people who lingered over coffee after dinner seemed to be the best conversationalists, the ones I liked to eavesdrop on as I cleared away their plates (and ashtrays; yes, this was a long time ago!). And what better way to get people interested in preserving their life story than getting them talking about it over coffee, in a safe place among new friends?

In this episode, we also discuss:

• the need to find a group of people with similar mindset, especially after a transition like retirement
• how Baby Boomers, like the rest of us, want a hybrid experience of online and off-line
• the importance of building and safeguarding trust among clients or in a community
• how storytellers of all ages are turning to online research when looking for services (Hint: Have your website and Facebook page up to snuff!)
• why Baby Boomers make great storytellers (let me know what you think about my new slogan: More wrinkles, better stories).
• and more.

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