Making Your Brand Uniquely You with Becky Benfield-Humberstone - 283
The Speaking Club: Mastering the Art of Public Speaking
Release Date: 02/22/2024
The Truth Prescription - Hacking Your Health with Dr Brooke Bussard MD - 289
The Speaking Club: Mastering the Art of Public Speaking
All of us want to be healthy, happy and live a long and active life, but getting clarity on how to achieve that is a struggle. The information we get is often tainted by corporate interests pushing us in the direction of their products or pills, and all of this can leave you feeling like you’re in a maze full of dead ends, getting spun around with no way to find the right path to wellness. In the meantime, many of us are getting diagnosed with obesity and chronic diseases that can feel like a prison sentence. When I heard Dr Brooke Bussard speak, it felt like there was light at the end...
info_outline![[Quick Tip] Why Most Speakers will Never Get Paid to Speak - 288 show art](https://assets.libsyn.com/item/30826578?height=50&width=50)
[Quick Tip] Why Most Speakers will Never Get Paid to Speak - 288
The Speaking Club: Mastering the Art of Public Speaking
This quick talk tip will help you avoid the pitfalls that stop most speakers from realising their dream to become a professional, paid speaker. If you have that dream, then listen up. In this show I’m covering: The brutal truth about speaking A story that illustrates two of the biggest obstacles to authors and experts becoming paid speakers Three things you need to do to overcome those obstacles. Why authors and experts struggle to make their talk marketable. Something new and exciting coming up soon Enjoy! (Take a photo of your review, email it to me at...
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A Powerful Way to Raise Your Speaking Profile with Elliot Kay - 287
The Speaking Club: Mastering the Art of Public Speaking
How can you get the edge as a professional speaker? What can you do to make yourself more marketable? Well today on the show, my guest Elliot Kay, will be sharing valuable insights on how to achieve just that through The Speaker Awards. Elliot is co-founder of the speaker awards, a speaking coach, and a professional speaker. About three years ago, he saw a huge gap for speakers, and had a big idea to fill it. That’s when The Speaker Awards were born, and over those three years they have gone from strength to strength. Eliot has gathered the great and the good from the...
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Making National Security Meaningful with David Van Bennekum - 286
The Speaking Club: Mastering the Art of Public Speaking
When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’. My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel. Then I saw that besides that, he had a law degree and also a Masters in National...
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License to Thrill… Your Audience - 285
The Speaking Club: Mastering the Art of Public Speaking
The other day I had a talk planning call with a potential client, and he said: “I just want to get consistent results. Sometimes I start my talk and I can feel the energy shift, and I know I’ve engaged them. But other times, I just can’t get their attention, and I want to understand how to do this consistently every time I speak.” The truth is that grabbing your audience’s attention in the right way, (or ‘hooking’’ them in, as I call it), is one of the biggest stumbling blocks for a successful talk. The first 180 seconds of your talk is perhaps the most crucial, and that’s...
info_outline![[Quick Tip] Why You Need to Think Like the Victim Not the Hero - 284 show art](https://assets.libsyn.com/item/30272413?height=50&width=50)
[Quick Tip] Why You Need to Think Like the Victim Not the Hero - 284
The Speaking Club: Mastering the Art of Public Speaking
Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. This quick talk tip will help you attract people into your world and build a deeper connection with them, so that you will be able to get them engaged and into action. In this show I’m covering: Why your own journey has created obstacles to reaching your audience The steps you need to take to connect Why...
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Making Your Brand Uniquely You with Becky Benfield-Humberstone - 283
The Speaking Club: Mastering the Art of Public Speaking
Not too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend. But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help? That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at...
info_outline![[Quick Tip] How to Show Authority Without Shoving it in People’s Faces 282 show art](https://assets.libsyn.com/item/29717098?height=50&width=50)
[Quick Tip] How to Show Authority Without Shoving it in People’s Faces 282
The Speaking Club: Mastering the Art of Public Speaking
Itunes Summary (45 Words): Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. SHOW NOTES If people believe that you can deliver what they want and need, they will book you to speak, or buy your products or services. But in showing them that you can deliver there's a fine line between confident and cocky, and if you cross that line, it can push people away… and you...
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Karmic Selling - How to Win Big and Feel Good with Stan Gwizdak - 281
The Speaking Club: Mastering the Art of Public Speaking
Most of us have experienced sales ‘tactics’, and likely we’ve either recoiled against them and scarpered (physically or digitally), or have gone ahead with our needed purchase, even though a little bit of shine has worn off the relationship with the person that used them on us. Our experiences have made us sceptical of anyone with something to sell, and allergic to feeling ‘salesy’ ourselves. But whether we like it or not, we’re all in the business of selling something to someone, whether that’s ourselves as a speaker, our book to a reader, or our products and services to...
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Protecting Your Ass-ets with Heather Pearce-Campbell - 280
The Speaking Club: Mastering the Art of Public Speaking
SUMMARY: Getting a clear understanding of how to properly protect the IP and assets you’ve created as a speaker can be a struggle. But doing nothing could leave you and your business at risk. Worry no more, that’s where my guest Heather Pearce-Campbell comes in. SHOW NOTES: Let’s face it, trying to navigate how to protect the IP you’ve created in talks, books and courses, can make you feel like Frodo trying to get the ring safely to Mordor … confused, scared and worried about people stealing your precious stuff. The truth is that the legal profession hasn’t really moved as...
info_outlineNot too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend.
But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help?
That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at 16 to start her own super niched business, Utterly Horses, which became the largest model horse stockist (yes, it’s a thing) in Europe, with a product range of over 2,500 items that retailed to a customer base of over 50,000 people and corporate clients. After successfully exiting that business in 2018, Becky wanted a new challenge.
That’s when she created Brand Artisan, and in that business she has been helping business owners bring their visions to life, stand out, and exponentially grow their businesses. She is joining me here to talk about all things branding, storytelling and marketing, and I know you are going to pick up some golden nuggets from her.
What you’ll discover:
- How Becky started an international business at 16.
- The problem Becky solves today.
- The difference between brand strategy and marketing strategy.
- Why keynote speakers need a brand.
- The big branding you might be making in business.
- Where stories fit into the work Becky does.
- Why Becky bucks the trend and only works with one client at a time.
- Where speaking fits in.
- Why Becky created the Founders project and how you can get involved.
All things Becky:
@beckybenfieldhumberstone
@postcardsfromafounder
Books & Resources*:
The One Minute Millionaire by Mark Victor Hansen and Robert G. Allen
Resources:
Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk
Get a Powerful Talk Structure - Join the Masterclass
Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge
Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.
Want to find out about working with me 121 then book a call here.
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