Libsyn Directory

Transportation vs Logistics with Marty Wadle

Release Date: 09/22/2021

Home Delivery World: The Future of Fulfillment with John Beasley

The Logistics of Logistics Podcast

In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...

REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier

The Logistics of Logistics Podcast

In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...

Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters

The Logistics of Logistics Podcast

In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...

REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier

The Logistics of Logistics Podcast

In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...

Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser

The Logistics of Logistics Podcast

In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...

The Optym Advantage: Smarter Routing, Planning, and Decision Making with Shaman Ahuja

The Logistics of Logistics Podcast

In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...

Smart Routes, Safer Stops: How Mapping Techis Transforming Trucking with Rishi Mehra

The Logistics of Logistics Podcast

In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...

Fleet Profitability Unleashed: The Optimal Dynamics Advantage with Zach Schuhart

The Logistics of Logistics Podcast

In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...

The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz

The Logistics of Logistics Podcast

In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...

The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire

The Logistics of Logistics Podcast

In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...

More Episodes

Transportation vs Logistics with Marty Wadle

Marty Wadle and Joe Lynch discuss transportation vs logistics. Marty is the Chief Commercial Officer of Ruan Transportation, a transportation company providing Dedicated Contract Transportation, Managed Transportation, Value-added Warehousing, and Brokerage Support Services.

About Marty Wadle

Marty Wadle currently serves as Ruan’s Chief Commercial Officer leading the Commercial Solutions team, which includes sales, marketing, and solution engineering. Previously, Marty served as Senior Vice President of Ruan’s Supply Chain Solutions division, consisting of Value-Added Warehousing, Brokerage Support Services, and Managed Transportation. Ruan manages $1.35 billion in annual supply chain spend, employs 4,600 drivers, and operates 4,000 power units and 12,000 trailers out of 300 locations across the U.S. In addition, Ruan operates 1.5 million square feet of dedicated warehouse space and $500 million of managed transportation. Marty has held multiple positions at Ruan over his 25-year career that have given him a wide base of experience in sales and operations. Prior to Ruan, Marty worked for LTL carrier Central Transport and institutional food wholesaler Martin Brothers Distribution. Marty is a graduate of Iowa State University with a Bachelor of Business Administration degree in transportation and logistics. He currently serves on the Iowa State University Supply Chain Forum.

About Ruan Transportation

Ruan provides Dedicated Contract Transportation, Managed Transportation, Value-Added Warehousing, and Brokerage Support Services to customers across the U.S. Ruan’s Integrated Supply Chain Solutions services encompass all aspects of transportation and logistics, providing our customers the ideal combination of asset- and non-asset-based solutions that get your products from point A to point B safely and efficiently. With more than 89 years of transportation management experience, Ruan is one of the top 10 privately owned transportation companies in the country with 300 operations and 6,000 team members.

Key Takeaways: Transportation vs Logistics

Marty Wadle is the Chief Commercial Officer at Ruan Transportation Management Systems, a family-owned transportation management company, providing Dedicated Contract Transportation, Managed Transportation, and Value-added Warehousing.
In the podcast interview, Joe and Marty discuss transportation vs logistics, even though those words are used interchangeably, they mean different things.
According to Council of Supply Chain Professionals, a Third Party Logistics (3PL) Provider is “A firm which provides multiple logistics services for use by customers. Preferably, these services are integrated, or "bundled" together by the provider. These firms facilitate the movement of parts and materials from suppliers to manufacturers, and finished products from manufacturers to distributors and retailers.”
There are 5 different categories of 3PL services: Logistics, Transportation, Warehousing, Special Services, and Technology.
Logistics services add value through planning, while transportation services add value by executing those plans.
Transportation services include: Small Package, Air Cargo, Ocean, Less Than Truckload, Truckload, Fleet Acquisition, Equipment / Drivers, Dedicated Contract Carriage, Intermodal, Final Mile, Rail.
Logistics services include: 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment Auditing, Freight Auditing, Payment Processing, Freight brokerage, Freight broker, Digital Freight Brokerage.
Warehousing services include: Warehouse Storage, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound Shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Inventory Management, Cross-docking, Cross-dock, Ecommerce Fulfillment, Packaging.
Special services include: Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology services include: Supply Chain Technology, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless.