008. Creating Your 90 Day Social Media Content Plan!
thesocialmediashow's podcast
In this episode, we’re going to be talking about your 90-day plan. One of the biggest things that entrepreneurs find is that they don’t have time to create content on a regular basis. And the 90-day plan is a great way for them to get the overall vision and ideas around what they want to push in their business and create the content for the next 90 days. We will go through a few steps that you can take to start organizing your 90-day Social media plan.
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007. Facebook Five
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded in Facebook that businesses can utilize to expand their reach, grow and communicate with the audience, and create content.
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006.Knowing Your Audience is Key to Your Social Media Success
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns shared the tools she uses to analyse her audience and tips on how and where to find them. Are you engaging on your social media platforms? Do you see your audience engaging on your posts? Or is engagement like an afterthought? Tune in as Zoe sheds light to these questions.
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005.Build Your Perfect Audience With Engagement
thesocialmediashow's podcast
In this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience.
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004. Build Your Online Audience From Zero
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns is on the show to share her tips to building a target audience from zero. Many people are interested in gaining an audience, especially targeted ones when starting a business from scratch. Zoe shared her key steps on building an online audience and engagement and converting it into sales.
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003. Increase Your Engagement & Leads by Being Consistent on Social Media
thesocialmediashow's podcast
In this episode, Zoe shares with you the key steps on being more consistent on Social Media. Zoe will talk about how you can save time, come up with lots of content ideas and also start increasing your engagement, conversations and leads.
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002.What is the Clubhouse App? How can I get an invite?
thesocialmediashow's podcast
Are you wondering what the new Clubhouse App is? Or have you joined Clubhouse and unsure on how to get started?
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001.The Whirlwind Week
thesocialmediashow's podcast
Do you ever have one of those weeks which starts off being a week with not much on the agenda, so you plan to be office based to catch up with admin, calls and marketing?
info_outlineIn this episode of The Trust Podcast, Zoe Cairns is in the show to share her meteoric life experiences from working three different jobs to being a mortgage broker to an internationally sought-after social media expert and her thrilling “whirlwind-week.” With her vast experiences working alongside various businesses, companies, brands, and frequent appearances on TV Shows, one should praise her expertise in social media growth, marketing, and lead generation. Zoe founded both ZC Social Media and ZC Social Media Growth Academy to assist different business-entities on social media marketing and content to build your audience.
University life
[3:40] I worked as a chemist in the morning, working for my granddad’s M.O.T place in the afternoon and putting paints behind a bar in the evening. It was not an everyday job, but it helped me get through my university years with my parents’ support.
[4:38] I want to be a programmer and build websites when I left the university.
[5:33] I need to get a proper job, start bringing in the money, and get rewarded for the hard work that I’ve done at the university.
Being a Mortgage Broker
[6:13] I went for an interview with the mortgage brokers. They liked my enthusiasm, and I got accepted for the job.
[6:53] With the desire to progress my career, I took an examination to be a certified IFA Mortgage Broker.
[7:26] The recession hit in 2008, and it was a tough time. My boss told me to go out of the world, expand my network, and build my client base.
[8:13] My friend recommended Facebook. I joined groups where I was able to leverage my expertise in mortgage and became my avenue to generate leads.
The Birth of ZC Social Media
[11:33] Feeling the effects of the recession and my love for social media, my father made me realize that I am not happy with what I am doing.
[12:21] I asked my bosses about my idea of leaving to start my own business. It was not well-received, and I eventually left the company.
[13:02] With the network that I have built, it was able to assist me in building my business. That’s where ZC Social Media has started.
Becoming a Social Media Speaker
[15:40] I got invited to speak in Warsaw, Poland. I get to speak alongside the German government, Avon, and various NGOs. It is exhilarating to get covered in a local newspaper as a startup.
[17:16] If you are given the opportunity to speak somewhere, it’s an opportunity to get some press coverage. This is even better if you are a startup, and it would boost your speaking opportunities.
Whirlwind Week
[21:53] It was a typical Monday for me where I got pinged by someone who went to my website and invited me to speak in Madrid, Spain. I immediately grabbed that opportunity.
[23:48] I went to deliver my talk in a room of different people from different franchises of the company around the world. It is the convergence of different cultures.
[25:18] An unknown number called me out of nowhere. I thought it was spam, but I still answered it. I was surprised to get invited to be a guest in ITV This Morning, a show where I dreamt of being a part of for 18 months.
[26:39] I went straight to the airport with my husband, not knowing the flight we will be getting on and how to go home. It was surreal that I was muddleheaded at the moment. Good thing we had a chauffeur coming to get us to a hotel for the night.
[28:05] I thought it was going to be a relaxed Monday, but it turned out to be a whirlwind week. Friday felt like I was at the top of the world.
[29:12] Everything that happened was not a phone call, but the amalgamation of the connections and relationships that I have built. Being consistent and sharing relevant content to get noticed will help you bring that opportunity.
Key Quotes:
[11:55 – 11:57] “Do something that you enjoy. Life is too short.”
[22:38 – 22:44] “You need to be quick if you are looking at speaking and press opportunities.”
[29:02 – 29:08] “If you want to achieve that goal, put the effort, time, and take it step by step.”
Learn more about Zoe at https://zoecairns.com/
Visit ZC Social Media and Academy: