Suzanne's Studio: Where Art Meets Community
The Valley Today
A Homecoming Story Suzanne Soliday has come full circle. After opening in Woodstock back in 2018, relocating to Florida in 2021, and continuing her artistic passion in Titusville, she's now back where it all began. In this Tourism Tuesday episode of , host Janet Michael and cohost from , Kary Haun sit down with Suzanne at her freshly reopened studio on West Court Street to explore what makes this creative space so special. Recording on a Friday afternoon with no snow on the ground—yet bracing for a major winter storm by Tuesday—the trio dives into Woodstock's thriving arts scene and the...
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Building Better Roads: Inside VDOT
The Valley Today
A Conversation About Infrastructure, Innovation, and Community Input The Shenandoah Valley's roadways are undergoing a massive transformation. In this episode of , host Janet Michael talks with Ken Slack, Communications Specialist for , to discuss the ambitious construction projects reshaping how residents travel through the region. What emerged was a fascinating look at the complex planning, engineering challenges, and community collaboration required to modernize aging infrastructure. Tackling the 81 Corridor's Toughest Stretch The conversation began with one of the most challenging sections...
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Let's Be Friends: Walking a Beat in Old Town
The Valley Today
On this lively episode of , host Janet Michael sits down with Brady Cloven, executive director of , and Corporal Rob Sloan, the City of Winchester’s dedicated Old Town walking mall officer. Their conversation offers a behind-the-scenes look at how visibility, relationships, and everyday interaction help keep downtown safe — and welcoming — for residents, businesses, and visitors alike. From Fairfax to Foot Patrol After more than three decades in law enforcement, Corporal Sloan brings a wealth of experience to Winchester. He spent 28 years with Fairfax County Police before relocating...
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VDOT: Brine Lines & Battle Plans
The Valley Today
The Science of Snow Preparation When winter storms threaten the Shenandoah Valley, springs into action long before the first flakes fall. In this episode of , host Janet Michael speaks with Ken Slack, Communications Specialist for the district, who reveals that preparation begins days in advance, with teams monitoring weather systems and planning for the worst-case scenario. "It's a whole lot easier and more efficient for us to scale back if we need to than it is to try to ramp up at the last minute," Ken explains. The district's response involves far more than simply sending out plows. In...
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FredCo Eats Restaurant Week Celebrates Its 5th Year
The Valley Today
A Winter Tradition Takes Root Frederick County's beloved Restaurant Week returns for its fifth anniversary, bringing 26 diverse eateries together for a week-long celebration of local flavor. Running from January 26th through February 1st, 2026, has evolved from a modest 15-restaurant launch into a cornerstone event that strengthens the entire regional food economy. In this episode of , host Janet Michael welcomes Wendy May, Marketing Manager for the , and Dan Myers, owner of , to discuss how this initiative has transformed the local dining landscape. Recording from Paladin's original Stephens...
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Vision, Volunteers, & Veggies: An Update from Winchester Co-Op Market
The Valley Today
When the idea of a community-owned grocery store begins to take root, it rarely starts with shelves and shopping carts. Instead, it starts with neighbors — people who believe food can connect a community more deeply than any national chain ever could. That belief sits at the heart of the , a grassroots effort working to bring a member-owned grocery store to the city. During this episode of , host Janet Michael reconnects with board leaders Michael Daryabeygi, vice president, and Christina McCarthy, board secretary, to explore where the project stands, how cooperatives work, and why now...
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Building Community Through Fitness: Inside Downtown Studios Unlimited
The Valley Today
A Warm Welcome to Wellness When Marcy Campbell greets newcomers at , she's not just welcoming them to a fitness class—she's inviting them into a family. As co-owner of this Luray-based group exercise studio, Marcy has spent decades transforming the way her community approaches health and wellness. In this episode of , she talks with host Janet Michael and co-host Gina Hilliard, president of the , to share her vision for accessible, enjoyable fitness. From the Eighties to Today: A Fitness Journey Marcy's story begins in the era of leg warmers and Jane Fonda workout videos. Together with her...
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Extension Office Friday: Meet Cynthia Fairbanks
The Valley Today
A Local Returns to Serve Her Community The Northern Shenandoah Valley welcomes a familiar face to its agricultural community. Cynthia Fairbanks, a Clarke County native who grew up on her family's farm in Berryville, has returned home to serve as the new agricultural extension agent based in Warren County. Moreover, her role extends across the entire five-county region, filling a critical position that has remained vacant since the . On her very first day, Cynthia joins host Janet Michael and fellow agent Karen Poff on to introduce herself to the community. Despite having been on the job for...
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Community Health: The Power of Primary Care
The Valley Today
In this episode of Community Health series, host Janet Michael talks with Dr. Kevin Volkema, a board-certified family medicine physician at Primary Care Greenwood, about the critical importance of . From Chicago Suburbs to the Shenandoah Valley Dr. Kevin Volkema's journey into medicine began with a simple nudge. Growing up in Wheaton, Illinois, just outside Chicago, he received encouragement from two unlikely sources during high school: his own primary care physician and his chemistry teacher. Both pulled the 16-year-old aside and suggested he consider a career in medicine. Initially, Dr....
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Small Business Administration: From Small Potato to Big Business
The Valley Today
Humble Beginnings in a Feed Store Sarah Cohen never imagined she'd spend her life making potato chips in rural Virginia. Growing up in Washington, DC, where she worked in her family's restaurant and hotel business from age 12, she learned work ethic early. However, manufacturing knowledge? That came later—much later. In her twenties, Sarah launched in an old feed store in Middletown, Virginia. The setup was as bare-bones as it gets. "We had wooden floors," she recalls, still sounding slightly incredulous. "I know it sounds like the 1800s." The operation ran on 1960s equipment, and workers...
info_outlineIn a lively episode of The Valley Today, host Janet Michael welcomes Carl Knoblock, Virginia District Director of the Small Business Administration, for a candid discussion about artificial intelligence (AI) and its growing influence on small businesses. Meeting at the bustling Espresso Bar in downtown Winchester, the two dive into the realities, misconceptions, and opportunities that AI presents for entrepreneurs.
Demystifying AI: More Than Just Buzzwords
Janet opens the conversation by asking Carl to break down AI in simple terms. Carl draws a parallel between traditional business record-keeping and modern AI, explaining that while businesses once relied on handwritten logs, today’s AI systems gather and analyze vast amounts of data from the internet. However, he cautions that AI is still in its infancy—capable of collecting information but not yet adept at discerning relevance or context. As Carl puts it, “AI is just grabbing anything, like kids in a store.”
The Human Touch: Training and Taming AI
Transitioning from theory to practice, Janet and Carl discuss the importance of human involvement in shaping AI outputs. Janet likens training AI to raising a toddler: the more you interact and correct it, the more it adapts to your style and needs. Both agree that while AI can automate tasks and provide insights, it requires ongoing supervision and fine-tuning to ensure accuracy and authenticity. “If you have great data, you’re okay. If you have poor data, you’re going to have to build it,” Carl notes, emphasizing the need for quality input.
Practical Applications: From Forecasting to Customer Service
The conversation shifts to practical uses of AI for small businesses. Janet highlights how AI can streamline market research, identify customer preferences, and even generate strategic plans—tasks that once required hours of manual effort. Carl adds that AI can help businesses analyze sales data, manage inventory, and forecast trends, allowing owners to make informed decisions. However, they caution against over-reliance on AI, stressing the importance of human oversight, especially when interpreting nuanced data or handling customer interactions.
Addressing Fears: Will AI Replace Human Jobs?
Naturally, the discussion turns to the fear that AI will eliminate jobs. Carl draws historical comparisons to the rise of automation in manufacturing, pointing out that while machines can handle repetitive tasks, they cannot replicate human creativity, problem-solving, or empathy. Janet echoes this sentiment, noting that AI excels at logic but falls short in situations requiring intuition or emotional intelligence. Both agree that rather than replacing humans, AI will shift the nature of work, creating new opportunities for those willing to adapt.
The Limits of Automation: Why People Still Matter
Janet and Carl explore scenarios where AI falls short—such as handling sensitive customer service issues or adapting to unique, real-world challenges. They recount stories of businesses losing customers due to impersonal AI-driven support systems and highlight the value of empathy during life events like bereavement. “Companies don’t even think about the human side,” Carl observes, urging businesses to integrate compassion into their processes.
Looking Ahead: Embracing Change with Confidence
As the conversation draws to a close, Janet asks Carl for advice to small business owners just beginning to experiment with AI. Carl recommends starting with forecasting and data analysis, leveraging existing information to make better decisions. He encourages business owners to seek help from tech-savvy students or professionals and to remain open to learning and adaptation. Janet concludes by emphasizing the importance of implementation—reminding listeners that while AI can provide valuable insights, it’s up to humans to put those ideas into action.
Conclusion: The Future is Collaborative
Ultimately, Janet and Carl agree that AI is a powerful tool, but its true value emerges when paired with human judgment, creativity, and empathy. As technology continues to evolve, small businesses that embrace both innovation and the human touch will be best positioned to thrive in an ever-changing landscape.