Episode 102: Leveling Up - How Lev Mavashev Built a Dominant CRE Brokerage in the Most Competitive City in the World
Release Date: 02/04/2026
Episode 107 - CRE Results Guarantee
The Massimo Show
Most CRE brokers ask for an exclusive and hope for the best. The Massimo Results Guarantee flips that dynamic — it's a specific, articulable guarantee you offer clients upfront that addresses their deepest concerns about hiring a broker: Will this work? What if it doesn't? In 17 years of coaching thousands of brokers, Rod has seen this one strategy increase conversion rates by 24–25%. The guarantee isn't just a sales tactic — it's a commitment you make to yourself first. It works when you do the work. Key Takeaways A results guarantee increases client conversion rates by 24–25% —...
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Episode 102: Leveling Up - How Lev Mavashev Built a Dominant CRE Brokerage in the Most Competitive City in the World
The Massimo Show
Host: Guest: (Principal, Alpha Realty, Ney York, NY) Lev Mavashev (Principal, Alpha Realty) walks through how a technical, numbers-driven background (CPA + Deloitte) turned into a long-term career in NYC multifamily brokerage—and why specialization is the reason he’s been able to scale, survive disruption, and keep taking market share. Lev shares how he entered brokerage the old-school way: book + phone + cold calling—and even landed a seller on his first call, then had to ask the team what to do next. The bigger lesson: activity matters, but structure matters more. He explains that...
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Episode 101 – From Broker to Dominator: How Reid Bennett Transformed His Career with the Massimo Methods
The Massimo Show
Host: Rod Santomassimo Guest: Reid Bennett, National Council Chair – SVN Multifamily | Massimo Group Coach | 7-Figure CRE Producer 🎙️ In this milestone episode of The Massimo Show, Rod reconnects with longtime client-turned-coach Reid Bennett to reveal how he went from being a solid multifamily broker to a nationally recognized leader, team-builder, and seven-figure producer. If you're an established commercial real estate professional feeling stuck on the transactional treadmill—or trying to figure out what’s next—this one’s for you. Reid shares his raw, behind-the-scenes...
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E 96: Matt McGregor - Cold Calling is Dead… Or Is It?
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E 95: Skylar Romines- Breaking Down Barriers: Mastering Commercial Real Estate Insurance
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On this episode of the Massimo Show Rod sits down with Skylar Romines, founder and owner of ATW Advisors in Orange County, California. Skylar is an expert in commercial real estate insurance with 15 years experience in the insurance industry. She passionately advocates on behalf of business owners, helping them secure better insurance terms and control over their programs. Skylar described herself as a late bloomer who struggled socially in high school, but found her footing later in life. During college, she started working at Nordstrom, but later transitioned to insurance after...
info_outlineHost: Rod Santomassimo
Guest: Lev Mavashev (Principal, Alpha Realty, Ney York, NY)
Lev Mavashev (Principal, Alpha Realty) walks through how a technical, numbers-driven background (CPA + Deloitte) turned into a long-term career in NYC multifamily brokerage—and why specialization is the reason he’s been able to scale, survive disruption, and keep taking market share.
Lev shares how he entered brokerage the old-school way: book + phone + cold calling—and even landed a seller on his first call, then had to ask the team what to do next. The bigger lesson: activity matters, but structure matters more. He explains that two years in, he invested in coaching, learned to value his time based on what he intends to earn (not last year’s income), and made a bold move early: hired an assistant on his own dime, which he credits as a major accelerator.
Lev also breaks down why he founded Alpha Realty in 2016, why Alpha is exclusively multifamily, and how he stayed steady through major headwinds—especially NYC’s 2019 rent law changes and then COVID—by being the advisor clients could reach when others disappeared.
What You’ll Learn (from Lev)
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Why specializing (and staying there) beats chasing “whatever deal is available”
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How Lev used disruption (2019 rent laws + COVID) to deepen advisory relationships and gain share
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The mindset shift: valuing your time based on your goal income—and staffing accordingly
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How Alpha scaled to 14 total team members and is now restructuring into micro-specialists inside multifamily products
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Where Lev is using AI today: email triage, marketing support, OM/BOV drafts—while still testing the edge of AI calling
Lev’s Core Framework
“Get on a team + find your niche + stay in your lane.”
He frames it as being a big fish in a small pond, instead of trying to win the whole ocean.
About: Lev Mavashev
Lev Mavashev is the Founder and Principal of Alpha Realty, a thriving real estate brokerage firm specializing in NYC Multifamily properties. Lev is among the industry’s top tier professionals and considered one of the most active brokers and power deal makers in the investment-sales market.