005.Build Your Perfect Audience With Engagement
Release Date: 03/31/2021
008. Creating Your 90 Day Social Media Content Plan!
thesocialmediashow's podcast
In this episode, we’re going to be talking about your 90-day plan. One of the biggest things that entrepreneurs find is that they don’t have time to create content on a regular basis. And the 90-day plan is a great way for them to get the overall vision and ideas around what they want to push in their business and create the content for the next 90 days. We will go through a few steps that you can take to start organizing your 90-day Social media plan.
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007. Facebook Five
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded in Facebook that businesses can utilize to expand their reach, grow and communicate with the audience, and create content.
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006.Knowing Your Audience is Key to Your Social Media Success
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns shared the tools she uses to analyse her audience and tips on how and where to find them. Are you engaging on your social media platforms? Do you see your audience engaging on your posts? Or is engagement like an afterthought? Tune in as Zoe sheds light to these questions.
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005.Build Your Perfect Audience With Engagement
thesocialmediashow's podcast
In this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience.
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004. Build Your Online Audience From Zero
thesocialmediashow's podcast
In this episode of The Trust Podcast, Zoe Cairns is on the show to share her tips to building a target audience from zero. Many people are interested in gaining an audience, especially targeted ones when starting a business from scratch. Zoe shared her key steps on building an online audience and engagement and converting it into sales.
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003. Increase Your Engagement & Leads by Being Consistent on Social Media
thesocialmediashow's podcast
In this episode, Zoe shares with you the key steps on being more consistent on Social Media. Zoe will talk about how you can save time, come up with lots of content ideas and also start increasing your engagement, conversations and leads.
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002.What is the Clubhouse App? How can I get an invite?
thesocialmediashow's podcast
Are you wondering what the new Clubhouse App is? Or have you joined Clubhouse and unsure on how to get started?
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001.The Whirlwind Week
thesocialmediashow's podcast
Do you ever have one of those weeks which starts off being a week with not much on the agenda, so you plan to be office based to catch up with admin, calls and marketing?
info_outlineIn this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience.
What is Engagement?
[1:41] Engagement is where we spend time and engage with those people that have taken an interest in our posts and videos. It’s also where we would find our perfect audience and engage with their posts, creating conversations and discussions with them. Engagement is commenting, liking, sharing and adding value on someone’s post.
[2:41] Engagement is where you and engage back with that person who liked or commented on your post and create a conversation that could lead that person into a customer.
Importance of Engaging
[4:04] Social media is a two-way communication channel. The platforms would like us want to engage back with our audience and create discussions, and conversations. They don’t just want us to be a one-way communication channel, basically a broadcaster!
[5:21] Engagement is an essential part of your social media strategy to get as much organic reach as possible.
[6:46]Engagement is an essential part of your strategy because the different platform algorithms would like us to engage to keep people longer on the platform.
Three key tips when it comes to engagement
[7:35] Number one, increase your engagement, but also make sure that you satisfy the algorithms and you’re doing as much engagement as you can, but not spending too much time, but being effective with it.
[11:23] The next one is to check your inbox. You never know if anything slipped through there that you’ve missed that. It’s essential to make sure you get back to people. Even if it’s something that you can’t help with, don’t ignore it.
[14:56] The third tip is to go and find your perfect audience. Go and find them, it’s like going to a networking event where you know your target audience will be hanging out. So the key to this is you need to know who your audience is first. If you would like my target audience sheet click here -- >>
[19:49] The next thing is to make sure that you engage at the right time. Fifteen minutes before posting, engage with your audience. You will then find they will come back and look at your profile, check you out, and when you post you will find your engagement will increase.
[21:00] Try engaging yourself with them at least three times a week. If all you do is post without engagements, you are wasting your time and effort. Make sure you check your analytics to keep track of the increase or decrease of engagements.
Key Quotes:
[4:36 – 4:47] “Algorithms and platforms change as years pass by—platforms now want us to be a two-way communication channel.”
[22:00 – 22:07] “Make sure to do this engagement process—take the right step and action, and it will go a long way.”
[22:40 – 22:51] “Engagement with your audience is a vital part of your social media journey. Without it, you will be clueless about what your audience needs—it’s a place of feedback and key conversation.”
Learn more about Zoe at http://www.zcsocialmedia.com
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