EP357: How Contractors Can Use AI to Bring Ideas to Life
The Deep End with Eric Triplett
Release Date: 11/14/2025
S2-E10: The Trust Trilogy
The Deep End with Eric Triplett
Get ready to learn about the "Trust Trilogy," where Eric emphasizes the intersection of pricing, commitment, and self-belief. Triplett argues that a client’s ability to trust a professional is directly linked to the professional's own internal confidence and integrity. The discussion highlights common pitfalls like imposter syndrome and broken promises, urging listeners to stop providing "exit ramps" for their own failure. Ultimately, the episode serves as a motivational challenge for entrepreneurs to build self-trust through discipline and consistency to achieve business growth. Key...
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S2-EP09: Winter Warm Weather Warning
The Deep End with Eric Triplett
Eric issues a pond warning that unusually warm winter weather is causing aquatic ecosystems to wake up earlier than expected. Because ponds operate based on water temperature rather than the calendar, Triplett notes that fish are more active, metabolism is increasing, and algae is blooming ahead of schedule. He advises hobbyists to monitor water temperatures closely to determine if they should begin supplemental feeding, while also cautioning that filtration systems may require more frequent maintenance due to rising waste levels. The episode emphasizes that professional service schedules are...
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S2-EP08: Perception, Perspective, and the Price of “More”
The Deep End with Eric Triplett
Eric explores the psychological tension between internal perception and external perspective, sparked by a negative customer review he received. Triplett defines perception as the emotional story individuals tell themselves, while perspective is the lens through which others view those same actions based on their own life experiences. He argues that conflict often arises when these two viewpoints clash, particularly regarding fair pricing and the value of expertise. Using personal anecdotes of past poverty, he categorizes people into levels of survival, comfort, or dream alignment to explain...
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S2-EP07: Burn the Boats: Commitment Without a Parachute
The Deep End with Eric Triplett
Today's show focuses on the price tag principle and the necessity of burning the boats to achieve ultimate success. Eric utilizes historical examples, such as Hernán Cortés, to illustrate how removing the option of retreat forces individuals to commit fully to their objectives. By eliminating safety nets like backup plans or "parachutes," one can cultivate the discipline and diligence required to overcome discomfort and stagnation. The discussion emphasizes that public accountability and financial investment are critical tools for maintaining focus and preventing negotiation with one's own...
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S2-EP06: Understanding Is Proven, Not Spoken
The Deep End with Eric Triplett
Triplett emphasizes that empathy is the most critical tool in a sales professional’s arsenal. He argues that making a client feel accurately understood is more influential than price, product quality, or specific scripts. A central focus of the discussion is the "recap" technique, where the contractor paraphrases a client’s story and emotions to build profound trust before discussing project costs. The group explores how to avoid robotic repetition by weaving personal details and specific "buzzwords" into a narrative that demonstrates genuine care. Additionally, the participants...
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S2-EP05: The HourGlass Choke Point Contractors Struggle With Daily
The Deep End with Eric Triplett
Eric shares a personal epiphany regarding how to better serve his clients by restructuring his teaching model. He recounts a heated political argument with a friend that highlighted how "conspiracy" thinking and conflicting information can create friction and division between people. To address the short attention spans of his audience, Eric decides to pivot from a traditional pyramid framework to an hourglass model. This new visualization represents the choke point where internal lies and mental hurdles prevent professionals from reaching their goals. By focusing on collapsing time and...
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S2-EP04: Pressure Testing The Deep End Rebrand Pre-Game with Issac Mashman
The Deep End with Eric Triplett
Today Eric talks with personal branding consultant regarding their professional evolutions for 2026. Triplett details his decision to rebrand his long-running podcast to The Deep End to broaden his appeal from a niche water feature audience to a wider market of general contractors and entrepreneurs. Mashman provides a strategic audit, encouraging Eric to leverage controversy with purpose by announcing the end of his current show to build anticipation for the new launch. In turn, Mashman outlines his ambitious "Inevitable Tour 365," a goal to complete an interview every day of the year to...
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S2-EP03: The Price Tag Principle
The Deep End with Eric Triplett
Today Eric introduces the Price Tag Principle, which posits that achieving personal or professional growth requires a specific cost paid in discipline, diligence, and depth. He argues that the universe does not negotiate on these costs and that individuals often fail because they are under-disciplined rather than truly stuck. A significant portion of the discussion focuses on entropy, described as the social and internal resistance that pulls people back toward their comfort zones, often through the well-meaning but limiting influence of family and friends. Eric challenges contractors to stop...
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S2-EP02: Living In The Deep End
The Deep End with Eric Triplett
In episode #2 of Eric's new podcast he uses personal anecdotes, such as rescuing his younger brother from a pool and escaping dangerous encounters while skateboarding, to illustrate the importance of urgency and accountability. He introduces the trident logo as a symbol for his core values of depth, discipline, and diligence, linking these to the mastery of one's craft. Throughout the session, he manages technical equipment and interacts with a live social media audience, demonstrating a modern approach to digital content creation. Ultimately, the episode serves as a motivational framework for...
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S2-EP01: Into The Deep End
The Deep End with Eric Triplett
Eric Triplett announces the rebrand of his show to The Deep End, shifting focus from specific industry tactics to personal development and capability. Drawing on forty years of experience in construction and aquatics, he emphasizes that the program is designed for tradesmen and leaders who strive to become the best versions of themselves. The content moves away from surface-level hype to explore the foundational values of depth, discipline, and diligence. Triplet argues that the "deep end" represents a space of high responsibility where growth occurs by facing challenges without excuses....
info_outlineToday's show documents a lively, late-night brainstorming session between two friends, Eric and Tyson, who are discussing branding and identity for Tyson's elite fire suppression business, Acefire. Fueled by whiskey and a fire in the background, the conversation quickly turns to leveraging ChatGPT, an AI tool, to formalize an "elite" group identity and an accompanying mascot, logo, and motto for Tyson's top employees. They discuss inspiration from military and fire department "brotherhood" aesthetics, focusing on a Reaper figure as a protector, and collaborate with the AI in real-time to refine the concept, ultimately deciding on the group name "The Fire Reapers" and the Latin motto "Morris Ignis" ("Death to Fire"). The discussion highlights the efficiency of using AI for creative framework development and branding execution.
Key Takeaways:
- Structure complex professional knowledge by using AI to assemble your "brain dump" into a correct and usable framework.
- Improve client communication by summarizing lengthy technical explanations into concise descriptions that are easily grasped by those with little prior knowledge.
- Grow the perception of your company by establishing separate divisions for installation, maintenance, and service to create an image of authority and scale.
- Build internal pride and professionalism by visually recognizing your elite employees with accolades that reflect their high level of mastery and contribution.
- Maintain a commitment to excellence and growth by striving to constantly get better and encouraging your team to exceed expectations rather than settling for mediocrity.
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