Libsyn Directory

Transportation vs Logistics with Marty Wadle

Release Date: 09/22/2021

REPOST: Beyond the Tracks: The Next Frontier of American Rail with Martin Lew

The Logistics of Logistics Podcast

and discuss beyond the tracks: the next frontier of American rail. Martin is CEO at , a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage. About Martin Lew is the Founder and Chief Executive Officer of Commtrex, the largest tech-enabled logistics platform in North America (US, Canada, and Mexico) for shippers to directly connect with railroads, transloaders, storage facilities,...

REPOST: Avoiding Logistics FUD with Steve Elwell

The Logistics of Logistics Podcast

and discuss avoiding logistics FUD. Steve is the Founder and Managing Director of Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its impact on various aspects of business, particularly in logistics. Joe and Steve provide valuable insights into overcoming FUD by establishing trust and eliminating disruptive elements within business relationships, and leadership. The...

Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham

The Logistics of Logistics Podcast

In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, and , a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing,...

REPOST: The Revenue Engine with Kara Smith Brown

The Logistics of Logistics Podcast

and discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...

Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst

The Logistics of Logistics Podcast

In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, and , the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst , President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of...

U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen

The Logistics of Logistics Podcast

In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen is a seasoned maritime attorney and the founder of and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. has extensive experience in oceanborne commerce...

2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger

The Logistics of Logistics Podcast

In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...

REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella

The Logistics of Logistics Podcast

and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...

REPOST: Beyond the Yard: How Velostics Streamlines Scheduling

The Logistics of Logistics Podcast

and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...

The 5 Failures of Final Mile with Jason Burns

The Logistics of Logistics Podcast

In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...

More Episodes

Transportation vs Logistics with Marty Wadle

Marty Wadle and Joe Lynch discuss transportation vs logistics. Marty is the Chief Commercial Officer of Ruan Transportation, a transportation company providing Dedicated Contract Transportation, Managed Transportation, Value-added Warehousing, and Brokerage Support Services.

About Marty Wadle

Marty Wadle currently serves as Ruan’s Chief Commercial Officer leading the Commercial Solutions team, which includes sales, marketing, and solution engineering. Previously, Marty served as Senior Vice President of Ruan’s Supply Chain Solutions division, consisting of Value-Added Warehousing, Brokerage Support Services, and Managed Transportation. Ruan manages $1.35 billion in annual supply chain spend, employs 4,600 drivers, and operates 4,000 power units and 12,000 trailers out of 300 locations across the U.S. In addition, Ruan operates 1.5 million square feet of dedicated warehouse space and $500 million of managed transportation. Marty has held multiple positions at Ruan over his 25-year career that have given him a wide base of experience in sales and operations. Prior to Ruan, Marty worked for LTL carrier Central Transport and institutional food wholesaler Martin Brothers Distribution. Marty is a graduate of Iowa State University with a Bachelor of Business Administration degree in transportation and logistics. He currently serves on the Iowa State University Supply Chain Forum.

About Ruan Transportation

Ruan provides Dedicated Contract Transportation, Managed Transportation, Value-Added Warehousing, and Brokerage Support Services to customers across the U.S. Ruan’s Integrated Supply Chain Solutions services encompass all aspects of transportation and logistics, providing our customers the ideal combination of asset- and non-asset-based solutions that get your products from point A to point B safely and efficiently. With more than 89 years of transportation management experience, Ruan is one of the top 10 privately owned transportation companies in the country with 300 operations and 6,000 team members.

Key Takeaways: Transportation vs Logistics

Marty Wadle is the Chief Commercial Officer at Ruan Transportation Management Systems, a family-owned transportation management company, providing Dedicated Contract Transportation, Managed Transportation, and Value-added Warehousing.
In the podcast interview, Joe and Marty discuss transportation vs logistics, even though those words are used interchangeably, they mean different things.
According to Council of Supply Chain Professionals, a Third Party Logistics (3PL) Provider is “A firm which provides multiple logistics services for use by customers. Preferably, these services are integrated, or "bundled" together by the provider. These firms facilitate the movement of parts and materials from suppliers to manufacturers, and finished products from manufacturers to distributors and retailers.”
There are 5 different categories of 3PL services: Logistics, Transportation, Warehousing, Special Services, and Technology.
Logistics services add value through planning, while transportation services add value by executing those plans.
Transportation services include: Small Package, Air Cargo, Ocean, Less Than Truckload, Truckload, Fleet Acquisition, Equipment / Drivers, Dedicated Contract Carriage, Intermodal, Final Mile, Rail.
Logistics services include: 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment Auditing, Freight Auditing, Payment Processing, Freight brokerage, Freight broker, Digital Freight Brokerage.
Warehousing services include: Warehouse Storage, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound Shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Inventory Management, Cross-docking, Cross-dock, Ecommerce Fulfillment, Packaging.
Special services include: Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology services include: Supply Chain Technology, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless.