S2-E54: Building a Business You Can Sell vs. Owning a Job
The Deep End with Eric Triplett
Release Date: 08/03/2026
S2-E56: How Great Contractors Connect With Great Customers Featuring Drew Ainscough of Incline Marketing
The Deep End with Eric Triplett
Eric and Drew talk about the intersection of craftsmanship and digital strategy. The discussion highlights the limitations of platforms like Yelp, where strict review policies can hinder a business's reputation, and emphasizes the complexity of Google’s advertising ecosystem. Ainscough explains how businesses can optimize their sales funnels by integrating social media presence with targeted performance campaigns to capture high-quality leads. Triplet shares personal anecdotes about maintaining a culture of care and using the "131 technique" to empower employees to solve customer problems...
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S2-E55: Building a Better Reef: How Real Reef Rock Changed the Aquarium Game Featuring Gareth Scott
The Deep End with Eric Triplett
Gareth Scott, the founder of , talks with Eric during the LA Pet Fair. The conversation highlights how the company developed a sustainable, man-made alternative to harvesting live rock from natural coral reefs, which was once the industry standard. Scott explains the transition from importing Tonga branch rock to manufacturing calcium-based substrates in the USA to prevent environmental degradation and the spread of aquarium pests. The episode covers the technical aspects of their aquaculture process, including how they achieve a purple coralline aesthetic and ensure biological stability. Key...
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S2-E54: Building a Business You Can Sell vs. Owning a Job
The Deep End with Eric Triplett
Eric and discuss the essential transition from simply owning a job to building a scalable business that can eventually be sold. They contrast their professional backgrounds, highlighting how strategic systems and team empowerment allow an entrepreneur to step away from daily labor while maintaining a profitable legacy. The conversation emphasizes the importance of high-level coaching and standard operating procedures to overcome common growth plateaus and avoid management burnout. By focusing on employee development and clear career ladders, they argue that business owners can foster a loyal...
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S2-E53: Can Fish Really Fight Depression? Special Guest Evan Johnson
The Deep End with Eric Triplett
Evan Johnson, the founder of the nonprofit , shares how he provides natural aquariums to senior living facilities to combat depression and isolation among residents and staff. He cites specific research showing that observing fish can significantly lower stress hormones and improve mental health metrics like the PHQ-9 survey. Beyond the scientific benefits, the conversation highlights Evan’s entrepreneurial journey and his focus on expanding his mission across several countries. Key Takeaways: Incorporate aquariums or natural elements into your living and work spaces to help lower...
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S2-E52: The Cost of Being the Face of the Brand with Mike Garvey
The Deep End with Eric Triplett
Eric and Mike Garvey from discuss the complexities of scaling a company when the founder serves as the primary personal brand. He recounts how his business, The Pond Digger, evolved from a solo identity into a team-oriented culture by intentionally highlighting his employees' diverse personalities. Triplett emphasizes that while being the face of a brand builds initial trust, it can eventually create a bottleneck if customers only want to work with the owner. The conversation explores strategies for succession and growth, such as introducing co-hosts or using timeless mascots to ensure the...
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S2-E51: 25 Years Later: The Pond That Never Gave Up on Its Owner with Shad Dixon
The Deep End with Eric Triplett
This episode explores the enduring legacy of a water feature designed and constructed by Eric Triplett for his friend Shad Dixon twenty-five years ago. While many homeowners initially install ponds for aesthetic beauty or relaxation, the conversation reveals how these aquatic ecosystems become integral characters in a family’s life story. Over two decades, the pond remained a constant through major life transitions, including raising children, navigating divorce, and eventually caring for an aging parent. Despite years of varying maintenance, the original equipment and koi have survived,...
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S2-E50: When Does Your Side Hustle Become A Distraction with Mike Garvey of Side Hustle Squad Podcast
The Deep End with Eric Triplett
Eric Triplett and discuss the complex transition from a side hustle to a legitimate business. Eric reflects on his decision to pause a coaching venture to refocus on his primary passion for aquatic ecosystem design and filtration technology. The conversation contrasts their professional journeys, highlighting how Mike built a business while serving as a state trooper, whereas Triplett turned a lifelong obsession with fish breeding into a career. They explore the motivations behind pursuing supplemental income, noting that some ventures serve as financial safety nets while others are purely...
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S2-E49: Behind the Booth: The Pond Digger Team’s LA Pet Fair Experience
The Deep End with Eric Triplett
Enjoy a behind-the-scenes debrief from "The Deep End" podcast, where host Eric Triplet and his crew discuss their experience at the LA Pet Fair. The team explores the preparation and logistics required for the event, highlighting the transition from napkin sketches to handcrafted wooden plant displays. They credit the booth's success to a high-energy atmosphere, tropical soundscapes, and the centerpiece attraction: a massive Victoria lily. Each member offers a unique perspective on the fair, ranging from the challenges of security and humidity to the joy of educating new hobbyists. The...
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S2-E48: The Mission Only Grows as Fast as the People Do - w/ Mike Garvey of The Side Hustle Squad Podcast
The Deep End with Eric Triplett
In this podcast, Eric and explore the transformative philosophy that scaling a business is fundamentally about scaling people. He recounts his professional evolution from a solo entrepreneur to the leader of a team, emphasizing that investing in employees is the only way to achieve a $50 million vision. Triplett explains how empowering staff to handle sales and technical decisions removes him as a bottleneck, ultimately fostering a culture of excellence and personal growth. The discussion highlights that setting high standards and providing daily motivation through team meetings are essential...
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S2-E47: A Look Inside The Machine - With Employee Jacob Orduno
The Deep End with Eric Triplett
Eric interviews his twenty-year-old apprentice, Jacob Orduno, as part of a series titled "Look Inside the Machine." The conversation highlights Jacob’s exceptional work ethic and "old soul" demeanor, attributes that have allowed him to thrive in a demanding construction and ranching environment. They explore the importance of clear expectations and personal accountability, contrasting Jacob’s dedication to long-term mentorship with the short-term financial focus of his peers. Triplet reflects on his own leadership evolution, specifically his shift toward investing heavily in his team's...
info_outlineEric and Mike Garvey discuss the essential transition from simply owning a job to building a scalable business that can eventually be sold. They contrast their professional backgrounds, highlighting how strategic systems and team empowerment allow an entrepreneur to step away from daily labor while maintaining a profitable legacy. The conversation emphasizes the importance of high-level coaching and standard operating procedures to overcome common growth plateaus and avoid management burnout. By focusing on employee development and clear career ladders, they argue that business owners can foster a loyal culture that supports long-term expansion.
Key Takeaways:
- Focus on building a business that can operate independently rather than simply owning a high-risk job.
- Implement a clear growth path for employees to ensure they see a long-term future and remain committed to the company.
- Seek out high-level coaching to identify blind spots and help scale the business past difficult growth plateaus.
- Prioritize systems and standard operating procedures so that the brand's success is not entirely dependent on the owner's physical presence.
- Develop an exit strategy early by creating a business model that is attractive to either outside investors or long-term internal team members.
🔱 Links & Resources
🚨 Sign Up for Eric’s Email List
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🌿 Pond Industry Resources
The Pond Digger
https://theponddigger.com/
Helix Pond Filtration
http://helixpondfiltration.com/
Fitz Fish Ponds – Koi Trips
https://fitzfishponds.com/koi-trips/
Pond Trade Magazine
https://www.pondtrademag.com/
📱 Connect
The Pond Digger on Instagram
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📅 Events & Communities
TWT Contractor Circle Facebook Group
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