EP188: How To Overcome A Sales Slump w/ Christopher Phillips
The Pond Digger Podcast
How to get out of a sales slump as a contractor? Christopher Phillips turned his business around after hitting a sales slump. Christopher had been doing well in his business from 2020 to the end of 2023, but then his sales suddenly dried up. He wasn’t getting any new jobs. Eric and Christopher discuss what caused the sales slump and how Christopher overcame it. In this episode, they talk about: Christopher’s background and how he got into the construction business Christopher’s transition from retail to construction and his decision to choose driveway building as his niche ...
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EP187: Creative Repurposed Concrete Garden Walls with Nick Ivey
The Pond Digger Podcast
Have you ever seen an old driveway or building get torn down? Today’s guest, Nick Ivey, has found a cool way to reuse that broken-up concrete. He repurposes those concrete pieces to make beautiful walls of them. He discusses with Eric how to make cool and unique garden walls out of old concrete instead of expensive stone. In this episode, they talk about: Nick’s transition to stonemasonry from a corporate background The uniqueness of Nick’s stonemasonry work – using recycled concrete How Nick got inspired to start repurposing concrete into walls Things Nick uses to make...
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EP186: Saving Sick Fish w/ Dr. Erik Johnson
The Pond Digger Podcast
Eric and Leslie sit down with Dr. Erik Johnson. Dr. Erik is a veterinarian who has written many books on tropical fish, pondfish, goldfish, and Koi health and husbandry. After disappearing from the aquarium scene for over a decade, Dr. Erik is back with a new book called Saving Sick Fish. In this episode, he provides insights on the proper management of ponds and aquariums, fish health, and conservation. At the end of the discussion, he also answers some questions asked by the audience. In this episode, they talk about: What led Dr. Eric to step away from the fish industry in the...
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EP185: Exposing Weakness w/ Duncan Farrow
The Pond Digger Podcast
Do you feel afraid to admit or expose your weaknesses? Eric and Duncan talk about how overcoming that fear can actually make you stronger. Both Eric and Duncan have Enneagram Type 8 personalities, which makes it difficult for them to expose their weakness. They tell you that exposing your weaknesses is the quickest way to fix them and become better. In this episode, they talk about: Eric helped Duncan understand who he is as an Enneagram Type 8 personality The story of when Eric’s friend exposed his weakness of not being good at building waterfalls The importance of...
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EP184: How to Travel Japan to Purchase Koi w/ KoiTrips.com - Fitzsimmons, Waddington, AJ, & Kosuke of Shintato Koi Farm
The Pond Digger Podcast
Have you ever wanted to visit Japan and see/buy the beautiful koi they have there? A company called KoiTrips makes it easy to travel to Japan just for the koi! Eric is with Brian, Tim, AJ, and Kosuke of KoiTrips.com. They give some fascinating information about what it takes to travel to Japan to find the right koi that you're looking for. In this episode, they talk about: How can hobbyists travel to Japan to purchase high-quality koi fish The process of Koi Trips for hosting large groups of people on koi viewing/purchasing trips to Japan The best time of year to visit Japan for...
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EP183: Lift Up Landscapers w/ Michelle Esau
The Pond Digger Podcast
Are you trying to grow your business but struck with marketing? Are you tired of feeling like your ads are just floating out there without giving the results you expected? Facebook ads expert Michelle Esau from Lift Up Landscapers shares different marketing strategies you can use to grow your business. She talks about Facebook ads, targeting strategies, and clears up the misconceptions contractors have about marketing. In this episode, they talk about: The best way to target Facebook ads for contractors Why simply posting pretty pictures of ponds and boosting the post without a...
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EP182: Doing It Different Aquariums & Ponds w/ Lucas Bretz
The Pond Digger Podcast
Today, we have YouTube sensation Lucas Bretz from LRB Aquatics on the show. Lucas is doing aquariums differently and with great success. He discusses the importance of embracing natural processes in aquarium maintenance and shares his unique approach to natural, no-filter aquarium maintenance. In this episode, they talk about: Importance of building a connection with the audience in online content Lucas’ experience with aquariums with no filters using a natural approach Using substrate, plants, and occasional water changes in no-filter tanks Importance of embracing...
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EP181: Personal Branding for Contractors w/ Isaac Mashman
The Pond Digger Podcast
Personal branding is a powerful way for contractors to grow their business and attract more clients. In this episode, personal branding expert Isaac Mashman talks about personal branding, and how it can help you with your business. He discusses how personal branding is more than just logos, shares tips and strategies for personal branding, and how contractors can tie their personal brand to their business. In this episode, they talk about: How can personal branding help contractors Balancing personal branding and business branding The importance of branding and legacy for a...
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EP180: Behind The Curtain of Oase Living Water w/ CEO Thorsten Muck
The Pond Digger Podcast
Eric sits down with Thorsten Muck, the CEO of Oase Living Water. The two talk about Thorsten’s journey to Oase, the challenges and successes he’s experienced in his seven years as CEO, merging with other companies, and how COVID-19 affected them. Thorsten also shares insights into his life running a global business and talks about the tendency of water features getting forbidden due to water scarcity and why he is against it. In this episode, they talk about: Thorsten’s career journey and how he got into the water features industry Different companies Thorsten worked with before...
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EP179: The Power of Assumptions with Yelenich & Matyas
The Pond Digger Podcast
We all make assumptions every day without even realizing it. And sometimes, most of the assumptions we make have a bad connotation. So, while assumptions can get you in trouble, Eric discusses the flip side of it—the power of assumptions. He sits down with Slayer and Tyson to talk about how assumptions can be good too and explores the power of assumptions. In this episode, they talk about: The meaning and definition of assumptions Is making assumptions good or bad Eric’s experience of assuming things about a client and how it turned out How making assumptions without proof can lead...
info_outlineAre you trying to grow your business but struck with marketing? Are you tired of feeling like your ads are just floating out there without giving the results you expected? Facebook ads expert Michelle Esau from Lift Up Landscapers shares different marketing strategies you can use to grow your business. She talks about Facebook ads, targeting strategies, and clears up the misconceptions contractors have about marketing.
In this episode, they talk about:
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The best way to target Facebook ads for contractors
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Why simply posting pretty pictures of ponds and boosting the post without a strategic approach doesn’t give good results
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Michelle’s approach with Facebook ads – casting a wide net with the ads at first and monitoring data to refine targeting
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Determining an ideal customer avatar and testing different strategies and offers
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Some common misconceptions contractors have about marketing
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Copywriting and how can it help contractors
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When it is good or bad for a contractor to bring marketing in-house after an agency has helped them grow
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Using AI tools like ChatGPT for copywriting and its limitations
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What does a discovery call look like for Michelle’s marketing agency, and how does it help determine if a campaign will provide a positive ROI
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About the LCR Summit, where Eric is speaking
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Details of Michelle’s CRM system Highlevel
Mentioned:
Michelle Esau on Instagram: https://www.instagram.com/liftuplandscapers/?__d=11
Michelle Esau on Facebook: https://www.facebook.com/michelle.esau.92
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
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