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#198 - From Corporate Jobs to a National Wellness Brand: The Oakwell Beer Spa Story

The Necessary Entrepreneur

Release Date: 05/07/2026

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More Episodes

In this episode of The Necessary Entrepreneur, host Mark Perkins talks with Damien Zouaoui and Jessica Zouaoui, founders of Oakwell Beer Spa, a fast growing brand redefining hospitality and wellness.

After leaving corporate careers in New York City, they sold everything and traveled to 25 countries searching for the right business idea. That journey led to a unique concept that combines craft beer, spa treatments, and high level service into one experience.

Since launching in 2021, Oakwell Beer Spa has operated at full capacity, expanded to multiple locations, and is now franchising across the United States while maintaining a 4.9 star customer experience.

What you will learn:

  • How to turn a unique idea into a scalable business
  • Why customer experience is the most powerful form of marketing
  • How to build systems that deliver consistent five star service
  • What it takes to franchise a premium hospitality brand
  • Lessons from bootstrapping and early stage challenges

Key takeaways:

  • Service and hospitality can be your biggest competitive advantage
  • Simplicity and consistency drive repeat customers
  • Strong systems make scaling possible
  • Great brands are built through experience, not just promotion
  • Never settle for mediocrity

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📌 Find Out More About Oakwell Beer Spa:
Website: https://oakwell.com/; https://oakwellfranchise.com/
LinkedIn: https://www.linkedin.com/company/oakwell-beer-spa
Facebook: https://www.facebook.com/OakwellBeerSpa
Instagram: https://www.instagram.com/oakwellbeerspa/
YouTube: https://www.youtube.com/@OakwellBeerSpa
TikTok: https://www.tiktok.com/@oakwellbeerspa