Episode 316: Common Scams Targeting Indie Writers

In this week's episode, we take a look at some of the common scams targeting indie authors and offer tips on how to detect and avoid them.

This coupon code will get you 50% off the audiobook of Ghost in the Blood, Book #3 in The Ghosts series, (as excellently narrated by Hollis McCarthy) at my Payhip store:

CAINASUMMER

The coupon code is valid through August 31, 2026. So if you need a new audiobook this summer, we’ve got you covered!

TRANSCRIPT

00:00:00 Introduction and Writing Updates

Hello, everyone. Welcome to Episode 316 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August the 14th, 2026, and today we are discussing common scams targeting indie writers. We also have a Coupon of the Week and a update on my current writing, publishing, and audiobook projects.

So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Ghost in the Blood, Book #3 in The Ghosts series (as excellently narrated by Hollis McCarthy) at my Payhip store. That code is CAINASUMMER. As always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through August the 31st, 2026, so if you need a new audiobook for this summer, we have got you covered.

Now let's head on to a progress update. As I mentioned last week, Cloak of Frost is done and it's published and you get it at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip Store. It is doing quite well. Thank you all for that, and people seem to be enjoying it. So if you haven't checked out Cloak of Frost yet, you can get it at your favorite ebook store.

Now that Cloak of Frost is done, my next main project is Blade of Visions, which will be the sixth book in the Blades of Ruin epic fantasy series. I am 28,000 words into that. I think the rough draft will be about 100,000 words, but we will see. Might be a little more, a little less. I'm hoping to wrap it up early in September so that the book can be out to you sometime in the second half of September, if all goes well.

In other news, my secondary project now is Elven-Warlock, the seventh Rivah book, and I am 1,500 words into that. If all goes well, I hope to have that out in October.

In audiobook news, we have three things coming your way. The first one is Blade of Thieves, which Brad Wills is currently narrating and should be wrapped up before too much longer. Hollis McCarthy is narrating Cloak of Worlds, and I believe we'll be able to start proof listening to that soon, so that should be available before too much longer. I just finished uploading Stealth and Spells Online: The Complete LitRPG trilogy in audiobook form. So, the entire trilogy in one audiobook comes to about 32 hours long. So hopefully that will get through ACX processing before too much longer, and then you can listen to it.

So that is where I'm at with current writing and publishing and audiobook projects.

00:02:22 Main Topic: Common Scams for Writers

Now let's move on to our main topic, common scams to avoid for writers. Authors, especially new ones, but to be honest, all of us are hungry for praise, recognition, and professional opportunities. They also have a hunger to be the big new publishing phenomenon, ideally as fast as possible. Unfortunately, scammers are very aware of this and use it to prey upon authors. An example I use for this is if you've read the Heir to the Empire books by Timothy Zahn, the villain, Grand Admiral Thrawn, makes a habit of studying his opponent's artwork to discover their psychological blind spots. Then he tailors his strategies around those psychological blind spots. Now, the reason I mentioned this is that scamming or falling victim to a scam is not necessarily an indication of base intelligence or savviness. Everyone has their psychological weak spots. If a scam hits your psychological weak spot at the right time when you're in the right state of mind when you're tired or sick or have had some additional bad news recently, that might hit.

For myself, the scams I've nearly fallen victim to have been ones based around bad news because I'm essentially a very pessimistic personality, so I always kind of half expect bad news. One example was I got a fake email allegedly from Spotify saying that my tax information was wrong for my Spotify audiobooks and that needed to be fixed immediately. This was one I could have fallen for because it arrived during tax time. As we know, tax time is often very onerous and unpleasant and involves a lot of work and digging through papers. So I was inclined to believe it, but still, fortunately, I didn't click on any links in the emails. I went directly to the portal, double checked, and then realized it was a scam.

Another example was that recently I got a phone call purporting to be from my local police department. I was thinking, "Oh man, this is going to be a mess." I was listening to it and then thankfully before I gave out any information, I realized that it was in fact a scam and then hung up. Just to be thorough, I called the actual local police department and double checked that it was a scam. But again, that played out my psychological weak point of being a pessimist and expecting bad news. I mention this because if you're aware of your psychological weak spots, like many writers, as we mentioned, are hungry for praise or quick opportunities, then you're more likely to be aware of scams.

The other thing I should mention in sort of the introduction here is that thanks to the rise of ChatGPT and Gemini and Claude and all the other LLM slop machines, it's become a lot easier to scam people than it used to be before. I heard it said that Web 1.0 was a static content. Web 2.0 was interactive content like social media. Web 3.0 is scams in the forms of NFTs, cryptos, and LLMs.

For example, as I mentioned, I just recently published Cloak of Frost. Since I published Cloak of Frost, I've gotten like 20 scam emails that for the most part read like this:

"Dear Jonathan, I'm Stephanie Davis and the thing that caught my attention about Cloak of Frost was how quickly an obligation Nadia would rather avoid turns into a situation where the fate of earth is suddenly on the line. She's supposed to be attending the Winter Frost Games. Then an old friend arrives being chased by clone soldiers with a mysterious magical artifact and suddenly this isn't just another duty for the Marshall of the High Queen of the Elves. The fact that losing the game can mean earth burns gives the whole premise a wonderfully sharp sense of consequence.

I partner with Around the World in 80 books, a vibrant community of readers who enjoy discovering books from different authors.”

It goes on and on in this vein. Since Cloak Frost came out six days ago, I've gotten 20 different emails along those lines, all of them clearly generated by LLMs. In fact, I didn't have to save that email. I just opened up my inbox, picked the most recent one, and that was it. Of course, if I responded, what would've happened would've been a few more emails and eventually they would ask for payment for attending their book festival and I would provide payment and then they would promptly disappear off the face of the earth and go on to target someone else.

So you can see how that kind of scam would be dangerous. Imagine you're a brand new author who's just published your first book and doesn't know all that much about ChatGPT and the other LLM slop generators out there and you get an email like that, you'd think you'd won the lottery and you'd be very susceptible to giving payment to the scammer.

So today, that's why we're going to go over a few of the more common scams out there and provide some general tips for spotting a scam.

#1: Publishing Packages

You will frequently be contacted by scamming companies offering to help you publish, market, and work on social media for your book. Some of them will even have official sounding names like Amazon Author Hub or Amazon Book Publisher, which are using the Amazon name but not affiliated with Amazon. It's very, very important to be skeptical of these types of publishing companies in general. At best, most of these publishing services companies greatly overcharge for basic services. At worst, they're outright thieves and scammers. David Gaughran has written about these types of publishers if you're interested in learning more. Writer's Weekly’s website keeps a running list of confirmed scam publishers and publishing services, but even if they're not on a list and you find reviews that seem to be good, it's best to be extremely skeptical.

It's very easy to accumulate fake Google reviews. For example, without naming names, a local business that I used to frequent recently changed owners a couple months ago. And before that, the local business had two five-star reviews. Since the new owner came in, suddenly there's like 500 five-star reviews popping up, all of them having a variety of names that do not seem like they come from the geographic region in which I live. So what he probably did was use a ChatGPT type service to automatically write a bunch of fake reviews for his business. A lot of these scammy companies can do that as well, so it's best to be very skeptical about this kind of thing.

#2 Fake conference/book festival/book club speaking invitation
This scam is incredibly common, but comes in a variety of types. You will be contacted by a book club/conference/book festival coordinator saying that they love, love, love your book and offer some praise or comments about it and then invite you to their event. The scam part will also come in after you accept when they will want money for this privilege. It's bad to work for free, but it's also very foolish to pay money to show up for a professional event, especially one located outside your immediate area.

The email I read earlier in the show is a good example of one of these. You notice the danger of these comes in because they're using ChatGPT for these. ChatGPT can ingest your book or the book description and then spit out some seemingly plausible praise that makes it seem like the scammer has read your book, but they actually haven't. So I'd be very, very, very wary of any unsolicited conference or book festival invitations, especially ones that are fulsome in their praise for your book.

#3: Fake or scammy beta readers/editors/agents

Many people will cold email you asking to be hired. They might cite actual typos they can fix in your book, specific connections they can make for you, and praise your book as the next big thing. In reality, reputable and established people in these positions usually have long wait lists for their services. They're not wandering the Internet for just-established authors to add to their client lists. It's far more effective to find reputable and established people in these areas and contact them yourself instead of taking up offers from whoever randomly emails you. One thing I've found both as a writer and as a homeowner is that really good contractors don't need to cold call people to look for business. Really good contractors are so busy that you have to call them and try and get on their schedule. The same thing can be said of beta readers, editors, and agents.

#4: Impersonation of famous authors

John Grisham, Brandon Sanderson, and your favorite romance writers are not actually randomly emailing random minor authors, telling them that their book shows real promise and might be the next big thing. Don't let praise from a famous name take down your guard. Anyone can pretend to be anyone on the internet and is increasingly easy for pretending to look very real.

For example, earlier this year I received an email from British author Hilary Mantel praising one of my books. This is especially remarkable because I got the email, I believe in March of 2026, and Hilary Mantel died in 2022. So while my ego would like to believe that my book was so good that Hillary Mantel returned from death to praise it, I think it is more likely instead that a scammer was impersonating Hilary Mantel using a Gmail account.

There have been frequent examples of this over the past year or so as ChatGPT and LLM usage becomes more widespread. People will occasionally receive emails purporting to be from Brandon Sanderson offering to work together on a project. However, if you watch Brandon Sanderson's social media, you'll know that he is busy writing the screenplay for the Mistborn movie from Apple. I think it is safe to say he probably does not have time to email random strangers on the Internet asking to work on their books. So if you get an email from a big name author purporting [to say] that they love [your] book and want to work on it with you, it is almost 100% certain that it is a scam.

Since scams are constantly evolving and mutating and developing new forms, I'm going to focus the rest of the episode on some general principles of what to watch out for when people are contacting you as an author.

#1: Cold emails or cold calls

Legitimate editors, agents, cover designers, and even library event coordinators are absolutely inundated with unsolicited emails and most tend to dismiss or ignore what isn't submitted through proper channels (or depending on their position, might even be required to ignore it as part of their job). The hard truth is they're not going to spend their busy workdays hunting around the Internet for authors with 10 reviews or someone writing an obscure topic. Although it's flattering to think that you've been discovered at random, it really, really doesn't work this way, especially as staffing at publishing houses and libraries has been cut down quite a bit due to corporate consolidation and tax cuts. Reputable publishers are not crawling the Internet to find authors unless they have a jaw-dropping sales record (like Dungeon Crawler Carl level sale records).

Publishers and agents want guarantees of success and so it doesn't make sense to turn away from their usual group of celebrities, influencers, and blockbuster authors to go out and spend countless hours actively recruiting unknown authors with only a handful of reviews and a sales rank so low that more than one comma is needed to display it.

As your following grows, the number of cold emails or messages you get will grow. Like I mentioned before that when I published Cloak of Frost, I've gotten at least 20 of those scam emails so far, and I will probably get at least another dozen or so more before the initial sales spike of the release week dies off. These messages might be more sophisticated, but they'll use the same general tone of ChatGPT flattery to try and lure you into their schemes. Don't let your excitement at being praised or recognized as the next great American novelist or the next BookTok sensation cloud your judgment.

#2: Urgency

As with any internet scam, urgency is a major part of the strategy. There will probably be a short deadline to accept their offer, a limited number of available spots, or some alleged deep discount for acting quickly. In reality, if people are contacting you because they want something in good faith, they rarely make this type of demand in the initial request because that is a terrible way to get someone to do what you want.
For example, in my previous example about the call from the fake local police department, I became increasingly aware that it was probably a scam once it sounded like they were going to offer me the opportunity to pay my fine over a payment portal they would provide for me, in which case it became obvious that it was a scam. Though just to be sure, I still did call the local police department to double check.

Now that kind of urgency is used to force you into a decision. Take a step back, look for more information online, contact someone with more expertise than you, and don't respond just because of a time limit or the fear of missing out on a request or offer. And remember, as I said before too, actual contractors, whether you're a writer or a homeowner, are usually so booked up that they don't go around looking for clients. You have to contact them to get on their calendar.

#3: Request for payment

This is the big one. At no point should you be paying someone unless you have an established relationship with them and have signed a contract with them such as a cover designer or a social media manager. Do not pay random companies or individuals to do absolutely anything. The best defense against companies that offer publishing services is to get educated on what services you actually need and what a reputable person actually charges for them instead of paying for a package with all sorts of grandiose promises attached.

In no universe should it cost tens of thousands of dollars to format your books, create a cover, and make a website from a generic template. It's better to pay reputable people individually for these services once they've been vetted than to trust a company to do it, especially if they're primarily using AI generic templates. You'll receive higher quality services this way and it should be cheaper as well. There are no, none whatsoever reputable book clubs, libraries, or conferences that ask for money for a writer to speak or present. A key exception is paying for vendor tables at events and conferences. A community group, library, or nonprofit organization might ask you to speak for free, but no reputable organization will ever ask to pay for the privilege of showing up and doing something for them.

#4: Gmail/non-organization emails

A big thing to watch out [for] with a lot of these LLM scams is if the email is coming from a Gmail account or not. For example, in the fake author ones I mentioned with Hillary Mantel or Brandon Sanderson, these emails are coming from a Gmail account. Even if Hillary Mantel hadn't died four years ago, I'm pretty sure she would not be emailing random people from a Gmail account. The same goes for Brandon Sanderson, John Grisham, Matt Dinneman, and the other well-known authors who've been targeted by this kind of scam.

John Grisham's favorite editor or the hottest new literary agent are not conducting their business out of random Gmails or accounts that look like domains that are named after alphabet soup. Although accounts can easily be spoofed, a blatantly unprofessional looking account is an easy way to weed out scammers. The flip side of this is unfortunately, if you are a reputable cover designer, editor or so forth, you're probably going to need your own domain email the same way I have jonathanmoeller.com, given how it is increasingly common for scam emails to come from Gmail accounts.

#5: Praise that could fit any book or has nothing to do with your book

Authors love being praised and the scammers can feed into that easily by throwing your book or a bunch of your book reviews into an LLM to create some targeted compliments. Once you see an example of this type of writing, it becomes extremely easy to spot. For example, this isn't what I've saved. This is literally one that came in as I was recording this episode:

“Dear Jonathan, I recently discovered Stealth and Spells Online: The Complete LitRPG trilogy and was immediately drawn to its exciting blend of epic fantasy, virtual reality, gaming, and mystery. The trilogy's fast-paced adventure and immersive world could strongly appeal to LitRPG and fantasy readers.”

Now, I published the ebook of Stealth and Spells Online: The Complete Trilogy two days ago. It is 290,000 words long. There's absolutely no way anyone could read it that fast and have cogent opinions about it. But if you just throw the book description into a LLM, it can cough up some sincere sounding praise and flattery for you.

Likewise, flowery comments that have nothing to do with your book are a great way to spot scammers. Your horror novel should probably not be making anyone think about an important and timely reminder about the importance of being organized during the holidays. So that kind of overwrought praise is usually a good sign that something has been LLM generated.

Weirdly, one thing I've noticed is that when I get emails from actual readers who are sincere about what they’re saying, there'll usually be typos or bad grammar or so forth. Another telltale spot of LLM-generated scam emails is the utter grammatical perfection of them, not a word or a punctuation mark out of place. whereas if you're getting an email from a real person, there are more likely to be some mistakes.

So in general, as scams get more sophisticated, you'll have to be a lot more skeptical than you already are in the internet. As an author, you can eliminate a lot of the scams by taking the time to learn the industry well.

Once you know what an average keynote pays at a small bookselling conference, no obscure conference coordinator can convince you to pay $5,000, not including travel expenses, for the privilege of agreeing to do one. Once you know how to format your own book (and I should mention that I formatted Cloak of Frost on a laptop on my couch using a $150 piece of software), no one can convince you to pay them $12,000 to do it. Once you self-publish your first book, you realize that you never need an agent, much less one that wants $40,000 to make you the next J.K. Rowling.

Education, caution, skepticism, and a healthy sense of one's place in the greater universe are strong weapons against the most common schemes writers are facing. I hope this episode will have given you greater tools to defend yourself against scams.

So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy, and we'll see you all next week.