Is Sustainability Really a Problem with Matt McLelland
The Logistics of Logistics Podcast
Release Date: 11/12/2021
The Logistics of Logistics Podcast
In “An Insider's Guide to Small Parcel Shipping”, and , Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. About Glenn Gooding is the Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast. With 40 years in supply chain and logistics, Glenn brings a rare combination of carrier-side and shipper-side expertise to every engagement. He spent 21 years at UPS in Operations, Industrial Engineering, and Enterprise...
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In “The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz”, and , CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. About Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients...
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In “The Career Accelerator: Why Leaders Choose TMSA”, and , Executive Director at the Transportation Marketing & Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection. About Jennifer Karpus-Romain serves as the Executive Director at the and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content...
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In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, and , EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber’s logistics...
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and discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical...
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and discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. About Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the...
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In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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Is Sustainability Really a Problem with Matt McLelland
Matt McLelland and Joe Lynch discuss is sustainability really a problem. Matt is the VP of Sustainability and Innovation at Covenant Transport Services, a premium service provider of transportation services with focus on temperature controlled products, regional, and long haul delivery.
About Matt McLelland
For the first 15 years of his professional career Matt focused on information technology - working for a large silicon valley software companies to data center startups to a brief stint with a family foundation who, unlike his previous employers, existed to give all their money away. In early 2000 he entered the world of logistics - mostly implementing large software systems but due to his professional curiosity consistently asked to look at innovations in trucking and warehousing. In mid-2015 his employer opened one of the first industry "Innovation Labs" - a loosely structured group with the single purpose to research and test early-stage supply chain innovations. From inventory counting drones, robotic automation, human exo-skeletons, and virtual reality applications - these were just a few of the many solutions they regularly explored. In early 2018 Matt tried to leave the logistics industry and start building outdoor adventure vans (that's another story) but was given a unique opportunity to join Covenant Logistics - a premium service provider of transportation and warehousing services. In his role as VP of Sustainability and Innovation he works directly with senior leadership to research future trends in the logistics industry and evaluate their applicability to Covenant's strategy of providing more affordable, safer, cleaner delivery of product. Lately he's been spending most of his time looking at Corporate Social Responsibility (CSR) and Environmental / Social Governance (ESG) as many supply chain companies are looking for ways to reduce their carbon footprints using everything from alternative fuels like Battery Electric and Hydrogen to autonomous vehicles to optimization software. When not at work, Matt spends most of his time outdoors and travelling with his family in their DIY converted 2017 Sprinter Van, fondly christened "Chad The Van" by his teenage son. Chadthevan regularly transports both the family and outdoor gear to their frequent outdoor activities - you can follow their adventures on Instagram at @chadthevan
About Covenant
Covenant Logistics provides transportation and logistics services in the United States. It operates through four segments: Expedited, Dedicated, Managed Freight, and Warehousing. The Expedited segment primarily provides truckload services to customers with high service freight and delivery standards. The Dedicated segment provides customers with committed truckload capacity over contracted periods using equipment either owned or leased by the company. The Managed Freight segment offers brokerage services, including logistics capacity by outsourcing the carriage of customers' freight to third parties; and transport management services, such as logistics services on a contractual basis to customers who prefer to outsource their logistics needs. The Warehousing segment provides day-to-day warehouse management services to customers. The segment also provides shuttle and switching services to shuttling containers and trailers. The company also engages in used equipment sales and leasing business. It serves transportation companies, such as parcel freight forwarders, less-than-truckload carriers, and third-party logistics providers; and traditional truckload customers, including manufacturers, retailers, and food and beverage shippers. Covenant Logistics was founded in 1986 and is based in Chattanooga, Tennessee.
Key Takeaways: Is Sustainability Really a Problem
- Matt McLelland is the VP of Sustainability and Innovation at Covenant Transport Services, a premium service provider of transportation services with focus on temperature controlled products, regional, and long haul delivery.
- In the podcast interview, Matt and Joe discuss whether sustainability is really a problem – or just a lot of hype and corporate posturing.
- Matt makes a very convincing argument that sustainability is a very real concern for transportation and logistics providers because 1.) Shippers (customers) increasingly expect or even require their logistics partners to provide services with less environment impact. 2.) State and federal regulators are focusing their efforts on the reduction of greenhouse gas emissions and the trucking business is responsible for approximately 5% of those emissions.
- The Boston Consulting Group published a report that suggests 80% of GHG emissions are a result of supply chains – so manufacturers, distributors, wholesalers, and their logistics partners will come under pressure to reduce their environmental impact, especially GHG emissions.
- Matt noted that there are some ways to reduce GHG emissions that are relatively easy (low hanging fruit) and other ways that require larger investments and a bigger commitment from both the logistics companies and their customers.
- The low hanging fruit opportunities include retiring old trucks with newer fuel efficient trucks, carbon capture systems like Remora and making trucks more aerodynamic with aftermarket systems like Truck Wings.
- For companies that want to greatly reduce GHG emissions, investments in new technologies like electric, hydrogen, and compressed natural gas trucks may be necessary. These technologies are available, however they are all have limitations.
- There are lots of ways transportation and l Carbon Capture for Semi-Trucks with Paul Grossogistics companies can get started on sustainability including: reducing empty miles, more efficient routing, maximizing trailer space, joining SmartWay, adding a sustainability KPI to standard reporting., etc.
Learn More About Is Sustainability Really a Problem
Covenant Corporate Social Responsibility
Carbon Capture for Semi-Trucks with Paul Gross
Why Your Truck Needs Wings with Dan Burrows
The Logistics of Logistics Podcast