Beyond the Mega Shipper: Finding Untapped Demand with Shan Wu
The Logistics of Logistics Podcast
Release Date: 10/14/2025
The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
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Beyond FBA: Unlocking Amazon's Fulfillment for Retailers with Wainwright Yu
The Logistics of Logistics Podcast
In “Beyond FBA: Unlocking Amazon's Fulfillment for Retailers”, and , the General Manager and Director for Amazon’s externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu currently serves as General Manager and Director of the Multichannel Commerce and Fulfillment business at Amazon, where he leads the organization's business and go-to-market functions. In this role, he oversees strategic...
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Why It's Time to Expect More from Your EDI Platform with Cleo's Shane Hagen
The Logistics of Logistics Podcast
In “Why It's Time to Expect More from Your EDI Platform”, and , Presales Solutions Architect at Cleo, discuss the necessity of transitioning from traditional EDI to a unified platform for strategic supply chain orchestration and superior visibility. About Shane Hagen is a Presales Solutions Architect at Cleo. He designs integration solutions that seamlessly connect internal applications with external partners, leveraging both API and EDI integration patterns. Cleo’s customers rely on Shane to solve complex supply-chain challenges, trusting him to bridge the gap between business...
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Trimble's Perspective: The Future of Freight is Connected with Rob Painter
The Logistics of Logistics Podcast
In “Trimble's Perspective: The Future of Freight is Connected”, and , Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions. About Rob Painter became Trimble's president and chief executive officer in January 2020. From 2016 through 2019, he served as the Company's chief financial officer. Joining the Company in 2006, Painter held a variety of leadership positions, including corporate...
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SPS Commerce: Optimize Speed to Revenue with Wes Arentson
The Logistics of Logistics Podcast
In “SPS Commerce: Optimize Speed to Revenue”, and , Senior Sales Manager, Logistics at , discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. About Wes Aretson is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize their supply chains, connect with their partners more efficiently and make onboarding new customers easy. Wes has over 15 years of experience in supply chain and technology helping customers solve business problems with software and automation....
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Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses
The Logistics of Logistics Podcast
In “Penske's State of Logistics: Leasing, Tech, and Loss Prevention with Andy Moses”, and , Senior Vice President of Solutions and Sales Strategy for , discuss the critical findings from the State of Logistics Report, the strategic advantage of integrating leasing and logistics services, and the operational necessity of combating escalating threats like cargo theft and cyber fraud. About Andy Moses is the senior vice president of solutions and sales strategy for . He leads the organization's engineering solutions team and heads corporate sales strategy, advising Penske's product line...
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Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andre Quinn Barabanov
The Logistics of Logistics Podcast
In "Tariffs, Typhoons, & Turmoil: Derisking the Supply Chain with Moody's Andrei Quinn-Barabanov ”, and , Moody’s lead Supply Chain expert, discuss the need to leverage predictive data and holistic strategies to mitigate complex, interconnected global risks. About Andrei Quinn-Barabanov is Moody’s lead Supply Chain expert. He works closely with Supply Chain Risk product team to shape the predictive capabilities of Moody’s solution and with its customers to identify, assess, prioritize and mitigate supply chain risks. With more than three decades of experience, Andrei...
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Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges with Mike Myers
The Logistics of Logistics Podcast
In "Orchestrating Chaos: Lully's Take on the Top Warehousing Challenges”, and , the Founder and CEO of Lully.ai discuss how to supercharge existing Warehouse Management Systems with bolt-on algorithms for labor and cost savings. About Mike Myers is the Founder and CEO of Lully.ai, a bolt on technology that allows warehouses to ship more orders on time, with fewer resources, using the equipment, capabilities, and systems you already have. Mike's career has included roles at a large apparel brand, multiple national 3PL leaders, and finally a automation firm focused on...
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Making a Living and a Life on the Road with Dave Nemo
The Logistics of Logistics Podcast
In "Making a Living and a Life on the Road”, and , Host of RadioNemo, discuss the blend of essential industry information, driver wellness, and community building that allows professional truckers to find success and connection over a long career on the road. About Dave Nemo has been the voice of trucking radio for the past 55 years, drawing on his love of music, useless facts, jokes, and history, coupled with the solemn duty to provide reliable weather and road reports with important news and information every driver should have. His career has been through more changes than...
info_outlineIn “Beyond the Mega Shipper: Finding Untapped Demand”, Joe Lynch and Shan Wu, Co-founder of breadd.ai, discuss the massive, yet often overlooked, opportunity in the mid-market. This essential pivot from chaotic prospecting to laser-focused selling is what breadd.ai helps brokers achieve.
About Shan Wu
Shan Wu is the cofounder of breadd.ai. As a lifelong sales rep, Shan has sold anything from billion dollar payment contracts to "nothing": cold calling for donations as a telefundraiser – and he still argues freight is the hardest thing to sell. He believes there's enough for everyone to eat in freight today – it's just in the mid-market while everyone fights for the top 100 shippers. So he has built breadd.ai to help brokers operationalize a winning sales strategy, in a brainlessly easy way.
About breadd.ai
breadd.ai helps brokers sell freight in any market. Today, more than 100 brokers wake up to a list of shipper leads every morning, without lifting a finger. Each shipper is pre-qualified to fit their niche, and fully researched with facilities, decision makers, and phone numbers that get picked up. All you have to do is wake up and call. Stop prospecting and start selling – get your free trial today at breadd.ai.
Key Takeaways: Beyond the Mega Shipper: Finding Untapped Demand
- In “Beyond the Mega Shipper: Finding Untapped Demand”, Joe Lynch and Shan Wu, Co-founder of breadd.ai, discuss the massive, yet often overlooked, opportunity in the mid-market. This essential pivot from chaotic prospecting to laser-focused selling is what breadd.ai helps brokers achieve.
- The Mid-Market is the True Untapped Demand: Shan Wu argues that brokers and carriers should shift their focus beyond the mega shipper. The real opportunity and profitability in freight lies in the highly addressable, but less fiercely contested, mid-market, where there is "enough for everyone to eat."
- Freight is the Hardest Sale: Drawing on his experience selling everything from "nothing" to billion-dollar contracts, Shan believes freight sales are uniquely challenging. This perspective highlights the critical need for a new, efficient sales strategy to succeed in the current logistics landscape.
- Operationalize Your Sales Strategy: The path to winning in the mid-market is not just hustle, but structure. Brokers must adopt a "brainlessly easy" and operationalized winning sales strategy to move away from chaotic, inefficient cold outreach.
- The Shift: Stop Prospecting, Start Selling: The goal of modern sales tools like breadd.ai is to eliminate the time-consuming grunt work of finding and qualifying leads. The key takeaway for brokers is the mandate to transition their daily activities from prospecting (researching) to pure selling (calling and closing).
- Niche-Fitting and Pre-Qualification are Non-Negotiable: Untapped demand isn't just about finding any new shipper; it's about finding the right one. Success hinges on receiving leads that are pre-qualified to fit a broker's specific niche and lane requirements.
- Leverage Research for Higher Pickup Rates: Breadd.ai's model demonstrates the value of full lead research. Targeting specific decision-makers with verified phone numbers significantly increases the chances of a successful conversation and closes the loop on truly finding "tapped" demand.
- Technology as the Equalizer: The power of AI isn't just in load matching; it's in sales enablement. Shan’s vision for breadd.ai shows how technology can empower over 100 brokers daily to compete effectively by waking up to a ready-to-call list of researched leads, leveling the playing field against larger competitors.