Libsyn Directory

TWM 224: Why Procore Technologies Is Making Global Growth a Top Priority w/ Anna Schlegel

Release Date: 11/13/2021

TWM 239: How to Give International Visitors to Your Website a Great Experience w/ John Yunker

The Worldly Marketer Podcast

John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founder & President of Byte Level Research, an agency that specializes in researching, promoting, and advising on best practices in website globalization. Based in Ashland, Oregon, John has been helping companies improve their global content, websites, and software since 2000. He has worked with many of the world’s biggest multinational...

TWM 238: How CEA Is Helping Clients Deploy Solar and Storage Solutions Worldwide w/ Andy Klump

The Worldly Marketer Podcast

Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical due diligence and engineering services. Established in 2008, CEAnow employs over 175 professionals around the world, and has completed solar energy and storage projects in more than 65 countries so far. Originally from the U.S., Andy has a background in Economics and an MBA from the Harvard Business...

TWM 237: How ev.energy Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean

The Worldly Marketer Podcast

Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy’s innovative app keeps track of when energy is least expensive and carbon-intensive, and balances user demand on the energy grid at peak times. As a Certified B Corporation, ev.energy is part of a global community of over 5,000 companies (and counting) that are reinventing business by pursuing purpose as well as profit. In early 2022, ev.energy extended its Series A funding to $12.8...

TWM 236: How Sonnedix Is Building Engagement in Solar Power on a Global Scale w/ María González-Calvo de Miguel

The Worldly Marketer Podcast

María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009, the company's purpose is to harness the power of the sun to build a bright future. Today, Sonnedix has 400 photovoltaic power plants in operation, construction or under development around the world, with a total production capacity of more than six GW of power. The company has over 400 employees across a dozen global offices, including in the...

TWM 235: Kathrin Bussmann on The International Business Podcast

The Worldly Marketer Podcast

This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process. In conversation with Audrey Wagner, one of the podcast’s co-hosts, Kathrin talks about her definition of ‘branding’, the importance of having a global brand strategy in today's digital economy, how localization contributes to global business success, and why she chose to focus her consulting...

TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell

The Worldly Marketer Podcast

This week, instead of bringing you a podcast interview, I’d like to share something a bit more personal. I’d like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he’s the reason I’m the person I am today. My father was a nuclear physicist. He was born in 1935 in Lower Silesia, a region that was part of Germany before the Second World War and is now part of Poland. He studied Physics at the university of Erlangen, in Bavaria, which is where he met my mother. As newlyweds, they moved to Karlsruhe, another German university town, so that my father could pursue his...

TWM 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp

The Worldly Marketer Podcast

Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon has been based in Singapore since 2007. In parallel to his work at Kepios, he is also the Chief Analyst at DataReportal, an online reference library of up-to-date reports that explore people's digital behaviours globally, regionally, and by...

TWM 232: How the Sustainable Marketing Movement Is Becoming a Global Force for Good w/ Michelle Carvill

The Worldly Marketer Podcast

Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose. In parallel to the book, which she co-authored with Gemma Butler and Geraint Evans, she has developed training programs for the Chartered Institute of Marketing to ensure that sustainability is firmly on the marketing education agenda. Michelle has also developed a certified "Carbon Literacy Training for Marketers", and she is creating conversations around sustainable...

TWM 231: How GlobeScan Works with Brands to Create a More Sustainable World w/ Chris Coulter

The Worldly Marketer Podcast

Chris Coulter is the CEO at GlobeScan, an international insights and advisory consultancy that works at the intersection of brand purpose, sustainability, and trust. Founded in 1987 and headquartered in Toronto, Canada, GlobeScan’s purpose is to co-create a sustainable and equitable future. It partners with leading businesses, NGOs, and governmental organizations to deliver insights that guide decision-making, and to build strategies that contribute to a sustainable and equitable world. More than three decades into its mission, GlobeScan now has a global network of experts, as well as...

TWM 230: How Alder & Co. Is Driving the Growth of Climate Tech Companies w/ Bettina Grab

The Worldly Marketer Podcast

Bettina Grab has over 15 years of experience in global B2B tech marketing. She is the President at Alder & Co., a leading marketing agency that works exclusively with cleantech and climate-tech companies. Founded in 2014 and headquartered in Portland, Oregon, Alder & Co.'s mission is to advance the adoption of climate technologies until they become universal. Originally from Germany, Bettina has a background in communication sciences, international relations, and journalism. She began her marketing career in 2004, and worked at some large German IT & media enterprises, before...

More Episodes

Anna N. Schlegel is the VP of Product, International and Globalization at Procore Technologies, a company that provides cloud-based project-management software for the construction industry. Founded in 2003 and headquartered in California, Procore's mission is to connect everyone in construction on a global platform. With nine offices on three continents, the company now employs 2,500 people globally. Hundreds of thousands of users around the world rely on Procore's collaborative, multilingual suite of tools to manage all types of large-scale construction projects more efficiently and more profitably.

In the world of software globalization, Anna almost needs no introduction. I've had the pleasure of featuring her on this podcast twice previously. She is a recognized expert in Global Product Management and Enterprise Globalization Strategy, and she's one of the most well-known personalities in the Localization industry. She has been blazing a trail in Silicon Valley for over 25 years now, with many impressive achievements and accolades earned along the way. Before joining Procore earlier this year, she spent more than a decade driving global growth at NetApp, the Fortune-500 tech company known for hybrid cloud data services and data management. Previous tech companies that benefitted from her expertise include VMWare, VeriSign, Xerox, and Cisco Systems.

Throughout her distinguished career, Anna has always taken the time to give back to her profession, perhaps most notably as an original Co-Founder and past President of Women in Localization, the leading professional organization for women and their allies in the localization industry (cf. episode #035). She is also involved with a number of economic development initiatives with her native region of Catalonia.

Last but not least, Anna is the author of Truly Global: The Theory and Practice of Bringing Your Company to International Markets. She originally published her book in 2016, and just recently launched a revised edition.

In this interview, Anna explains why Procore Technologies has prioritized international growth as its #1 strategic initiative, how Anna is applying her three decades of experience to help the company achieve its global business objectives, and why she feels so passionate about developing stakeholder management and business savvy as part of true leadership in globalization. She also talks about new learnings that she has included in the recently-updated edition of her book, Truly Global, and she shares some valuable advice for today’s ambitious tech CEOs.

Links:

The Worldly Marketer Podcast is a Verbaccino production.

TOPICS