Ep. 124 - Anita Stubenrauch: Her Creative Journey After Apple
Release Date: 03/13/2025
Ep. 139 - Skip's Quips: The Worst Christmas Gift I Ever Recieved
The Main Thing Podcast
The Worst Christmas Gift I Ever Received Welcome, wisdom-seekers to Skip’s Quips - a Holiday Special Edition! This week on The Main Thing Podcast, we’re doing something a little different — and a little more intimate. No guest. No interview. Just you and me, gathered around a story that has stayed with me for nearly half a century. And it couldn’t be landing at a better time. Today is a week before Christmas, and most of us are feeling the familiar holiday squeeze — the pressure to get it right, to pick the perfect gifts, to keep all the moving parts moving. Before the wrapping paper...
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Ep. 138 - Connector Kathleen Walker Shares Timeless Wisdom
The Main Thing Podcast
In this heartfelt and deeply meaningful wisdom conversation, I sit down with Kathleen Walker—a trusted friend of more than 25 years, a respected leadership consultant, an entrepreneur and one of the most compassionate people I know. Kathleen works with leaders, teams, and organizations to strengthen communication, clarity, and performance. But beyond her professional expertise, Kathleen brings a rare blend of empathy, insight, and lived wisdom that has shaped countless lives—including mine. This conversation is an invitation to slow down, look inward, and lead differently. Lead With Love...
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Ep. 137 - Golf Pro Chris Breed Shares Inspiring Wisdom
The Main Thing Podcast
In this inspiring wisdom‑conversation, I sit down with Chris Breed. He’s not only a top PGA-certified golf instructor, coach, encourager and faith‑driven leader, he is one of the most inspiring people I’ve ever met. FACE Forward - Encouragement, Focus & Faith We explore how Chris’ coaching insights and spiritual perspectives combine to help us live wiser, bolder lives. Chris introduces his “FACE” framework (Focus • Attitude • Commitment • Effort) and shows how it applies not only on the green, but in our everyday journeys of growth and meaning. You will laugh and...
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Ep. 136: Choosing Possibility Over Fear with Lindsay Yellin
The Main Thing Podcast
Today’s wise guest is an entrepreneurial business owner who has lived and worked in Chicago, London and San Francisco. Lindsay Yellin is creative and bold—and she keeps it very real. She’s worked as an executive in high-pressure industries and now helps other executive leaders in similar environments to cope and thrive. When you listen to this episode you will come away with … Tips and techniques for dealing with fear. Practices you can apply right now - today - for coping with stress and uncertainty. Leadership practices and advice on leading your team during tumultuous times. More...
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Ep. 135 - Conversations with My Mentor John (Pt. Four): The Courage to Change
The Main Thing Podcast
Welcome to a very special wisdom mini-series. This four-part project originates from an archive of rare 2004 recordings of wisdom conversations with my mentor, John Wells Jr. In the truest sense this batch of wisdom has been two decades in the making. Sadly, John passed away in early February 2005, after battling cancer. Those conversations and recordings served as a pre-cursor, perhaps even a prequel to this podcast which launched 15 years later in 2019. The Courage to Change Part Four features what was, perhaps, John’s favorite story to tell, his favorite wisdom lesson. It showcases...
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Ep. 134 - Conversations with My Mentor John (Pt. Three): A Powerful Phrase for Leaders
The Main Thing Podcast
This four-part series originates from an archive of rare 2004 recordings of wisdom conversations with my mentor, John Wells Jr. Sadly, John passed away in early February 2005, after battling cancer. Those conversations and recordings served as a pre-cursor, perhaps even a prequel to this podcast which launched 15 years later in 2019. A Powerful Six-Word Phrase for Leaders Part Three of our our mini-series is the shortest of the four. In it, you will discover one of John’s favorite leadership tools. It’s a powerful, six-word phrase that’s easy to grasp, easy to use and easy to...
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Ep. 133 - Conversations with John (Pt. Two): The Art of Visualization
The Main Thing Podcast
Welcome to a very special episode and wisdom mini-series. This four-part series originates from an archive of rare 2004 recordings of wisdom conversations with my mentor, John Wells Jr. In the truest sense this batch of wisdom has been two decades in the making. Sadly, John passed away in early February 2005, after battling cancer. Those conversations and recordings served as a pre-cursor, perhaps even a prequel to this podcast which launched 15 years later in 2019. The Art of Visualization In Part Two of our our mini-series, John tells one of his favorite stories. It’s the story of...
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Ep. 132 - Conversations with John: Seeing the Struggle as an Opportunity
The Main Thing Podcast
Welcome to a very special episode and wisdom mini-series. This four-part series originates from an archive of rare 2004 recordings of wisdom conversations with my mentor, John Wells Jr. Sadly, John passed away in early February 2005, after battling cancer. Those conversations and recordings served as a pre-cursor, perhaps even a prequel to this podcast which launched 15 years later in 2019. In the truest sense this has been two decades in the making. Embracing Adversity with Grace and Resilience Here in Part One our our mini-series, you will hear John share a wisdom lesson with me...
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Ep. 131 - Marine Cmdr. Jake Harriman Shares Unifying Wisdom
The Main Thing Podcast
From Combat Zones to Community Hubs: Jake Harriman's Journey of Servant Leadership I first heard about Jake Harriman by way of his guest appearance on The Jocko Willink Podcast. Immediately I was drawn to his mission, heart and bias for action. Jake Harriman is a former US Marine Commander who spent more than a decade abroad defending our nation from enemies, terrorism and other global threats. But when Jake retired from active military duty and returned to America, in his words, he no longer recognized the nation he had spent so many years defending. Jake quickly saw that Americans were at...
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Ep. 130 - Artist Bryan Boyd Shares Soulful Wisdom
The Main Thing Podcast
Creative expression comes in many forms—and it’s not limited to the arts. Creative expression can be a tremendous, strategic advantage in business, too. The rich, full life of our guest, Bryan Boyd, is a perfect illustration of this wisdom truth. Musical Journeys Meet Marketing Mastery In this rich, colorful wisdom conversation with Bryan Boyd, the ingenious artist and musician, you will discover how someone can blend art, music and entrepreneurship synergistically and successfully. Fresh off a notable performance where he shared the stage with KC and the Sunshine Band,...
info_outlineOur special, wise guest, Anita Stubenrauch, is one of the most creative people I’ve ever met. She's a writer, speaker, podcaster and entrepreneur. Our paths crossed when she delivered the keynote speech at a conference I attended last November in Austin, TX. Immediately after her presentation, I knew we had to have her on the show.
Anita is a former Apple creative professional who spent a significant chunk of her career at Apple's headquarters in Cupertino, California. While working at Apple, Anita was tapped to write the Apple Credo. She also created presentations seen by Steve Jobs and other members of his executive leadership team.
After leaving Apple, Anita founded a retreat space nestled in the mountains of California. It's called the Land of Make and Believe. She publishes a high-voltage podcast called "Hyperactive Imagination." Anita also runs a creative consultancy known as Cause Effect Creative, where she provides guidance to brands and brand builders, executives and entrepreneurs.
In this enriching episode, you'll discover the main thing Anita has learned in her lifetime. Plus, you'll learn about:
- the power of storytelling;
- what it's like to work for one of the world's most storied and admired technology companies;
- and how a creative powerhouse finds her spark and navigates through the wilderness when that spark eludes her.
Anita Stubenrauch joins us today from her home in the hills of Murphys, California. Now buckle up and get ready for a high energy whirlwind experience. Over the next 25 minutes, you will discover why Anita Stubenrauch is one of the wisest people I know.
Resources
Link to Anita’s website Cause:Effect Creative
Link to website for The Land of Make and Believe
Link to podcast site for Hyperactive Imagination
Credits
Editor + Technical Advisor Bob Hotchkiss
Brand + Strategy Advisor Andy Malinoski
PR + Partnerships Advisor Rachel Bell
Marketing, Social Media and Graphic Design Chloe Lineberg
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Episode Chapters
[0:03:06] - How Skip and Anita met; the power of story
[0:05:20] - A fateful visit to the Apple Store in Arizona
[0:10:13] - How Anita was chosen to write the Apple Credo
[0:13:43] - The Apple Credo, read for us by Anita Stubenrauch
[0:16:38] - Anita shares her Main Thing; a time for replenishing
[0:19:35] - Anita’s new venture - The Land of Make and Believe
[0:23:45] - Anita shares a closing thought to encourage us