Episode 259: Comparison Is The Thief Of Joy

In this week's episode, we look at five ways writers can avoid the self-destructive mindset trap of "comparisonitis", and five ways that comparing oneself to other writers can be useful.

Once again it is time for Coupon of the Week!

This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store:

WOLVES50

The coupon code is valid through August 5th, 2025. So if you need a new audiobook this summer, we’ve got you covered!

TRANSCRIPT

00:00:00 Introduction and Writing Updates

Hello, everyone. Welcome to Episode 259 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 11th, 2025, and today we are looking at why comparing yourself to other writers is a bad idea. Before that, we will do Coupon of the Week and have an update on my current writing progress.

This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy) at my Payhip store, and that is WOLVES50. This coupon code is valid through August 5th, 2025. So if you need a new audiobook to listen to during your travels this summer, we have got you covered.

Now let's have an update on my current writing projects. I'm pleased to report that Shield of Power is 100% done, completing the Shield War series. You can get Shield of Power at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords and my own Payhip store. It's been selling briskly and it's gotten good reviews so far, so thank you very much to everyone who has bought and enjoyed the book.

Now that Shield of Power is done, the first third of my Super Summer of Finishing Things is complete. So what's next? My next main project is Stealth and Spells Online: Final Quest. It was originally going to be named Reactant, but I changed the title to Final Quest to emphasize really and truly and definitively that this is the final book in the trilogy. In fact, I'm already done with the rough draft and I am done with the first phase of editing it as of this recording.

If you've been listening to the podcast for a long time, you know how I frequently say that if you keep chipping away the novel over a long enough time, sooner or later you'll finish it.
That is exactly what happened here. Since October of 2024, I've been writing 500 words a day on Final Quest, and this piled up over time enough so that after Shield of Power came out, I only had 3,000 more words to write to finish Final Quest, and I did that in an afternoon. One more phase of editing on that and then I would like to have Stealth and Spells Online: Final Quest out before July 22nd, if all goes well.

I'm also 21,000 words into Ghost in the Siege, which will be my main project once Final Quest is finished. Ghost in the Siege will be the sixth and final book in the Ghost Armor series and will hopefully cap off my Super Summer of Finishing Things.

In audiobook news, Shield of Battle (as excellently narrated by Brad Wills) is now out. You can get it at Audible, Amazon, Apple, and Google Play as of this recording. Because of some difficulties with Findaway Voices, it’s going to take a little bit longer to get into the other stores, but I'm working on a way to do that and as I mentioned before, Ghost in the Corruption (as excellently narrated by Hollis McCarthy ) is done and just has to finish processing on the various stores, and so hopefully that should be out before too much longer. So that's where I'm at with my current writing and audiobook projects.

00:02:52 Main Topic: Comparison

Now let's move right on to our main topic, The Dangers of Comparison. In Episode 257, we started a series on mindset for writers. In some of the previous series I've talked about some of the practical ways to help with distractions, procrastination, and managing time wasters. In this series, we're going to focus on things that derail writers from a mindset perspective because as we know with any endeavor in life, mindset is something like three quarters of the battle where if you convince yourself that you're going to fail before you start, you're probably going to fail. So that's why it's important to have an appropriate mindset to the task at hand.

Today we're going to focus on comparing yourself to others, and I will share five reasons it's not a great idea to compare yourself to others aimlessly and how to shift your focus to five more constructive ways to compare your work to other authors.

Comparisons are a constant of the reading world. Librarians and Goodreads reviewers talk constantly about “readalikes” or finding books that have similar themes or settings. Book displays and shops and libraries love to group similar books or authors together. People look at the bestseller lists like they're sports scores. Dollar amounts in publishing deals are a constant source of gossip and jealousy. Sometimes comparison is useful, especially when creating ads or finding the right demographics to market to. Other times, it can lead to limiting or self-destructive thoughts. So let's start off with five reasons not to compare yourself to others.

#1: It can limit you creatively. It can be easy to look at the bestseller list and try to think of ways to write a similar book. Following publishing trends keeps you from your most creative work and frankly isn't as enjoyable to write and most likely for your readers to read. Also, unless you're a fast writer, the publishing world might have moved on by the time you finished that book.

In fact, I just saw a thread on social media about that where the commenter was bemoaning the fact that she used to enjoy what's now called cozy fantasy, but that as the genre has evolved, it's developed established tropes and the writers of it are not willing to variate from those tropes. So you have what she said in her words were dozens of clones of Lattes and Legends and Bookshops and Bone Dusts floating around, which is a tricky thread to balance, I do admit, because you want something that'll appeal to the reader, but then the readers like familiarity. What they really seem to like is familiarity presented to them in a way they've never seen before, which can be a challenge when you are trying to look at the bestseller list and limit yourself creatively.

#2: What other people are doing is out of your control. You can't control if a book you think isn't as good as yours is suddenly the runaway hit of the year or an author who isn't experienced as you suddenly gets a movie deal. You can't control their success, so don't worry about it or get upset by it. You can control if you're wasting time online mocking those people or complaining about it, for example. That's a waste of your time and energy and doesn't actually make you feel better in the long run (and possibly in the short run as well). I believe in psychology and in military theory for that matter, there’s something called the locus of control where you identify the things that you can control and then you drill in and focus in on the things you can control rather than worrying about the things you can't control.

As we said, if an author who wrote a book you don't think is very good or you don't personally like has had a massive amount of success, there's nothing you can do about that and worrying about it is a waste of time and comparing yourself to that writer is also a waste of time. So that's why it's a better idea to focus in on what you can control.

#3: You're not being fair to yourself. Comparing yourself to other authors, especially as an aspiring or new author, isn't being fair to yourself. They have years (if not decades) of experience that you don't have. It's like comparing yourself to an ultra-marathoner when you're someone who's just starting to jog and struggling to get all the way around the block, which is some of the tricky parts of someone like me giving advice to new writers because Shield of Power was my 163rd book and Stealth and Spells Online: Final Quest will be my 164th.

I've been doing this for a long time, which means I probably know what I'm talking about, but that not everything I do is immediately reproducible by someone who hasn't been doing it as long as I have. If you're writing something that's not as marketable or in a smaller genre, it's not fair to compare yourself to people in the biggest genre or even your own previous work.

For example, I can't compare the amount one of my technical books earns to one of my fantasy books. If I did that, it’d be a disappointment. But in reality, my technical books have had steady success and have even been used as textbooks at times (which is always surprising when I discovered that's happened because my Windows Command Line book and my Linux Command Line book have both been used as textbooks at various times, which was a surprise to me because that's not what I expected when I set out to write them, but I'm glad that they've been able to be useful for people).

#4: And point number four, which I think is a really important one, someone's online life is only the highlight reel of someone's actual life. Looking at someone's social media accounts isn't a great way to know what they're actually doing or how they're actually doing. Just because they're posting pictures of tropical vacations, speaking at conferences, or showing off shiny new stuff doesn't mean you're seeing the full picture of how they're actually doing.

As I said in a recent episode that when I was applying for disability insurance (just in case I need it someday), I learned that writers are actually one of the hardest professions to insure due to their high rates of mental illness and substance abuse. You might see the good stuff, but they might not be posting the challenges that come with their success: increased stress and anxiety, more criticism, the need to hire people and how much time it takes to manage them, more complicated taxes, increased business expenses, and relationship problems from the demands of success. These are all things that can accompany success. You're not getting the whole picture. You need to keep that in mind when you compare yourself to people online.

The best fictional example out of this that applies to so many situations is Lord Denethor and the Palantir from Return of the King. If you read the book, Denethor has been using the Palantir for years to spy on Sauron and give advantages to his forces and the soldiers of Gondor. But Sauron is able to manipulate what Denethor sees in the Palantir and has been gradually using this to create an edited version of what Denethor sees in the Palantir, and that drives Denethor to despair and eventual suicide. People talk about the increased rates of mental illness related to social media. Sauron did that deliberately to Denethor through the Palantir.

It's a sign of how good J.R.R. Tolkien was a writer that he managed to anticipate the effects that Facebook would have on some people by like 60 years. So always bear that in mind when you're looking at someone online and feeling jealous of them. You are not getting the whole picture and there are more than likely things going on that are difficulties in their life that they just don't talk about.

#5: Your time is better spent writing than comparing yourself to other writers. And this is back to our old friend, the locus of control. Looking at other authors’ sales ranks and reviews is not a productive use of your time. As I mentioned in the writing adjacent activities series, you need to be purposeful in non-writing tasks that take up your time and make sure you're not pretending they're writing related. If you need to compare sales ranks or some other data point with other authors or something you're actively working on like ad targeting, schedule that time and don't let it turn into an Internet spiral of time wasting.

And now to avoid those Internet spirals of time wasting, here are five ways to use comparisons positively and constructively.

#1: Number one, getting keywords or demographics for marketing purposes. For sites like BookBub or when creating keyword ads, knowing authors who are similar to you is incredibly helpful and can help you structure your ads. And this doesn't even necessarily require you to read the other author's books to see if they actually compare. There are tools that let you expedite this process. For example, if you look on Amazon at the Also Boughts, you can scroll through some of that and see which other authors and which other books people have bought in addition to your own and then you can test using those for keyword targeting. On Goodreads, people put books in lists or compare books. You can use that data to generate keywords for ad targeting. You can test them very easily. With BookBub ads in particular, if you build a campaign around just a single author and keywords and test the results. You can quickly see whether a specific author generates an appropriate click-through rate for you to use or not.

#2: A second way is to find authors you might want to do a promo with. Some authors, especially in the romance genre, do really well with group promotions. Finding other authors that write similar books and are at a similar level of success may be a way to take advantage of that. I've never actually set up a group promo, but I have participated in several of them from time to time with pretty good results.

#3: A third way is to better understand reader preferences in a genre. My best story for this is I've gone through six different variations of cover design for the Silent Order series. When I started out, I was using GIMP and stock photo images. GIMP is the free Linux version of Photoshop essentially. After I learned Photoshop, I upgraded to characters on the covers, but they never quite sold quite as well until finally I saw a Penny Arcade comic where they were commenting how they just want to buy books where they have spaceships in close proximity to planets on the covers. And I thought, huh, that makes a lot of sense.

So I redesigned all the covers to have a spaceship in close proximity to a planet, and the series immediately started selling a fair bit better with those covers. I would say that was not so much a comparison thing, just a genre preference I stumbled across and then had sort of the moment of enlightenment that I did. But if I had looked at the bestseller list for various science fiction categories, I would have realized that most of the bestsellers had spaceships and planets in close proximity to each other on the cover.

So I redesigned all the covers. It was just that I was too fond of the character based covers to give them up until I had that moment of revelation. So all the main books in the series were redesigned to have the spaceship covers, though for the free short stories, I did keep the character covers just because I was giving away the free short stories and I did like the character covers, so I got to have my cake and eat it too, which was nice.

#4: Learn from the successes and failures of others. You can learn from what another author does well. For example, Brandon Sanderson is very good at communicating his writing progress and other updates to his fans through weekly video messages on YouTube. Other authors are good at collaborating with other authors, while others make engaging and funny videos that make people more interested in their work.

Knowing your own strengths is an important first step. If you're just trying to follow everyone who is a success without first reflecting on that, you'll chase too many options and then can't excel at any of them. You can also learn from when an author responds poorly and how the Internet reacts to it. Understandably, I’m not going to give specific examples here. For myself, I tend to focus on what I do best, which is writing really fast and doing social media updates. I never got into video because I kind of have a face for radio and I just don't enjoy doing video. I don't enjoy editing them. It's a lot of work that I don't really enjoy, so I don't do it.

#5: Being informed makes comparisons less emotional. Knowing, for example, that an author was hired to write a book based on an existing outline created by the publisher, and then promised a future book deal with a big marketing budget in a preferred genre as part of the contract makes their cross-genre success seem less surprising and makes you feel less guilty for not being able to do the same on your own as an indie author. It's not a fair comparison because they have advantages that you can't understand without some industry knowledge.

For people that compare themselves to me, for example, they should know that I've been writing since I was a teenager a very long time ago. I was an early adopter of self-publishing when it was less competitive and I usually work more than eight hours a day and I generally keep to a very rigid writing schedule. Some authors like me were able to get the rights back to their earlier published works and then self-publish them early on in order to finish a series, which is much less likely to be an option in a contract for a traditionally published author now.

If you're just starting out, travel frequently for work, and only have an hour a day to write (and even that is dicey because your partner would rather you spend that time on some other activity because they don't support your writing), you can't possibly compare your writing output to mine. Knowing all this about me explains why it might be harder for you and why you shouldn't feel bad about having a harder time with writing.

Comparison has been called “The Thief of Joy” all over social media for many years. That can definitely be true, but like so many things in life, how you respond to something and find ways to help it make you stronger is what really matters. Comparison has its place in the writing world, but it's important to keep it in perspective and not to let it overwhelm you emotionally or keep you from your writing goals or plans. So that is it for talking about comparison. I hope that was helpful and offered some useful tips on how to avoid the trap of comparison-itis.

So that's it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.