Live Well and Make Sales Every Day with Ross O’Lochlainn - 264
The Speaking Club: Mastering the Art of Public Speaking
Release Date: 05/12/2023
The Speaking Club: Mastering the Art of Public Speaking
All of us want to be healthy, happy and live a long and active life, but getting clarity on how to achieve that is a struggle. The information we get is often tainted by corporate interests pushing us in the direction of their products or pills, and all of this can leave you feeling like you’re in a maze full of dead ends, getting spun around with no way to find the right path to wellness. In the meantime, many of us are getting diagnosed with obesity and chronic diseases that can feel like a prison sentence. When I heard Dr Brooke Bussard speak, it felt like there was light at the end...
info_outline [Quick Tip] Why Most Speakers will Never Get Paid to Speak - 288The Speaking Club: Mastering the Art of Public Speaking
This quick talk tip will help you avoid the pitfalls that stop most speakers from realising their dream to become a professional, paid speaker. If you have that dream, then listen up. In this show I’m covering: The brutal truth about speaking A story that illustrates two of the biggest obstacles to authors and experts becoming paid speakers Three things you need to do to overcome those obstacles. Why authors and experts struggle to make their talk marketable. Something new and exciting coming up soon Enjoy! (Take a photo of your review, email it to me at...
info_outline A Powerful Way to Raise Your Speaking Profile with Elliot Kay - 287The Speaking Club: Mastering the Art of Public Speaking
How can you get the edge as a professional speaker? What can you do to make yourself more marketable? Well today on the show, my guest Elliot Kay, will be sharing valuable insights on how to achieve just that through The Speaker Awards. Elliot is co-founder of the speaker awards, a speaking coach, and a professional speaker. About three years ago, he saw a huge gap for speakers, and had a big idea to fill it. That’s when The Speaker Awards were born, and over those three years they have gone from strength to strength. Eliot has gathered the great and the good from the...
info_outline Making National Security Meaningful with David Van Bennekum - 286The Speaking Club: Mastering the Art of Public Speaking
When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’. My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel. Then I saw that besides that, he had a law degree and also a Masters in National...
info_outline License to Thrill… Your Audience - 285The Speaking Club: Mastering the Art of Public Speaking
The other day I had a talk planning call with a potential client, and he said: “I just want to get consistent results. Sometimes I start my talk and I can feel the energy shift, and I know I’ve engaged them. But other times, I just can’t get their attention, and I want to understand how to do this consistently every time I speak.” The truth is that grabbing your audience’s attention in the right way, (or ‘hooking’’ them in, as I call it), is one of the biggest stumbling blocks for a successful talk. The first 180 seconds of your talk is perhaps the most crucial, and that’s...
info_outline [Quick Tip] Why You Need to Think Like the Victim Not the Hero - 284The Speaking Club: Mastering the Art of Public Speaking
Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. This quick talk tip will help you attract people into your world and build a deeper connection with them, so that you will be able to get them engaged and into action. In this show I’m covering: Why your own journey has created obstacles to reaching your audience The steps you need to take to connect Why...
info_outline Making Your Brand Uniquely You with Becky Benfield-Humberstone - 283The Speaking Club: Mastering the Art of Public Speaking
Not too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend. But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help? That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at...
info_outline [Quick Tip] How to Show Authority Without Shoving it in People’s Faces 282The Speaking Club: Mastering the Art of Public Speaking
Itunes Summary (45 Words): Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. SHOW NOTES If people believe that you can deliver what they want and need, they will book you to speak, or buy your products or services. But in showing them that you can deliver there's a fine line between confident and cocky, and if you cross that line, it can push people away… and you...
info_outline Karmic Selling - How to Win Big and Feel Good with Stan Gwizdak - 281The Speaking Club: Mastering the Art of Public Speaking
Most of us have experienced sales ‘tactics’, and likely we’ve either recoiled against them and scarpered (physically or digitally), or have gone ahead with our needed purchase, even though a little bit of shine has worn off the relationship with the person that used them on us. Our experiences have made us sceptical of anyone with something to sell, and allergic to feeling ‘salesy’ ourselves. But whether we like it or not, we’re all in the business of selling something to someone, whether that’s ourselves as a speaker, our book to a reader, or our products and services to...
info_outline Protecting Your Ass-ets with Heather Pearce-Campbell - 280The Speaking Club: Mastering the Art of Public Speaking
SUMMARY: Getting a clear understanding of how to properly protect the IP and assets you’ve created as a speaker can be a struggle. But doing nothing could leave you and your business at risk. Worry no more, that’s where my guest Heather Pearce-Campbell comes in. SHOW NOTES: Let’s face it, trying to navigate how to protect the IP you’ve created in talks, books and courses, can make you feel like Frodo trying to get the ring safely to Mordor … confused, scared and worried about people stealing your precious stuff. The truth is that the legal profession hasn’t really moved as...
info_outlineRoss O’Lochlainn is a former engineer-turned-copywriter who has blended his talent for problem solving and building systems with his ability to engage an audience with his storytelling flair.
The result of this combination is a new way of looking at marketing that is getting incredible results.
Ross was so confident in his model that he built his entire business by getting paid on results rather than charging up-front fees – which is something that is very unusual.
Today, his company Conversion Engineering is like an oasis in the desert of burnt out business owners, who are looking for a way to get off the feast and famine sales roller coaster.
In this episode we’ll be dismantling some myths about sales that might be sabotaging your business, looking at how Ross uses stories to engage his audience, and showing you how you can stand out in a crowded marketplace.
If you want to build a sustainable business that gets you sales every day, without using pressure tactics or burning yourself out then you will be interested in what Ross has to share.
Enjoy!
What you’ll discover:
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How Ross went from engineer to copywriter
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How a story about the UFC turned into a huge launchpad for Ross, and why it went viral.
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How to craft a brilliant USP.
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The difference between customer logic and company logic.
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Why tuning to the ‘dialogue’ of your customers is critical for landing your message and growing your business, and how to do it.
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Why Ross created the open every day system and why it’s the best model for building a sustainable business.
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Where storytelling and the open every day system intersect.
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What an open every day business looks like from the perspective of the owner and the client.
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How Ross uses speaking in his business.
All things Ross:
Open Every Day by Ross O’Lochlainn (Free Book)
Books & Resources*:
The Four Hour Work Week by Tim Ferriss
Resources:
Get a Powerful Talk Structure - Join the Masterclass
Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge
Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership
Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.
Want to find out about working with me 121 then book a call here.
Thanks for listening!
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