How Bold Decisions Shape Success In Healthcare With Andrie Leday
Release Date: 12/04/2024
From Physical Therapist To Medical Sales
The Medical Sales Podcast
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Want to Win in Medical Sales? Master These Skills First
The Medical Sales Podcast
John Crowder joins us to unpack what most medical sales reps are getting wrong in today’s healthcare landscape. Traditional sales tactics are no longer enough, John explains why, and what modern reps must do to stay competitive. We dive into the real impact of disruptive technologies, and how they demand a completely new skill set. John shares how emotional intelligence has become a key differentiator in sales, and why understanding both logic and emotion is essential for building trust and closing deals. Training isn’t what it used to be. John outlines how microlearning, repetition, and...
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The Future of Cancer Treatment And Medical Sales
The Medical Sales Podcast
Courtney Turich shares the journey of Cooler Heads, the startup behind a scalp cooling device that helps chemo patients keep their hair and dignity. From early challenges to reaching over 100 infusion centers, she reveals how awareness, advocacy, and social media-fueled their growth. We explore the emotional impact of scalp cooling, the barriers to oncologist adoption, and the company’s commitment to patient education. Courtney also offers career advice for breaking into medical sales, thriving in startups, and leading with purpose. This is a must-listen for...
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Unfiltered Medical Sales: Why Doctors Buy You Before the Product
The Medical Sales Podcast
Ready to elevate your medical sales game? In the final episode of our Unfiltered Medical Sales mini series, seasoned expert Todd Crowder shares his top strategies for mastering client interactions and building lasting relationships. From choosing the right setting for a meeting to reading the emotional cues of your audience, Todd breaks down the art of creating connection while driving results, comparing the process to learning a manual transmission — smooth, responsive, and always in control. We explore the deeper side of sales, where emotional intelligence, patience, and authenticity...
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Unfiltered Medical Sales: Breaking Into Medical Sales
The Medical Sales Podcast
In this episode, industry veteran Todd Crowder shares powerful insights on professional presence in medical sales — from wardrobe choices to workplace dynamics. Drawing clever parallels between interviews and first dates, Todd explains why business dress still matters and how details like grooming and attire can shape first impressions in both virtual and in-person settings. We dive into the complex role of appearance in the medical device industry, including how visible tattoos, piercings, and personal style can impact hiring outcomes. Todd offers thoughtful advice on navigating these...
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Unfiltered Medical Sales: How to Own the Interview Room
The Medical Sales Podcast
In the Unfiltered Medical Sales Series, Todd Crowder pulls back the curtain on the raw, real-world challenges of breaking into and thriving in medical sales. Through gripping stories and behind-the-scenes insights, Todd shares the high-stakes interview moments that test candidates' resilience, adaptability, and character — giving you a no-nonsense look at what it truly takes to stand out. From navigating uncomfortable conversations to turning interviews into opportunities for authentic connection, Todd shows why top performers in this industry are more than just polished resumes — they're...
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How Insurance Became the Gatekeeper to Healthcare
The Medical Sales Podcast
Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, didn't just return to medical sales—he came back with a mission to change it. In this episode, Jasper shares how he helped launch FUROSCIX, a revolutionary heart failure treatment designed to keep patients out of the hospital and improve care at home. But that's just the beginning. We dive into: The untold story of Pharmacy Benefit Managers (PBMs) and their massive influence over drug pricing and access Why the insurance-sales-patient triangle is the key battleground in healthcare innovation What the U.S. can learn from...
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Is It Time to Leave the Hospital System?
The Medical Sales Podcast
In this episode, Dr. Vishal P. Rekhala, an interventional pain management specialist, joins us to explore a game-changing approach to launching private medical practices through Independent Practice Partners (IPP). We unpack how IPP helps physicians go from concept to fully operational practice in as little as six months — without the usual red tape and overwhelm. Dr. Rekhala shares how a visionary group of ophthalmologists founded IPP to challenge the status quo and empower doctors to reclaim control of their careers. We discuss how this model is giving new life to private practice,...
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What Medical Sales Recruiters Want With Sara Schweitzer
The Medical Sales Podcast
In this episode, we sit down with Sara Schweitzer, a passionate recruiter in Stryker's spine division, whose journey into medical sales and recruiting is anything but ordinary. Sara opens up about her transition from the pharmaceutical world at AbbVie—where, during the pandemic, her work felt more like moving boxes than impacting lives—to finding real purpose in helping others land life-changing careers in med tech. Sara gets real about what it takes to succeed in this competitive industry. From breaking down the misconceptions about medical sales to highlighting the grit,...
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Medical Sales Secrets You Need to Know With Todd Crowder
The Medical Sales Podcast
Todd Crowder's path into medical sales wasn't just a career choice—it was a legacy in the making. Growing up with a father who built a prolific career at Ethicon, Todd was immersed in the industry from an early age. But instead of simply following in his father's footsteps, he forged his own path, bringing a unique blend of military discipline, strategic thinking, and entrepreneurial drive into the world of medical sales. In this episode, Todd shares: How his experience as a Patriot Missile Officer shaped his leadership and sales approach. The realities of working with his wife, who owns...
info_outlineIn this insightful episode of the Medical Sales Podcast, Andrie Leday, who's the US Commercial Vice President of Joint Reconstruction and Enabled Technologies at Johnson & Johnson, shares his transformative journey in the medical sales industry. Andrie reflects on the big changes we've seen in society and the industry over the past few years, like the global pandemic and the social justice movements following George Floyd's death. He really emphasizes how important it is to advocate for yourself, make bold decisions, and keep a growth mindset to thrive in today's rapidly evolving landscape.
The discussion highlights how crucial diversity and inclusivity are for driving business success, drawing from Andrie's experiences at Medtronic and Johnson & Johnson. He explores how having diverse teams and supportive environments can spark innovation and organizational growth, backed by initiatives like Johnson & Johnson's Employment Resource Groups. Andrie also dives into the challenges and opportunities that come with technological advancements, remote work, and mentorship, offering practical strategies for achieving work-life balance and leadership excellence.
You will get valuable insights into navigating the dynamic world of medical sales. Andrie shares his vision for creating a welcoming space for diverse voices and preparing for future growth. This episode offers a wealth of guidance for aspiring leaders and underscores the importance of adaptability and inclusivity in today's medical sales landscape.
Meet the guest:
Andrie believes in the transformational power of medical devices to enhance our lives.
As Vice President of US Commercial Ambulatory Surgery Centers (ASC), he has focused on creating and achieving Depuy Synthes ASC's vision, long-term strategy, and business plans to accelerate organizational market growth across multiple therapeutic portfolios: total joints, sports medicine, and trauma.
His 20 years of leadership and sales experience in the healthcare industry have afforded me the opportunity to create collaborative and winning sales teams, diverse in skills and background.
Connect with him:
https://www.linkedin.com/in/andrieleday/
Disclaimer: The views expressed in this podcast are solely those of the guest and do not necessarily reflect the views of Johnson & Johnson.
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