Episode 132: Empowering Brands with PR with Reena Goodwin
Brand for Good
Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively. Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into: ✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong...
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Episode 131: From Logo to Legacy with Fred Meyers
Brand for Good
In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform. Key Highlights: From Inspiration to Inception: Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him...
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Episode 130: Build a Brand That People Love
Brand for Good
Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel. What You’ll Learn in This Episode: ✅ The key elements that make a brand...
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Episode 129: Financial Empowerment for Women
Brand for Good
Why do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The...
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Episode 128: Trends in Purpose-Driven Branding for 2025
Brand for Good
Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help...
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Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace
Brand for Good
Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact. You’ll learn: Why authenticity is the foundation of trust and marketplace authority. How to stand out in a content-saturated world, especially with the rise of AI-generated material. Practical strategies for embracing authentic branding in 2025. Actionable steps you can take right now to create a brand that...
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Episode 126: Vision + Strategy = Breakthrough Success
Brand for Good
This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you...
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Episode 125: From Stuck to Breakthrough with Amy Posner
Brand for Good
Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve...
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Episode 124: How Gratitude Fuels Business
Brand for Good
Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth. Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement. In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship...
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Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner
Brand for Good
Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential partners to ensure they can...
info_outlineIn Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage.
This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth!
Key Points:
Introduction to Brand Value Proposition
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How it builds on your brand promise
Importance of a Brand Value Proposition
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Clarify your brand’s purpose and direction.
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Differentiate your brand in a crowded marketplace.
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Drive customer engagement and loyalty.
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Increase conversion rates.
Create a Compelling Brand Value Proposition
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How to understand your audience
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Identify your unique benefits and what sets you apart
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Analyze competitors
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Craft your clear, concise, and compelling value proposition statement.
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Template: "At [Brand], we provide [target audience] with [unique benefit] by [how you provide it]. Unlike [competitor], we [unfair advantage]."
Quotes:
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"Your value proposition is where you leverage your unfair advantage – the unique strengths and capabilities that only your brand possesses."
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"A compelling value proposition resonates with your target audience, driving engagement and loyalty."
Stay tuned for next week’s episode, when we’ll dive into brand positioning and explore how you can strategically position your brand to maximize impact.
If you enjoyed this episode, please subscribe and leave a review. Share your thoughts and experiences with brand value propositions in the comments, and remember to join us next time as we continue to explore the power of branding for good!
Brand for Good Links
Get The Essential Guide to Defining Core Values for Your Business: https://valuesguide.prosperforpurpose.com/welcome
Email your thoughts about this episode: [email protected]
…or, better yet, leave us a review!
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Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://prosperforpurpose.com/episode-107-leverage-your-unfair-advantage