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I Don't Know Who Needs To Hear This But... with Ryan Schreiber

The Logistics of Logistics Podcast

Release Date: 03/27/2025

OCM: The New Standard for Global Imports with Century's Jim McCullen show art OCM: The New Standard for Global Imports with Century's Jim McCullen

The Logistics of Logistics Podcast

  In “OCM: The New Standard for Global Imports with Century's Jim McCullen”, and , Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory. About Jim McCullen serves as Chief Technology Officer at Century Supply Chain Solutions, bringing over 30 years of deep expertise in logistics technology, digital transformation, and innovation. He leads global technology teams that pioneer Century's proprietary VIZIV...

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REPOST: Smarter Landside Logistics with Brian Kobza show art REPOST: Smarter Landside Logistics with Brian Kobza

The Logistics of Logistics Podcast

In “Smarter Landside Logistics”,  and , Chief Commercial Officer at IMC Logistics, discuss leveraging IMC's asset-based capacity, actionable visibility, and end-to-end services—all underpinned by strong relationships—is essential for achieving greater control and cargo velocity in the critical first and last mile of the supply chain. About Brian Kobza  is the Chief Commercial Officer at IMC Logistics, with over 20 years of experience in the transportation and supply chain industry. His expertise covers various aspects of the sector, including positions at marine...

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REPOST: The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina show art REPOST: The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina

The Logistics of Logistics Podcast

In “The Dark Funnel Demystified: Unlocking Hidden Sales”,  and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina  is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a...

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Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations with Michael Hane show art Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations with Michael Hane

The Logistics of Logistics Podcast

In “Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations”, and , Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends...

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UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard show art UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard

The Logistics of Logistics Podcast

  In “UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard”, and , Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs.  About Devin Leonard is a senior writer on the global business team at Bloomberg News. His work appears regularly in Bloomberg Businessweek where he has written periodically about the logistics industry. His 2011 cover story, "The End of Mail," about the existential crisis at the U.S. Postal Service was a...

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REPOST: Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora show art REPOST: Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora

The Logistics of Logistics Podcast

In “Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora”,  and , CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. About Sankalp Arora  is the CEO & Co-Founder of Gather AI. With 14 years of experience, Sankalp developed safety and sensor planning for the world's first safe autonomous helicopter, funded by DARPA, a project that won the Howard Hughes award, AUVSI Xcellence award and was nominated for the Collier...

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Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester show art Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester

The Logistics of Logistics Podcast

In “Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester”, and , Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth...

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Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges with Alan Rowlett show art Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges with Alan Rowlett

The Logistics of Logistics Podcast

In “Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges”, and , Corporate Vice President of Infios, discuss how unifying supply chain execution and financial data builds resilience.  About Alan Rowlett , PhD, is a transformational global operations and supply chain executive focused on turning complexity into competitive advantage. With more than 25 years of experience spanning global enterprise, service, and logistics environments, he is known as a structured disruptor who challenges conventional thinking while strengthening...

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Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan show art Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan

The Logistics of Logistics Podcast

In “Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan”, and , Co-Founder and CEO of Nauta, discuss how structuring fragmented data turns supply chain silos into actionable revenue. About Valentina Jordan is the Co-Founder and CEO of Nauta, where she is re-engineering supply chains through clean AI data infrastructure. Previously, Valentina led product for Rappi's largest business segment, helping build and scale the core product stack behind Latin America's largest delivery platform, before bringing that same operational rigor to leadership roles at...

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The Logistics of Growth: Scaling Freight Tech Companies with Will Urban show art The Logistics of Growth: Scaling Freight Tech Companies with Will Urban

The Logistics of Logistics Podcast

In “The Logistics of Growth: Scaling Freight Tech Companies”, and , Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale. About Will Urban is the Founder and Principal of Will Urban Consulting, a premier advisory firm specializing in scaling global logistics and freight tech organizations. With over 30 years of executive leadership experience, Will has navigated the evolution of the industry at the highest levels, holding pivotal roles at both the...

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Ryan Schreiber and Joe Lynch discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space.

About Ryan Schreiber

Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business.

About Metafora

Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora.

Key Takeaways: I Don't Know Who Needs To Hear This But...

  • "I Don't Know Who Needs to Hear This But...": Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan's popular LinkedIn posts that begin with "I don't know who needs to hear this but..." The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry's challenges.
  • Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries.
  • Metafora offers different services:
    • Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives.
    • Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance.
    • M&A Support: Evaluating potential acquisition targets and supporting their integration and growth.
    • Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets.
  • Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations.
  • The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation.
  • Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors.

Learn More About I Don't Know Who Needs To Hear This But...

Ryan Schreiber | Linkedin

Metafora LinkedIn

Metafora website

Metafora Services

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The Competitive Advantage with David Bell and Peter Rentschler

3 Freight Trends to Watch with Ryan Schreiber

Navigating the Roller Coaster Freight Market with Ryan Schreiber

The Logistics of Logistics Podcast