Libsyn Directory

305: Here’s The Advice That Changed Everything For Shelley

Release Date: 02/03/2026

305: Here’s The Advice That Changed Everything For Shelley

The Ecommerce Roadmap

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you’re starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she’s breaking down exactly how she got there. This conversation is honest, practical, and especially helpful if you’re doing the work but haven’t seen the payoff yet. In this episode, you’ll...

304: Here’s How A Maker Gets Set Up For Consistent Sales

The Ecommerce Roadmap

Sara’s built a solid foundation for her handmade business. Now, she’s ready to cut back on in-person shows and grow her online sales. But how do you go from “everything’s set up” to actually seeing consistent revenue? This episode is a fly-on-the-wall coaching call where we map out a clear, focused plan for hitting $35K in sales between September and December—without burning out or second-guessing every move. Listen in and learn: Why having a strong funnel and good products still won’t get you the sales you want How to reframe ad spend as “paying for visibility” (not...

303. A step by step plan to double Louise's email list

The Ecommerce Roadmap

Louise Buckley grew her list by nearly 2,000 in five months—and now she’s on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she’s growing her boutique clothing business with intention. From turning a broken receipt printer into an email-capture tool, to using live sales and collaborations as list-building machines, she’s staying focused on what works—and doubling down on her momentum. If you're stuck trying to grow your list, this conversation is full of practical, no-fluff strategies you can start using right away. What...

302: 73% Of Valerie’s Sales Are From Email. Here’s Her Next Best Move

The Ecommerce Roadmap

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren’t her sales growing? In this coaching session, we dig into the one thing she’s been missing—and walk through the simple, repeatable strategies that will help her finally scale. You’ll learn: Why a high returning customer rate can stall your growth—and how to fix it The #1 way to turn lurkers into subscribers (and buyers) The exact email opt-in offers that are converting best in Valerie’s business The single habit that will help you make...

301: Melanie’s Reliable Revenue System Works. Here’s How She’s Going To Double Her List

The Ecommerce Roadmap

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she’s built reflects it—clean data, strong engagement, and forms that are all pulling their weight. But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without...

300: Handmade Business? See How Janine Will Double Her Online Sales

The Ecommerce Roadmap

What if the key to scaling your handmade business isn’t launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that’s growing fast—without paid ads. They dive into how Janine doubled her online sales, what’s working behind the scenes, and the systems she’s using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You’ll...

299: Ellie’s Sales Are Great; How Does She Make More Profit?

The Ecommerce Roadmap

Are you still spending your time on something you told yourself you’d stop doing a year ago? That’s where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she’s looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you’re still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home. What...

298: Christina’s Transitioning From In-Person to Online Sales. Here’s How.

The Ecommerce Roadmap

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That’s what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you’ll learn: How to keep fulfilling orders when you’re offline (literally off the grid) Why you don’t need to ship every day—even if you’re getting daily orders A smart way to hire help without blowing your...

297: Louise Is Getting Sales. How Does She Build A Profitable Business?

The Ecommerce Roadmap

Louise Middleton isn’t guessing her way to sales—she’s built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you’re sending emails, getting sales, and wondering how to grow this thing the smart way—this one’s for you. What you’ll learn in this episode: Why building your audience is the best investment you can make (and how Louise did it for free) How...

296: How to 2X Hayley’s Shopify Sales

The Ecommerce Roadmap

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you’ll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you’ll learn: How to “qualify” your big sales goal so you’re not setting yourself up to feel terrible on January 1st ...

More Episodes

This conversation is honest, practical, and especially helpful if you’re doing the work but haven’t seen the payoff yet.

In this episode, you’ll learn:

how to tell the difference between “this isn’t working yet” and “this will never work”
what Shelley changed after her 1:1 coaching call — and why it mattered so much
how repeated events build skill and clarity, even when results are inconsistent
what finally clicked before her most successful event

If you’ve been showing up, following the steps, and wondering when it’s going to come together — this episode will give you both perspective and proof that you’re not behind.

RELATED LINKS:

You can find Shelley’s work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones

Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287

A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269

Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221

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