REPOST: The Newtrul Story with Ed Stockman
The Logistics of Logistics Podcast
Release Date: 05/29/2023
The Logistics of Logistics Podcast
In “Home Delivery World: The Future of Fulfillment”, and , General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley , General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships...
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In "Beyond TMS: McLeod's Open Ecosystem and Automation”, and , Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier , Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the...
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In “Vanity Metrics Don’t Move Freight: Building Real Pipeline in Freight-Tech”, and , Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early...
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In “Beyond the Rate: Why Accuracy, Transparency and Context Matter”, and , President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive...
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In “Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser”, and , Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with...
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In “The Optym Advantage: Smarter Routing, Planning, and Decision Making”, and , Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability. About Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks,...
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In “Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking”, and , VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem. Rishi Mehra As VP, Product and Engineering, is primarily responsible for overseeing the company’s technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble...
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In “Fleet Profitability Unleashed: The Optimal Dynamics Advantage”, and , Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability. Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of...
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In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, and , Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage. About Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border...
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In “The Road Ahead: What Trimble Innovations Mean for Transportation”, and , Chief Product and Technology Officer at Trimble, discuss Trimble's open, scalable platform that connects every aspect of the supply chain—from trucks and drivers to the back office—by serving as a reliable "system of record" that integrates practical AI innovation to help fleets maximize performance, visibility, and safety. About Jonah McIntire is Chief Product and Technology Officer at Trimble. He joined Transporeon in June 2021 and quickly led a succession of larger product organisations...
info_outlineEd Stockman and Joe Lynch discuss the Newtrul story. Ed is Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform.
About Ed Stockman
Ed Stockman is the Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform. Ed is a logistics industry veteran with over a decade of experience from Echo, Redwood Logistics and Transfix. Ed’s expertise is rooted in sales and growth, and he has served as the Director of Sales at two enterprise transportation brokerages. Ed founded Newtrul on his first-born’s birth date in 2018 after realizing the need for digitization and aggregation in the increasingly fragmented transportation space. Ed describes himself as a servant leader who would is passionate, competitive, and sympathetic. He thrives in nuanced, fast-paced environments and is known for bringing clarity and conciseness to complicated scenarios. Ed earned a bachelor’s degree in Social Statistics & Law Enforcement from Western Illinois University. Outside of his work, you’ll find Ed spending time with his wife and two children in Dallas, TX.
About Newtrul
Based in Chicago, Newtrul is a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform. Newtrul’s proprietary, digital freight matching platform integrates with freight brokers to seamlessly share available loads with carriers digitally in real-time. The carrier platform allows trucking companies to enter Newtrul’s user interface to search for the best shipment across multiple customers for each truck. Instead of carriers and brokers spending time and resources contacting each other individually, Newtrul’s digital aggregation platform provides an easier, simpler, and more cost-effective way to connect everyone and book more loads faster. For more information visit www.Newtrul.com.
Key Takeaways: The Newtrul Story
- Ed Stockman is the Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform.
- In the podcast interview, Joe and Ed discuss Ed’s career and the founding of Newtrul.
- Newtrul connects shippers, brokers, and carriers through a centralized portal – similar to traditional load boards, but with more integration.
- Newtrul technology is easy to use and will seamlessly integrate into your current systems (TMS, WMS, Fleet Management System, etc.)
- Newtrul is a digital freight aggregator that operates with the primary goal of providing the most cost-effective and efficient options for shippers and providing an easily accessible portal for carriers.
- Carriers and shippers can seamlessly conduct business without the need to go through a traditional load board.