The Speaking Club: Mastering the Art of Public Speaking
If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.
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The Truth Prescription - Hacking Your Health with Dr Brooke Bussard MD - 289
04/30/2024
The Truth Prescription - Hacking Your Health with Dr Brooke Bussard MD - 289
All of us want to be healthy, happy and live a long and active life, but getting clarity on how to achieve that is a struggle. The information we get is often tainted by corporate interests pushing us in the direction of their products or pills, and all of this can leave you feeling like you’re in a maze full of dead ends, getting spun around with no way to find the right path to wellness. In the meantime, many of us are getting diagnosed with obesity and chronic diseases that can feel like a prison sentence. When I heard Dr Brooke Bussard speak, it felt like there was light at the end of the tunnel. I had so many ‘aha’ moments that I felt sure my head would explode! Brooke qualified as an MD in internal medicine, so that she could help to make people better. However, despite all her medical knowledge, she couldn’t find out what was causing her own chronic pain. One day she had her own light-bulb moment, and it changed the trajectory of her life and the tools that she used to make people well. She is a sought-after speaker, author, and member of The Physicians Committee for Responsible Medicine and the American College of Lifestyle Medicine. I am so thrilled to have her on the show, so that she can share more about how she engages her audiences and clients, and transforms them from confused consumers to empowered eaters. Enjoy! What you’ll discover: The trigger for Brooke changing the way she approached healing people. Why most of the world is lactose intolerant. It’s not your will power, it's what’s in the cheese. The propaganda that is pushing us into our graves. Why employers should care more about nutrition. How Brooke has reversed chronic diseases. Why is the medical profession is sticking plasters on broken legs. The things that you should know about the food we are encouraged to eat today. The biggest obstacles to people taking back control of their health and waistline. Why Brooke wrote her book ‘Chew on this’ Where speaking fits in the picture for sharing this message. All things Brooke: Chew on This on Amazon: If you are active on social media, please provide your links below:: IG: @educated_eating IG: @plantsoveranmls Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Thanks for listening! To share your thoughts: Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] Why Most Speakers will Never Get Paid to Speak - 288
04/15/2024
[Quick Tip] Why Most Speakers will Never Get Paid to Speak - 288
This quick talk tip will help you avoid the pitfalls that stop most speakers from realising their dream to become a professional, paid speaker. If you have that dream, then listen up. In this show I’m covering: The brutal truth about speaking A story that illustrates two of the biggest obstacles to authors and experts becoming paid speakers Three things you need to do to overcome those obstacles. Why authors and experts struggle to make their talk marketable. Something new and exciting coming up soon Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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A Powerful Way to Raise Your Speaking Profile with Elliot Kay - 287
04/05/2024
A Powerful Way to Raise Your Speaking Profile with Elliot Kay - 287
How can you get the edge as a professional speaker? What can you do to make yourself more marketable? Well today on the show, my guest Elliot Kay, will be sharing valuable insights on how to achieve just that through The Speaker Awards. Elliot is co-founder of the speaker awards, a speaking coach, and a professional speaker. About three years ago, he saw a huge gap for speakers, and had a big idea to fill it. That’s when The Speaker Awards were born, and over those three years they have gone from strength to strength. Eliot has gathered the great and the good from the speaking industry and you are going to be getting insights and behind the scenes info that will help you raise your profile, whether you enter the awards or not. We’re going to be talking about the awards, the judges, the categories and the criteria, and tips for applying and winning and having more impact with your speaking in general. So strap in and listen, as this episode will give you so much value to move your speaking career forward. What you’ll discover: Why Elliot created the Speaker Awards. Who should enter the speaker awards. Why you should consider entering. How to decide what category of the awards you should enter. What happens if you qualify for more than one category? How the judges were selected for the awards. Why there are three judges per category. The definition of ‘stage presence’ from two speaking coaches. How to go about making yourself ‘marketable’ even if you are in a highly competitive niche. The speaker ‘assets’ you need to get booked. How important the speaker reel production value is in helping you get paid. Elliot’s tips for speakers who want to enter the speaker awards. The three most important areas to focus on to develop your speaking to an award winning standard. What the speaker summit is and why you should attend. All things Elliot: www.thespeakerawards.com www.elliotkay.com Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Making National Security Meaningful with David Van Bennekum - 286
03/29/2024
Making National Security Meaningful with David Van Bennekum - 286
When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’. My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel. Then I saw that besides that, he had a law degree and also a Masters in National Security Law from Georgetown University. He obviously had the knowledge, but as I messaged him back to find out more, I’m not going to lie … based on previous conversations with some ‘experts’, I was fully expecting him to bore the pants off me! But … the opposite happened. When he started sharing about it, he didn’t waffle on about facts and stats, no … he made me laugh and even better, gave me a light bulb moment about something truly important. And that’s when I knew I had to get him on the show, because being able to make something complex, technical and difficult, engaging and relatable to an audience, is a key skill for writers and speakers. If you want to get a different perspective on how to make your subject more entertaining, then sit back and listen ‘cause you’ll love this show. What you’ll discover: Why David decided to write the first self-help book on National Security How he decided on the big idea of the book Why people are sceptical about it and how he addresses that. Why the six degrees of Kevin Bacon game is relevant to National Security David’s definition of National Security and why he thinks it applies universally. What he means by ‘true community’ How he approached making the topic entertaining and relatable, and why this was so critical. Some examples of his approach in action. Where speaking fits into the picture. All things David: X: @dvanbennekum Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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License to Thrill… Your Audience - 285
03/21/2024
License to Thrill… Your Audience - 285
The other day I had a talk planning call with a potential client, and he said: “I just want to get consistent results. Sometimes I start my talk and I can feel the energy shift, and I know I’ve engaged them. But other times, I just can’t get their attention, and I want to understand how to do this consistently every time I speak.” The truth is that grabbing your audience’s attention in the right way, (or ‘hooking’’ them in, as I call it), is one of the biggest stumbling blocks for a successful talk. The first 180 seconds of your talk is perhaps the most crucial, and that’s because in those two to three minutes you are communicating a lot to your audience without even realising it. In this show, I’m going to show you how to make the most of that time, and to avoid the bear traps I so often see speakers falling into at the start of their talk. Enjoy! What you’ll learn: The messages you are communicating to your audience before you even start speaking. The big mistakes a lot of speakers make with the start of their talk. Why you should go for quantity over quality when you are looking for great ideas. The questions you should ask yourself before you ‘settle’ for a talk title, open and close. Why you should be provocative and what to do after. If you want to be heard stay out of the ‘herd’ The way to make your talk unique. And more!! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
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[Quick Tip] Why You Need to Think Like the Victim Not the Hero - 284
03/07/2024
[Quick Tip] Why You Need to Think Like the Victim Not the Hero - 284
Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. This quick talk tip will help you attract people into your world and build a deeper connection with them, so that you will be able to get them engaged and into action. In this show I’m covering: Why your own journey has created obstacles to reaching your audience The steps you need to take to connect Why you can’t talk to your audience about what you think they need. The secret to shifting perspectives. Why I’m like Mr Myagi Where the most profound messages have come from. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: · leave a comment below. · Share this show on Twitter, Facebook or LinkedIn. To help the show out: · Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. · Subscribe on Apple Podcast
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Making Your Brand Uniquely You with Becky Benfield-Humberstone - 283
02/22/2024
Making Your Brand Uniquely You with Becky Benfield-Humberstone - 283
Not too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend. But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help? That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at 16 to start her own super niched business, Utterly Horses, which became the largest model horse stockist (yes, it’s a thing) in Europe, with a product range of over 2,500 items that retailed to a customer base of over 50,000 people and corporate clients. After successfully exiting that business in 2018, Becky wanted a new challenge. That’s when she created Brand Artisan, and in that business she has been helping business owners bring their visions to life, stand out, and exponentially grow their businesses. She is joining me here to talk about all things branding, storytelling and marketing, and I know you are going to pick up some golden nuggets from her. What you’ll discover: How Becky started an international business at 16. The problem Becky solves today. The difference between brand strategy and marketing strategy. Why keynote speakers need a brand. The big branding you might be making in business. Where stories fit into the work Becky does. Why Becky bucks the trend and only works with one client at a time. Where speaking fits in. Why Becky created the Founders project and how you can get involved. All things Becky: @beckybenfieldhumberstone @postcardsfromafounder Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] How to Show Authority Without Shoving it in People’s Faces 282
01/30/2024
[Quick Tip] How to Show Authority Without Shoving it in People’s Faces 282
Itunes Summary (45 Words): Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. SHOW NOTES If people believe that you can deliver what they want and need, they will book you to speak, or buy your products or services. But in showing them that you can deliver there's a fine line between confident and cocky, and if you cross that line, it can push people away… and you don’t want that. So … how do you show authority without shoving it in people’s faces? Well that’s what I’m going to talk about today. Here’s what this show will cover: A definition of authority in this context The five ingredients for building authority authentically Why you need to convince yourself first and how to do it The next level of self-awareness that has made all the difference to me Why ‘it has to be ‘you’ - 100% of the time The real way to show you’re an expert Tips for breaking down barriers Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: · leave a comment below. · Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on Apple Podcast or wherever you're listening
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Karmic Selling - How to Win Big and Feel Good with Stan Gwizdak - 281
01/18/2024
Karmic Selling - How to Win Big and Feel Good with Stan Gwizdak - 281
Most of us have experienced sales ‘tactics’, and likely we’ve either recoiled against them and scarpered (physically or digitally), or have gone ahead with our needed purchase, even though a little bit of shine has worn off the relationship with the person that used them on us. Our experiences have made us sceptical of anyone with something to sell, and allergic to feeling ‘salesy’ ourselves. But whether we like it or not, we’re all in the business of selling something to someone, whether that’s ourselves as a speaker, our book to a reader, or our products and services to clients and customers. So … I guess that means you have to ‘suck it up’ and jump on the soft and hard sell bandwagon if you want to succeed. Well no … you don’t. That’s because there is another way that will likely yield you more reward in sales and personal satisfaction than anything you’ve come across before. And that new approach is called Karmic Selling created by my guest Stan Gwizdak. Stan Gwizdak is CEO of The Kormac Group, a results-driven management consulting firm that embodies his clean heart and commitment to serving others. As a chief executive and Six Sigma Master Black Belt, Stan has spent more than 30 years leading business transformations at General Electric, BAE Systems, Honeywell, Textron, Aurora Capital, Goodyear Tire and Rubber, and more. Stan is here today to talk about Karmic Selling and the successes and failures that helped him design his system and grow his company. Whether you’re a speaker, sales executive, entrepreneur, you’ll discover why when you do good, even more good will come your way. What you’ll discover: Why Stan believes that the traditional approach to sales needs to change. What made Stan leave a company just before he was due to take the top job. How he approached getting clients for his company without having a sales background. How he took a one man band to a business competing with the big consultancies. The problem that Karmic Selling solves for individuals and companies. The three biggest mistakes people and companies are making around this problem at the moment. The key ingredients of the Karmic Selling System and how it counters those mistakes. The first few steps you should take if you want to get started using the karmic Selling philosophy and system. How Stan is using speaking in business and to promote his book. All things Stan: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Protecting Your Ass-ets with Heather Pearce-Campbell - 280
01/05/2024
Protecting Your Ass-ets with Heather Pearce-Campbell - 280
SUMMARY: Getting a clear understanding of how to properly protect the IP and assets you’ve created as a speaker can be a struggle. But doing nothing could leave you and your business at risk. Worry no more, that’s where my guest Heather Pearce-Campbell comes in. SHOW NOTES: Let’s face it, trying to navigate how to protect the IP you’ve created in talks, books and courses, can make you feel like Frodo trying to get the ring safely to Mordor … confused, scared and worried about people stealing your precious stuff. The truth is that the legal profession hasn’t really moved as fast as today’s entrepreneurs have needed it too… and that has left most of us using hope as a strategy when it comes to looking after our assets. But, I’ve got you … actually more to the point Heather Pearce-Campbell has got you! She is a dedicated attorney and legal coach for world-changing entrepreneurs, as well as the founder of Pearce Law PLLC. She is also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. Heather has some huge names as clients including Lewis Howes (School of Greatness), Ryder Carroll (The Bullet Journal), and Kyle Cease (NYT Bestselling author & comedian), to name but a few. On top of all of that she is also the host of the Guts, Grit & Great Business™ podcast, a speaker and a busy Mum! She’s joining me on the speaking club to give you some clarity and confidence when it comes to setting the right legal foundations for your business and planning for success. What you’ll discover: How Heather’s career might have taken a different trajectory if her Dad had paid for college. Why so many entrepreneurs feel scared and intimidated about the legal side of business. The biggest legal risks that online entrepreneurs face. Why entrepreneurs are so underserved from a legal perspective. What speakers specifically need to be mindful of to protect themselves legally. The difference between a registered trademark, IP and copyright. At what point you should be taking steps to protect what you create. A simple framework you can follow to protect yourself and your business legally.. The most important thing you need to do today to get started. All things Heather: Podcast: Books: Swamp Lands of the Soul By Dr James Hollis Speaking Resources: Want to get better at finding and sharing your stories then check out our Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe wherever you're listening. *(please note if you use my link I get a small commission, but this does not affect your payment)
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The Person You Should be Role Modelling for Success in 2024 - 279
12/28/2023
The Person You Should be Role Modelling for Success in 2024 - 279
As we leave 2023 behind and start making our plans for 2024, I’d like to offer you some suggestions for tools and techniques which you might want to add into your planning process. These have worked to help me achieve my goals in the past and have also helped many others to build the future they desire. Some are a little ‘out there’, but I’ve tried them all out myself and I do believe they will give you more purpose, drive and clarity to supercharge this new year. Whether you want to start speaking, get more results with your speaking, or simply want to tell better stories, I hope this coming year delivers everything you want. What you’ll discover: An effective strategy for helping you reach your goals. Who you should be chasing for success. Why choosing you is better for you and your business. The antidote to comparisonitis. A new suggestion to add to your 2024 planning process. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) (If you want to hear Lavanyaa talk about her experience you can do that ) (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Other Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on Apple Podcast, Spotify, Amazon Music or Your App
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[Quick Tip] Lead with the Problem - 278
12/21/2023
[Quick Tip] Lead with the Problem - 278
I had a similar issue come up with two clients this week, and it’s a mistake I see people making regularly, not just with their speaking, but in other critical content too. This mistake can result in people not paying attention to you, lost business opportunities, and normally leads to frustration and the question, “I just don’t understand what I’m doing wrong!” What they are doing wrong is not leading with the problem. That’s why in this episode I’m sharing: What leading with the problem means. Where you should be doing it. Why you are likely losing people’s attention. The simple exercise you can do to avoid the LinkedIn advert issue. The important check you need to make about where your audience is. Examples to illustrate. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: (If you want to hear Lavanyaa talk about her experience you can do that ) Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
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Stop Being Humble and Step into Your Power with Lisa Bragg - 277
12/14/2023
Stop Being Humble and Step into Your Power with Lisa Bragg - 277
SUMMARY Is it possible to brag in a way that attracts people to you, rather than turning them off? Lisa Bragg, author of Bragging Rights believes so, and she is here to redefine bragging and share exactly how to do it the right way. SHOW NOTES We have been conditioned since childhood to keep quiet about our achievements. We are taught things like, ‘nobody likes a show off’, ‘stay humble’ and ‘self praise is no praise’. And the majority of us conform, stay quiet, assuming that our good work will be noticed, and we will get our reward in good time. When we see those people who are shameless self promoters we judge them and ‘tut’ and assume that they will be smited by the God of Humility… (whilst secretly wishing people knew about the great things we had done). But then we notice they are not being called out or shamed for being a ‘show off’, in fact they’re getting more attention, and they are the ones getting rewarded with promotions, or new clients. And then we get frustrated, bitter, and envious, which affects the way we are being and communicating and turns people off. Or … we go out all guns blazing and tell everyone everything we ever done all at once… which also puts people off. The big question is … why are we told that we should stay quiet and humble when it harms rather than helps? And how can we share our authority, and experience Well that is what my guest Lisa Bragg is here to answer for us. Lisa has literally written the book on how to talk about success. Her book Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion launched in May. In addition to being an author, she is a speaker, advisor, professional mentor and founder of MediaFace, a Toronto-based content and consulting firm. She was also a TV reporter and anchor for 15 years. I hope this show helps you step out of the shadows and share all the excellent stuff you are up to! Enjoy What you’ll discover: The catalyst for Lisa to embrace ‘bragging’ and why she had avoided it before. Why Lisa believes that modesty is a negative habit? The double standards at play in society when it comes to bragging and ‘the range of acceptable behaviour’. Why you shouldn’t market yourself for where you have been and what you should do instead. The myths around bragging that could be holding you back. Why finding a partner can help you with promotion. The three biggest mistakes people making around bragging. Three tips for promoting yourself the right way. How Lisa uses speaking in her business. All things Lisa: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: · Share this show on Twitter, Facebook or LinkedIn. To help the show out: · Leave an honest review at Your ratings and reviews really help get the word out and I read each one. · Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] Talking About the Plane vs. Talking About the Pain - 276
12/07/2023
[Quick Tip] Talking About the Plane vs. Talking About the Pain - 276
Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. I come across many speakers who are struggling to connect with their audience, and as a consequence their talks fail to get them the results that they want. One of the biggest reasons they struggle is because they are doing what I call … talking about the plane vs. talking about the pain. That’s why in this episode I’m sharing: What it means to talk about the plane Why your audience doesn’t care about the plane What you need to focus on instead. Why ‘avatar’ exercises are pointless How to find the burning platform that will get your audience into action The opportunity if you can connect deeply A special tool I created to help you get this right Enjoy! (If you want to hear Lavanyaa talk about her experience you can do that ) (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Other Resources: Thanks for listening! To share your thoughts: · leave a comment below. · Share this show on Twitter, Facebook or LinkedIn. To help the show out: · Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. · Subscribe on Apple Podcast, Spotify, Amazon Music or Your App
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Dare to be Different with Kyla Skinner - 275
11/23/2023
Dare to be Different with Kyla Skinner - 275
How often, when it comes to writing in your business, has the blank page beaten you? I’ve seen so many people get stopped, or never share what they have written because they don’t think it’s good enough, or they are worried about being judged. Just like when you speak, in your business writing too, you get an amazing confidence boost from knowing that your message is good, that your content will make you stand out and connect with your target audience. When that happens you’re excited to put yourself out there. So how do you shift from stuck to successful? How do you go from getting underwhelming results with your business writing, to your audience saying … “this person gets me and my problem, I think I need to work with them”? That’s where this show comes in. My guest today is Kyla Skinner, copywriter and business writing mentor. She helps business owners harness the power of personality to better connect with their audience, stand out in today’s increasingly noisy market and attract new clients – so they can grow their business, not hold it back. As a fully accredited introvert, Kyla had herself felt shy, nervous and reluctant about showing her own personality. But that changed when she discovered the huge impact it made on growing her fledgling freelance business. Now, she’s an experienced (and award-winning) strategic copywriter, who’s built her copywriting and brand language business, The Jarrah Consultancy, primarily through word-of-mouth referrals. Over the past 20 years, Kyla has helped to position and promote hundreds of brands, including many big name, global market leaders. Today, she also encourages coaches, consultants and small business owners to tap into all this insight and expertise via her dedicated membership community, Copy Café. Enjoy! What you’ll discover: How Kyla became a copywriter and why personality matters to her. The problem with generic writing and using tools like chat GPT. What it means to ‘show’ your personality in your writing and the difference it makes to your message. Why small business owners struggle to connect with their audience in their copy. The three words that Kyla wrote for a Subaru ad that tells a big story. How to approach ‘daring to be different’ if you are more introverted. The difference between bland business writing versus writing with personality. The gap that Kyla found small business owners falling into, and how she filled it. Examples of results business owners have got by stepping out of their comfort zone. Three tips for how to get more personality into your writing in a way that feels natural and not forced. The surprising differences Kyla experienced as a copywriter creating her own signature talk. How speaking has been working for Kyla and her business All things Kyla: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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The Art of Explanation with Ros Atkins - 274
11/10/2023
The Art of Explanation with Ros Atkins - 274
It’s often said that the real experts are the ones that can make the complex easy to understand, and Ros Atkins is an expert on making things easy to understand … so I guess that would make him the expert’s expert! As a journalist, and BBC News' Analysis Editor, Ros Atkins has presented and reported on the biggest stories around the world for twenty years . He's also the creator of the critically acclaimed 'Ros Atkins on...' video series, which has become a phenomenon, garnering millions of views. His ability to explain complex stories in a clear, concise and consumable way has led to him being dubbed the nation's 'Explainer-in-Chief'. On this show he is sharing his stories from the front lines of news reporting, the mistakes he made, and how he discovered the secret to the art of explanation. You’ll also get some fantastic tips that will improve your communication generally, and will power up your content and delivery. Enjoy! What you’ll discover: The mission Ros is trying to accomplish with his book ‘The Art of Explanation’ Why we shouldn’t give up when something seems complicated to explain and what to do instead. What music can teach us about communication. The huge lesson that Ros learned from another reporter that uplevelled his communication. Tips for using visuals with your talks so that they are adding rather than taking away from the message. Some techniques for improving clarity and conciseness in your message. A journalist’s view on how to use stories in the best way. What ‘back annos’ are and why they are a valuable tool for speakers. All things Ros: Books & Resources*: Resources: - PDF Breakthrough Guide Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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The Epic Journey to the Stage with Jamie McAnsh - 273
10/27/2023
The Epic Journey to the Stage with Jamie McAnsh - 273
Waking up paralysed in 2014 completely turned Jamie McAnsh’s life upside down. He lost his job, and his independence, but he was determined to forge a new path and purpose for his life. That included becoming a top disabled athlete, and fulfilling his dream of climbing Mount Everest in 2022. What he realised was that he had a great support network around him, helping him to achieve his goals, and he wanted to create something so that other people could experience that support too. That was when he created his company ‘See No Bounds’ with his wife Charlott. Today, Jamie divides his time between speaking all over the world on various topics, and building the See No Bounds global business community. In this show you are going to get some brilliant insights into what it takes to keep going even when your life and world comes crashing down again and again! You are also going to get some great tips from Jamie around how he built his speaking career. Enjoy! (TRIGGER WARNING: PLEASE BE AWARE THAT THIS SHOW CONTAINS REFERENCE TO SUICIDAL THOUGHTS) What you’ll discover: How Jamie woke up paralysed one morning in 2014. Why he had a funeral for his ‘able body’ in 2015, despite beginning to make a recovery. How Jamie’s life was thrown into more turmoil and how he came through it. The lessons he has learned so far from the adversity he has faced. Why Jamie created, ‘See No Bounds’ and how COVID nearly took his business. How he got started speaking and why. What he has learned about himself from speaking to audiences about his journey. What Jamie got from his TEDx experience and the lessons he learned. How Jamie prepares for his talks and where storytelling and humour fit in. All things Jamie: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] Commit to the Hook of Your Talk - 272
10/20/2023
[Quick Tip] Commit to the Hook of Your Talk - 272
One of the most important parts of your talk is the opening, because you have to grab the attention of your audience and show why the talk is relevant for them. What I’ve noticed recently with some of my clients, is that their ‘hook’, (or ‘lightning bolt’ as I call it), is good, but they aren’t fully committing to it, and that is weakening the opening and the connection with the audience and the topic they’re speaking about. So … I thought I’d share the coaching and feedback I gave them with you, so that you avoid this issue, and make the start of your talk rock! In this show I’m covering: The triggers for attention recap. Three potential ‘lightning bolt’ options to hook your audience. The problem and an illustration. What to do instead. Why it works Tips for building this skill Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
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Getting the Slide Advantage with Philippa Leguen de Lacroix - 271
10/07/2023
Getting the Slide Advantage with Philippa Leguen de Lacroix - 271
Still one of the most prolific tools around, Powerpoint can literally make or break your presentation, depending on how you use it. That’s why I wanted to get Philippa Leguen de Lacroix on the show. She started life employed as a graphic designer, and was increasingly tasked with creating powerpoint slides for the different organisations she worked for. But … Philippa had a yearning to become her own boss, and after a hockey match with another designer pal they decided to start their own agency. That company has gone from strength to strength, pushing the boundaries of powerpoint to deliver jaw dropping presentations that continue to delight audiences and win new clients. In this show you are going to get some great tips to help you avoid the pitfalls of powerpoint and other types of software, and create slides that support you creating a talk that shines. Enjoy! What you’ll discover: What made Philippa focus on powerpoint. How you and your slides can build the connection with your audience or trash it. Why the bar for good slides is so low and the bad practice Philippa has seen that you can avoid. The psychological and physiological things that we need to take into account with our slide creation. What design linked with value means and why it matters. What is more important, the talk content and delivery, or the slides. Why Philippa believes we should still consider powerpoint over other slide software options. Three great tips for good slide design and creation. All things Philippa: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] How to Downsize Your Keynote - 270
09/13/2023
[Quick Tip] How to Downsize Your Keynote - 270
This quick talk tip is in response to a situation one of my client’s found herself in, that could be an obstacle for you too. In this show I’m covering: Why you need to be able to flex your talk. Why it works How I used it and you can see it in action Tips for building this skill Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
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Decoding Audience Sophistication: Tailoring Talks for Maximum Impact - 269
09/05/2023
Decoding Audience Sophistication: Tailoring Talks for Maximum Impact - 269
It wasn’t until I embarked on my marketing, influencing and sales odyssey, that I discovered the concept of ‘audience sophistication’ as I call it. It’s something I’ve often shared with marketing clients, but although I used it myself in my talks, I’ve not taught it to speakers until recently. And the feedback when I have has been so positive, that I thought I’d better share it with you too! In this episode, I’m going to break it down for you, so that you can level up your talks and get better results. What you’ll discover: The origin story of audience sophistication. Why it matters for speakers. How it affects your content. A practical example of how you might use it. How you can discover the sophistication of your audience. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Increase Your Speaking Impact by Creating a ‘Push and Pull’ Talk - 268
08/24/2023
Increase Your Speaking Impact by Creating a ‘Push and Pull’ Talk - 268
As a speaker you need to be like the director of a movie, using your talk content and delivery to captivate the audience. Your talk should contain moments that challenge them, make them ponder, create desire and yearning and move them towards your intended destination. All in a way that feels natural and aligned. In this episode, I’m going to share the levers you can use to achieve those things. If you want to increase the impact of your speaking then you will definitely want to grab a listen. What you’ll discover: The ‘approach and avoid’ programming and how it affects us. What impact it can have on your effectiveness as a speaker. When to use ‘push’ and when to use ‘pull on our audience’. What you need to understand to use this successfully. The other big lever you can pull to influence thoughts, feelings and behaviour. Why you need to think like a Hollywood director when you’re creating your content. Why you need to channel emotion in your delivery. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Resource Links: by Tali Sharot Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
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Telling Stories and Creating Legacies with Jo Gatford - 267
07/07/2023
Telling Stories and Creating Legacies with Jo Gatford - 267
As you may know in addition to teaching people how to become awesome speakers, I am a writer, and that’s how I first discovered Jo Gatford. I was writing my second play, and needed some concentrated time to focus on getting it written, queue Writers HQ. Jo Gatford is an award-winning writer of short and long fiction and the co-founder of Writers' HQ. It’s an organisation dedicated to providing low-cost writing courses and resources to arse-kicking writers with no time or money. In the past five years Writers' HQ has given away over £10,000 of writing courses and retreats to under-represented and systemically excluded writers, and seen hundreds of students go on to be published and win prestigious literary prizes! Jo has worked as an editor and copywriter for over 15 years and has been teaching creative writing workshops for almost a decade. You’ll probably be aware that the best talks are full of stories, and in this show Jo is sharing her thoughts on storytelling, what can get in the way of creation, as well as a few tips and hacks to get your stories moving. Enjoy! What you’ll discover: How Jo became a writer. What inspired Jo to write her first novel, "White Lies" and what challenges she had to overcome whilst writing it. How the process of writing a short story differs from writing a longer piece. Some of the common pitfalls or challenges that storytellers often face. Tips for making your story work. How to ensure maximum productivity and focus whilst doing creative work. What Writers HQ is and how it could help you realise your writing dreams! All things Jo: https://writershq.co.uk https://www.jogatford.com WRITERS' HQ: Twitter: @writers_hq Facebook /writershq Instagram @writershq Jo Gatford: Twitter: @jmgatford Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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How to Overcome Skepticism and Increase Audience Buy-In - 266
06/29/2023
How to Overcome Skepticism and Increase Audience Buy-In - 266
With technology now able to doctor images, people and chatbots pretending to be who they’re not and the advent of fake news, it might feel like it’s going to be harder than ever before to get people to believe new ideas. That doubt can hold us back from sharing our message for fear that we might not be able to get it across in the right way, causing damage to our reputation and confidence. But I want to let you know that it is absolutely possible to overcome skepticism and get your audience bought in and wanting to work with you. In this episode, I’ll be sharing tools that you can use as a speaker in talks, webinars and workshops to establish credibility and overcome skepticism, so that you get the buy-in to your message. What you’ll discover: What makes us believe things? The most obvious sources of credibility Are you an anti-authority? How to establish your authority How to make statistics meaningful The most powerful authority that you can leverage The Sinatra Test – can you pass it? The incongruence gap and how to use it. Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Resource Links: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Becoming a Magnetic Speaker with Tina Bakehouse - 265
05/18/2023
Becoming a Magnetic Speaker with Tina Bakehouse - 265
Adding the label of speaker to your bio is becoming more common, but calling yourself a speaker and actually being able to deliver your message in a way that educates, inspires and motivates are two very different things. There are lots of people boring the pants off audiences, when they don’t need to, and this is a belief that my guest Tina Bakehouse and I share in common. Tina is a communications coach and soon to be author of a new book called ‘Discover Our Magnetic Speaker Within’. She asked me and other speaking coaches to input into the book and I am chuffed to have her come on the show to share more about it and for us to discuss some great tips for helping you become that magnetic speaker. Tina spent many years teaching communications in education, and then in the corporate world, before striking out to set up her own business in 2020. Like me, she is on a mission to protect audiences from boring speakers and speeches, and today she works with heart-centered leaders and organizations to provide speaking and storytelling consulting and coaching. A former Disney Cast Member and TEDx speaker and coach, Tina is passionate about educating others to become more self-aware and enhance their speaker style. There are lots of gold nuggets here so enjoy! What you’ll discover: How Tina went from Iowan farm girl to Disney cast member. The biggest takeaway from her time at Disney. How she shifted gears to what she does today. What happened when she lost her voice in 2007, and what she learned from it. How Tina used storytelling to build community. The different types of speaker style and how you can discern yours. Three big speaking mistakes people should avoid. What it means to be a magnetic speaker. Three tips for becoming so you can move closer to becoming a magnetic speaker. All things Tina: Websites: Linked In: Facebook, personal: Facebook, business: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Live Well and Make Sales Every Day with Ross O’Lochlainn - 264
05/12/2023
Live Well and Make Sales Every Day with Ross O’Lochlainn - 264
Ross O’Lochlainn is a former engineer-turned-copywriter who has blended his talent for problem solving and building systems with his ability to engage an audience with his storytelling flair. The result of this combination is a new way of looking at marketing that is getting incredible results. Ross was so confident in his model that he built his entire business by getting paid on results rather than charging up-front fees – which is something that is very unusual. Today, his company Conversion Engineering is like an oasis in the desert of burnt out business owners, who are looking for a way to get off the feast and famine sales roller coaster. In this episode we’ll be dismantling some myths about sales that might be sabotaging your business, looking at how Ross uses stories to engage his audience, and showing you how you can stand out in a crowded marketplace. If you want to build a sustainable business that gets you sales every day, without using pressure tactics or burning yourself out then you will be interested in what Ross has to share. Enjoy! What you’ll discover: How Ross went from engineer to copywriter How a story about the UFC turned into a huge launchpad for Ross, and why it went viral. How to craft a brilliant USP. The difference between customer logic and company logic. Why tuning to the ‘dialogue’ of your customers is critical for landing your message and growing your business, and how to do it. Why Ross created the open every day system and why it’s the best model for building a sustainable business. Where storytelling and the open every day system intersect. What an open every day business looks like from the perspective of the owner and the client. How Ross uses speaking in his business. All things Ross: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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How to Write and Deliver a Eulogy - 263
04/10/2023
How to Write and Deliver a Eulogy - 263
It’s hard enough to cope with the grief that follows the loss of a friend or family member, but add in the pressure of being responsible for the eulogy for the person you cared for and maybe some anxiety around public speaking, and you have a recipe for huge overwhelm. If you find yourself in this situation, my hope is that this show relieves a little of the pressure. I’ll be sharing some ideas and tips for putting the eulogy together and delivering so that you can honour their memory, keep your audience engaged and get through it without breaking down. Enjoy! What you’ll discover: The purpose of a eulogy Eulogy writing tips How long a eulogy should be A eulogy example How to find and use stories How to add humour to a eulogy How to deal with emotions when giving a eulogy Writing a eulogy for someone you didn’t know well (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Exploratory Writing, Speaking and the Truth About Business Books with Alison Jones - 262
03/30/2023
Exploratory Writing, Speaking and the Truth About Business Books with Alison Jones - 262
When you have a big idea and message to share, and you want to get it out to more people you have so many more channels available today for achieving that. Regardless of the number of platforms at your fingertips, your choice really comes down to two options - do you communicate one to many using speaking or writing? For business, two of the best options available are creating a talk or writing a business book. Over recent times, with the advent of the internet and self-publishing, both of these have become more accessible. There is also a symbiosis between a book and a talk, with one being a vehicle to promote the other. The reality is, to have the biggest impact and reach the most people you probably should have both. That’s why I’ve invited Alison Jones, founder of Practical Inspiration Publishing, advocate of business books, Judge of the Business Book Awards and host of The Extraordinary Business Book Club, podcast onto the show. She is a veteran of the publishing industry, having worked at big names like Chambers, Oxford University Press and Macmillan (as Publisher and then Director of Innovation Strategy at Palgrave Macmillan). She regularly speaks and blogs on the publishing industry, and is also an author in her own right. She is going to be taking us behind the scenes in the publishing industry and answering lots of questions you may have about business book writing and speaking. Enjoy! What you’ll discover: Why Alison is such a champion of business books. Whether the proliferation of business books has cheapened the value of becoming an author. How business book authors should use stories. The biggest mistakes authors make when writing a business book. Whether business authors need a talk. What should come first, the ‘talk’ or the ‘book’ What ‘exploratory’ writing is and how it can help you. How to do it. What made Alison decide to write a book about it. What part speaking plays in getting Alison’s own message out there. All things Alison: Websites: Linked In: Alison’s Podcast: Books & Resources*: Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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[Quick Tip] Becoming a Thought Leader - 261
03/24/2023
[Quick Tip] Becoming a Thought Leader - 261
This quick talk tip will help you if you know that you have a big message and want to have more impact, but find yourself playing small! In this show I’m covering: The truth about thought leadership How to differentiate yourself in your niche The three obstacles to becoming a thought leader Questions to help you step up Enjoy! (Take a photo of your review, email it to me at [email protected] and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) LinkedIN - Facebook - Books: Resources: Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Engaging Ostriches and Speaking about Super Wicked Problems with Catherine Weetman - 260
03/16/2023
Engaging Ostriches and Speaking about Super Wicked Problems with Catherine Weetman - 260
The ‘path of most resistance’ - that is essentially what Catherine Weetman faces as a specialist in the area of regeneration and the circular economy. She talks to organisations about the need to ditch outdated business models and go beyond current thinking. She also challenges current practices around product life cycles and materials, and shares practical and meaningful strategies and plans for becoming more sustainable in a world with dwindling natural resources. All of this is so that they are able to survive and prosper in the changing environmental and consumer landscape, and they also contribute to averting the wider peril affecting all of us. Catherine is an Award-winning author, keynote speaker and circular economy strategic advisor, and she is fascinated by the 'sweet spot' where strategy, stakeholder value and sustainability come together. Her award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries. Catherine has been speaking about this topic for over 10 years and has evolved her content and delivery over that time to better connect with her audience where they are, in order to start them on the journey to where they need to be. If you are looking for a great example of someone who makes the complex and abstract simple, engaging and relatable then you will love this episode. Not only will you broaden your knowledge in the area of the circular economy, but you will pick up some great speaking tips to boot! Enjoy! What you’ll discover: What started Catherine on her circular economy journey. What made her go all in and what happened as a result. What a ‘super wicked problem’ is and why that definition matters. How Catherine communicates the one idea that businesses need to understand in order to shift perspective and start taking action. Why companies should look to lead in the area of sustainability, rather than following the crowd. What the ‘circular economy’ actually means. Identifying and tackling the myths around sustainability. The challenges Catherine has encountered getting people and companies on board. How Catherine has switched up her content and delivery style as a result of facing these challenges. The part that speaking has played in getting her message out there and building her authority and consultancy practice All things Catherine: Website: Linked In: The Circular Economy Podcast - Books & Resources*: Rype Office Comedian Mark Steel – on BBC Radio 4 with Mark Steel’s In Town Resources: Want to get better at finding and sharing your stories then check out our Practice your speaking & test your content in a safe space in Want to create a signature talk that sells, then check out our . Want to find out about working with me 121 then book a call . Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at . Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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