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S2-EP03: The Price Tag Principle

The Deep End with Eric Triplett

Release Date: 01/07/2026

S2-E29: Sponsor Games Day Two: How to Film a Winning Brand Video Under Pressure from Podhouse Studios San Antonio, TX show art S2-E29: Sponsor Games Day Two: How to Film a Winning Brand Video Under Pressure from Podhouse Studios San Antonio, TX

The Deep End with Eric Triplett

Eric and the Podhouse crew discuss their experience during the second day of the Sponsor Games, a collaborative event for content creators. Alongside his partners, Triplett describes a high-pressure challenge where teams had to follow a brand brief to script, film, and edit a sixty-second promotional video for Shure microphones in just over an hour. The group details their creative process, including selecting "money shots" and navigating the technical requirements of the brief while managing team dynamics. Following the production, industry expert Justin Moore provided critical feedback,...

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S2-E28: Inside Sponsor Games: Raw Day One Debrief from the PodHouse Mobile Studio show art S2-E28: Inside Sponsor Games: Raw Day One Debrief from the PodHouse Mobile Studio

The Deep End with Eric Triplett

Eric Triplett and Mike Garvey debrief after the first day of the Sponsor Games event in San Antonio. Led by industry expert Justin Moore, the intensive workshop focuses on teaching creators and entrepreneurs how to move beyond basic sponsorships toward building mutually beneficial brand partnerships. They candidly discuss the logistical challenges of the event, such as high temperatures and technical audio issues, while highlighting the tactical value of the curriculum. They emphasize the importance of serving the brand's specific goals and using modern tools like AI and high-end audio gear to...

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S2-E27: 38 Special Productions with Mike Garvey show art S2-E27: 38 Special Productions with Mike Garvey

The Deep End with Eric Triplett

Today's podcast is a conversation between Eric Triplett, a high-drive "Challenger" personality, and Mike Garvey, a strategic "Achiever." The two entrepreneurs discuss how their distinct Enneagram personality types led to the accidental formation of 38 Special Productions, a media company focused on the contracting industry. They detail the origin of their partnership, explaining how they combine their unique strengths to host Podhouse, a mobile content creation space for trade shows. The episode emphasizes the importance of professional branding and the "LEO vibe" they incorporate into their...

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S2-E26: Don’t Go to Events Without A Plan - Sponsor Games San Antonio show art S2-E26: Don’t Go to Events Without A Plan - Sponsor Games San Antonio

The Deep End with Eric Triplett

In this episode, Eric and his colleagues discuss the necessity of defining specific goals when attending professional conferences. While staying at a unique headquarters in San Antonio for the Sponsor Games, the group emphasizes that most attendees fail to see a return on investment because they lack a strategic game plan. Triplet explains his methods for proactive networking, such as using intentional "elevator pitches" and analyzing a room to identify valuable assets. The conversation highlights the importance of building authentic, long-term brand partnerships rather than seeking...

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S2-E25: Podhouse Madden Voyage DeBriefing show art S2-E25: Podhouse Madden Voyage DeBriefing

The Deep End with Eric Triplett

Eric shares a "debriefing" session following the maiden voyage of the Podhouse, a collaborative content creation initiative based at an Airbnb in Las Vegas. Podcasters Eric Triplet, Mike Garvey, Larry DelliSanti, and John Pajak evaluate their experiences at the ConExpo convention, specifically highlighting the success of their "booth takeovers" and the attention-grabbing power of their coordinated branding. The group discusses strategic improvements for future events, such as implementing a "leapfrog" team system to streamline filming and ensuring all creators utilize standardized equipment....

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S2-E24: Hard Hats vs Helmets: The Jobsite Debate Nobody Wants to Have show art S2-E24: Hard Hats vs Helmets: The Jobsite Debate Nobody Wants to Have

The Deep End with Eric Triplett

Host Eric Triplet advocates for modern safety helmets as a superior alternative to traditional hard hats for contractors. The discussion highlights how new technology featuring chin straps and advanced impact-absorbing materials offers significantly better protection against brain injuries and falls. James from explains that these helmets are designed to be cooler and more versatile than older models, accommodating various job site accessories. While some workers resist the change due to aesthetics or comfort, the sources emphasize that safety and longevity are more important than...

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S2-E23: Digging on Job Sites to the Moon: Vermeer’s Next Frontier show art S2-E23: Digging on Job Sites to the Moon: Vermeer’s Next Frontier

The Deep End with Eric Triplett

Eric interviews Andrew Strobel, an R&D lead from , during the ConExpo trade show in Las Vegas. The discussion highlights a groundbreaking partnership with Interlune to develop robotic trenching technology designed to excavate lunar soil, known as regolith. By adapting terrestrial engineering for low-gravity environments, the project aims to eventually extract Helium-3 from the moon's surface for energy purposes. The conversation explores technical hurdles such as traction and soil density, while noting how NASA-related expertise influences the company's innovation. This episode illustrates...

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S2-E22: Contractor Confession - S2-E22: Contractor Confession - "The Machine I Wish I Would've Bought"

The Deep End with Eric Triplett

Eric interviews Steve Weldon, a product specialist from , during the ConExpo trade show in Las Vegas. The conversation focuses on the technical advantages of mini skid steers, highlighting features such as chariot-style platforms for operator safety and toolless access panels for easy maintenance. Triplet openly shares his contractor regret over previously purchasing a competitor's machine, noting that Vermeer’s versatile attachments and superior lift capacity make them ideal for tight residential jobsites. The episode also emphasizes the high resale value and durability of these machines,...

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S2-E21: The Movement Behind the Mic - PodHouse show art S2-E21: The Movement Behind the Mic - PodHouse

The Deep End with Eric Triplett

Eric introduces Podhouse, a strategic initiative described as a mobile content creation war room designed to amplify industry events. Moving beyond traditional podcasting, this project utilizes remote studio hubs to capture deep, authentic conversations that typically occur off-camera during trade shows and conferences. By documenting these interactions in long-form and short-form media, the creators aim to build a lasting digital legacy for contractors, brands, and innovators. The movement focuses on networking and authority positioning, transforming fleeting event moments into year-round...

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S2-E20: Dancing Alone Before Moving The Masses. show art S2-E20: Dancing Alone Before Moving The Masses.

The Deep End with Eric Triplett

Today, Eric references a viral video of a lone dancer at a music festival to illustrate the foundations of leadership. He explains that starting a movement requires the courage to look foolish before others decide to join in. The speaker highlights the "second follower" as the pivotal force that transforms an individual’s audacity into a collective culture. He challenges his audience of contractors to embrace discomfort and set high professional standards even when they feel isolated. Ultimately, the discussion serves as a call to action for leaders to initiate momentum through consistent,...

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Today Eric introduces the Price Tag Principle, which posits that achieving personal or professional growth requires a specific cost paid in discipline, diligence, and depth. He argues that the universe does not negotiate on these costs and that individuals often fail because they are under-disciplined rather than truly stuck. A significant portion of the discussion focuses on entropy, described as the social and internal resistance that pulls people back toward their comfort zones, often through the well-meaning but limiting influence of family and friends.

Eric challenges contractors to stop negotiating their own effort and instead embrace the discomfort necessary to reach a higher level of success. Participants in the call further explore these themes by discussing the "crab pot theory" of negative peer pressure and the importance of surrounding oneself with high-achieving individuals. Ultimately, the episode serves as a motivational call to action for the New Year, urging listeners to stop seeking immediate gratification and start making the necessary investments in their own growth.

Key Takeaways:

  • Accept that every "level up" in life has a price tag that must be paid through consistent discipline, diligence, and depth.
  • Be vigilant against entropy, which often appears as subtle whispers of comfort or resistance from loved ones who may fear losing the person you used to be.
  • Understand that the universe does not negotiate the cost of success, so you must stop looking for shortcuts and focus on making the necessary deposits of effort.
  • Cultivate a circle of peers who will exert positive pressure and hold you accountable to your personal and professional goals.
  • Evaluate your current circumstances as an honest receipt of what you have been willing to pay for through your past actions and level of discipline.

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