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TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell

The Worldly Marketer Podcast

Release Date: 04/15/2022

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The Worldly Marketer Podcast

John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founder & President of Byte Level Research, an agency that specializes in researching, promoting, and advising on best practices in website globalization. Based in Ashland, Oregon, John has been helping companies improve their global content, websites, and software since 2000. He has worked with many of the world’s biggest multinational...

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TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell show art TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell

The Worldly Marketer Podcast

This week, instead of bringing you a podcast interview, I’d like to share something a bit more personal. I’d like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he’s the reason I’m the person I am today. My father was a nuclear physicist. He was born in 1935 in Lower Silesia, a region that was part of Germany before the Second World War and is now part of Poland. He studied Physics at the university of Erlangen, in Bavaria, which is where he met my mother. As newlyweds, they moved to Karlsruhe, another German university town, so that my father could pursue his...

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This week, instead of bringing you a podcast interview, I’d like to share something a bit more personal. I’d like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he’s the reason I’m the person I am today.

My father was a nuclear physicist. He was born in 1935 in Lower Silesia, a region that was part of Germany before the Second World War and is now part of Poland. He studied Physics at the university of Erlangen, in Bavaria, which is where he met my mother. As newlyweds, they moved to Karlsruhe, another German university town, so that my father could pursue his doctorate. They then relocated to Geneva, where my father worked at the European Organization for Nuclear Research (CERN) for several years.

Eventually, my father accepted a tenure-track position in the department of Physics at the Université de Sherbrooke in Quebec. Leaving behind all their family and friends, my parents immigrated to Canada. My mother was almost eight months pregnant at the time, and I was born about a month after they had settled into their small apartment near the university campus.

My father had a three-decades long career as a science professor in Sherbrooke. He finally retired in 1999, and happily devoted himself to his 100-acre hobby farm. He had bought the property, a ten-minute drive from the university, when I was two years old. It was a perfectly square, partially forested piece of land, with an old “saltbox” style farmhouse, a barn, and a couple of ponds. This was the backdrop of my childhood. To my father, that farm was his very own piece of Paradise, something he could have never afforded if he had stayed in Germany.

He often told me about his own childhood, vividly remembering the years around World War II. At the end of the war, he and his family had had to flee their village and head west to safety, with basically just the clothes on their backs and whatever they could carry on foot. The years right after the war, his formative years, were especially difficult. His family had to start all over in a new town, mourning loved ones lost in the war, rebuilding their lives from scratch, and food was in short supply. I suppose that’s why my father was obsessed with the idea of having his own land and being as food self-sufficient as possible. My mother, whose family had also had to flee westward at the end of the war, was on the same page.

Thinking back now, I realize what a wonderfully idyllic childhood I had, growing up in the beautiful countryside of the Eastern Townships – though I often dreamed of city life, especially as a teenager. We had a huge vegetable garden, fruit trees, berry shrubs, beehives, a small herd of sheep, rabbits, ducks, geese, and more. I was immersed in the natural world, seeing things grow around me, planting things, harvesting things, witnessing the cycle of life, and knowing exactly where most of my food came from.

For my father, the proximity to nature combined with his training as a scientist, also led to environmental activism. In my teens, I remember several citizen-led, pro-environmental initiatives that my father helped launch and organize, which were driven by the prospect of local authorities making potentially disastrous decisions.

All through my youth, I witnessed my father fight stubbornly, unflinchingly for what he believed was right, even when it meant opposing the powers-that-be. He taught me some very important lessons about stepping up when it matters and fighting for the greater good. He shaped the core values that I carry with me as an adult: a belief in science, in justice, in personal integrity, and in social responsibility.

On April 16th, 2002, exactly three years into his retirement, my father died unexpectedly of a massive stroke.

He never got to meet his only grandchild, who was born the year after his death. But I know he would have been so incredibly proud. He also never got to see me launch my own business. But I know he would have been extremely supportive and interested, especially with regards to my new focus on Cleantech. No doubt whatsoever, he would have had a lot to say about the inherent risks of nuclear energy as an alternative to fossil fuels.

I wish he was still with us.

This Saturday, the day before Easter Sunday, marks the 20th anniversary of my father’s passing. On the one hand, I can’t believe it’s already been 20 years. On the other hand, so much has happened in those years – many things that would absolutely amaze and thrill him, and other things that would completely outrage and dismay him. I’m pretty sure that if he were still alive, at the age of 87, he’d be as involved as ever in his local community of environmental activists.

My father was a man of strong principles, deep moral convictions, and a level of personal integrity that seems all too rare these days. He believed in fairness, honesty, and accountability. And he wasn’t afraid to say unpopular things if he felt that truth and justice were at stake.

I’m incredibly proud to be his daughter. In so many ways, his legacy is what drives me now.

So this Easter long weekend, I will celebrate my father’s life, and I will remember all the things that made him a such wonderful dad and a truly great human being.

Whether you’re celebrating Easter, Passover, Ramadan, or Songkran, I hope that you’re able to spend it with family or friends, sharing memories of loved ones who have passed, and cherishing your time together.

Kathrin