Scott Wozniak | CEO of Swoz Consulting | Leadership, Legacy, and Building an Intentional Family
Release Date: 08/19/2026
The Wow Factor
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In honor of the life and legacy of Bob Woodson, we are re-airing this special conversation. Bob, Founder and President of the and , dedicated his life to poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. His decades of service, wisdom, and commitment to helping communities discover their own solutions left a lasting impact on countless lives. Bob Woodson was an influential leader on issues of poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. Woodson was a frequent advisor to local, state and...
info_outlineScott Wozniak is the CEO of Swoz Consulting, a leadership consultant, speaker, author, and former leader at the Chick-fil-A Support Center. For nearly a decade, Scott worked alongside Chick-fil-A's executive team, studying exceptional organizations around the world and turning those insights into improvements in customer experience and operations. Today, he advises leaders and multi-generational families on building strong organizations, creating meaningful legacies, and developing systems that turn their values into action.
Scott joins me today to share how his early friendship with members of the Cathy family eventually led him to Chick-fil-A, what he learned working directly with founder Truett Cathy, and why intentionality matters just as much in families as it does in business. We discuss the value of reading and exposing yourself to better ideas, what successful multi-generational families do differently, why families need a compelling purpose that extends beyond wealth, and how annual gatherings can strengthen relationships across generations. Scott also explains why values are best passed down through consistent rhythms and experiences rather than lectures and how families can intentionally build a legacy that lasts.
"If you get better inputs, you'll naturally end up with better outputs." – Scott Wozniak
"What if we put the same amount of thought, strategy, and effort into our families that we do into our businesses and financial interests?" – Scott Wozniak
"Take the things you value and then turn them into a rhythm." – Scott Wozniak
This Week on The Wow Factor:
- How Scott's friendship with the Cathy family eventually led him to a unique leadership role at Chick-fil-A
- What working directly with Truett Cathy taught Scott about leadership, humility, family, and living out your values
- Why reading, audiobooks, podcasts, and better inputs can dramatically expand the way leaders think and solve problems
- What successful multi-generational families do differently to preserve their values, relationships, and sense of purpose
- Why Scott encourages families to develop a 100-year goal that gives future generations a compelling reason to stay connected
- How intentional family retreats and shared experiences can create stronger relationships and meaningful traditions across generations
- Why turning your family's values into consistent rhythms and practices is more powerful than simply talking about what matters
Scott Wozniak's Words of Wisdom:
Take the things you value and turn them into rhythms. Instead of relying on lectures to pass values to the next generation, create practices and experiences that allow your children and grandchildren to live those values. Over time, those rhythms become patterns that shape your family's identity and carry what matters most into future generations.
Connect with Scott Wozniak:
- Scott Wozniak Website
- Scott Wozniak's Podcast – Play the Long Game
- Swoz Consulting Facebook
- Scott Wozniak’s LinkedIn
Connect With Brad Formsma: