492 RAY THOMPSON & JACKSON FLAGG: Lighting Design & Telling A Story Throughout An Event
Release Date: 02/19/2024
519 TWB – BROOKE KEEGAN: Building a Dream Wedding Business
The Wedding Biz
Andy is happy to be welcoming to the show! Brooke is the visionary owner and creative director of Brooke Keegan Special Events, a leading firm specializing in custom, multi-day destination weddings, and since founding her company in 2009, she has garnered recognition from Harper's Bazaar and Brides as one of the world's top event planners! She is here with Andy in this episode to share, amongst other things, her invaluable insights from her years in the industry! As Brooke and Andy catch up, Brooke reflects on challenges faced, particularly the significant downturn in wedding engagements...
info_outline
518 TWB – BRYAN RAFANELLI: The Art of Lasting Success & Self-Fulfillment
The Wedding Biz
Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of ! Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton’s wedding and several of President Obama’s White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris! Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting...
info_outline
517 DAVID STARK: Self-Actualization in Event Design, the Importance of Scale and Simplicity, Balancing Art and Business, and More!
The Wedding Biz
guest of the show returns for this episode of The Wedding Biz! David is a renowned event designer and planner with over 25 years of experience in the industry, and as the founder and chief creative officer of David Stark Design and Production, his impressive client list includes celebrities such as Glenn Close and Brad Pitt, SNL’s 40th Anniversary, The Whitney Museum of American Art, and The Metropolitan Opera. Listen in as David shares insights into his creative process, discussing the balance between designing for clients and creating art purely for himself. He reflects on collaborations...
info_outline
516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity
The Wedding Biz
Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of ! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized...
info_outline
515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees
The Wedding Biz
Andy is so thrilled to be welcoming his business partner, Robert Sherman, to the show! Robert is Andy’s business partner at and is also the owner of , a legendary entertainment company established over 55 years ago. Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not...
info_outline
514 TARA GUERARD: Global Tastemaker with Southern Hospitality
The Wedding Biz
If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her ! Andy is so thrilled to welcome back , owner and creative director of headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her...
info_outline
513 ANDREA EPPOLITO: AI for Wedding Professionals
The Wedding Biz
Andy is thrilled to once again be sitting down with , a renowned luxury wedding planner and author of . Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style,...
info_outline
512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted
The Wedding Biz
Join Andy as he revisits his with this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as , , and . Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience...
info_outline
511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself
The Wedding Biz
In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts! Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path...
info_outline
510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More!
The Wedding Biz
Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful...
info_outlineAndy hopes that you will join him for this captivating conversation with two prominent lighting designers, Ray Thompson and Jackson Flagg of Images by Lighting in Los Angeles. Images by Lighting boasts an extensive portfolio, having worked on high-profile events with major film studios, award shows, and renowned musical artists.
Ray, who Andy has had on the show before, is the co-owner who founded the company in 1982, and he discusses the philosophy of the "choreography of emotion" in lighting design, emphasizing the transformative power of lighting to guide guests through an event's emotional journey. Jackson Flagg, another talented lighting designer at the company, delves into the storytelling aspect of lighting, especially in weddings, where direction and intensity can be used to draw attention and set the tone.
The conversation also covers various aspects of lighting design for different segments of events, from ceremonies and cocktail receptions to dance floors and after-parties. Ray and Jackson provide insights into the importance of timing and ambience during live events, and they also touch on the role of intelligent lighting, the impact of LED technology, and the versatility of fixtures. They also offer us a glimpse into their upcoming project – the grand opening of the Fontainebleau Hotel in Las Vegas!
Andy is so glad to have had Ray back on the podcast and to have met Jackson, and you’re sure to enjoy this conversation! If so, then please don’t keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:37] - Today’s guests are Jackson Flagg and returning guest Ray Thompson of Images by Lighting!
[2:23] - Ray regards each event as a choreographed dance, guiding guests through varying moods with lighting.
[4:09] - Jackson points out that with events, lighting is not just smoke and mirrors; it weaves enchanting narratives.
[6:56] - Jackson says that optimal timing is crucial for events; consider sunset positions for picturesque backdrops, avoiding silhouette scenarios.
[8:14] - Ray adds that transitioning from sunset ceremonies to cocktails requires seamless lighting adjustments, maintaining a warm and inviting atmosphere.
[10:12] - Having a technician and programmer on-site ensures quick adaptability for last-minute lighting changes during events.
[13:30] - Jackson advocates for illuminating the dance floor with textured patterns adds depth, as it creates an inviting and dynamic atmosphere.
[15:10] - For a subtle, intimate ambiance during crucial moments like the first dance, Jackson feels that static colors work best.
[18:24] - Jackson adds that starting with the venue or floor layout is crucial; lighting needs elements like tables and stages.
[19:09] - Ray walks us through their usual process with clients.
[21:32] - Jackson points out that Gobos provide versatile patterned projections for weddings or Halloween and that intelligent lighting is cost-efficient with lower power consumption.
[23:36] - Ray adds that smaller venues benefit from battery-powered LED lights with excellent color reproduction and 20-hour longevity.
[24:35] - Jackson, in his personal home space, appreciates the control offered by LED fixtures.
[26:46] - Jackson looks ahead, stating that new lighting trends for events include innovative fixtures like floating orbs and movable mirrors.
[27:45] - Ray is excited about the upcoming opening of the Fontainebleau Hotel in Vegas after 20 years of construction.
[29:06] - Andy shares where we can find Images by Lighting online.
LINKS AND RESOURCES
Ray's Previous Guest Spot on The Wedding Biz
Find Images by Lighting:
Images by Lighting - Instagram Page
Images by Lighting - LinkedIn Page
Follow The Wedding Biz on Social:
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.