Sales Isn’t Sleazy - If You’re Doing It Right | Lisa McLeod | 636
Release Date: 04/03/2025
Beyond Retirement: Building a Legacy of Generous Leadership | Joe Davis |651
Leveraging Thought Leadership
What if your greatest impact as a leader begins after your "official" career ends? , former Managing Director and Senior Partner at and author of "", joins Peter Winick to share insights from his extraordinary shift from consulting titan to impactful thought leader. Joe reveals how the disruptions of COVID-19 inspired him to write his book—not just as a professional calling card, but to encourage executives to lead with heartfelt generosity and empathy. He emphasizes that legacy leadership isn't measured by revenue alone but by meaningful connections, personal growth, and empowering...
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Why Emotional Intelligence is the Missing Skill in Surgical Leadership | Gina Catalano | 650
Leveraging Thought Leadership
How do you grab the attention of the smartest person in the room and introduce an idea that could fundamentally change their approach to leadership? In this insightful episode of Leveraging Thought Leadership, , President of and author of The Leadership Wake Up Call, joins Bill Sherman to discuss her pioneering work in developing emotional intelligence (EQ) for surgeon leaders—a skill set largely overlooked in traditional medical training. Gina shares how her journey from managing medical device teams in Fortune 500 healthcare organizations led her to recognize a critical gap: Surgeons...
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Why Connection, Not Command, Is the Real Engine of High Performance | Michael Abrashoff | 649
Leveraging Thought Leadership
What if the worst-performing team you’ve ever seen could become the best—without changing a single person? Today, Peter Winick sits down with , former U.S. Navy captain and author of the mega-bestseller "". Michael shares the extraordinary turnaround story of the USS Benfold—once one of the lowest-ranked ships in the fleet—and how he transformed its culture by focusing on something rare in the military: personal connection. He didn’t ask for a new crew. He didn’t get a bigger budget. What he did instead? Interviewed all 310 sailors, created personal index cards with their goals,...
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Ethics at Scale: Navigating AI Risk | Reid Blackman | 648
Leveraging Thought Leadership
What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get —author of , host of a by the same name, and founder of , a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity. Reid shares his unorthodox journey from selling fireworks out of a Honda to advising top executives on responsible AI. He discusses how AI creeps into organizations like a Trojan horse—through HR, marketing, and...
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Empowering Frontline Leaders: Strategies and Tools for Success | Noel Massie | 647
Leveraging Thought Leadership
How do you prepare a first-time leader to succeed when everyone’s watching? In this episode of Leveraging Thought Leadership, Bill speaks with , former and author of the upcoming book " "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for newly promoted frontline leaders, he decided to write the book he wished he'd had earlier in his career. Noel introduces powerful frameworks, including the "4 by...
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Human-Centered Marketing in an Automated World | Ashley Faus | 646
Leveraging Thought Leadership
How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with , author of "", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content...
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Build Influence Before the First Call | Jim Schleckser | 645
Leveraging Thought Leadership
What if your next client already feels like they know you—before you’ve ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with , founder of , a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their...
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Fundraising Beyond Size: Secrets for Scaling Nonprofit Impact| James Misner | 644
Leveraging Thought Leadership
Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it’s their ability to fundraise and scale effectively. , founder of the , joins us today to reveal why bigger doesn’t always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains...
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Leading with Data, Scaling with Purpose | Aaron Marcum | 643
Leveraging Thought Leadership
What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with , visionary behind and bestselling author of , to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a...
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From Local Landmark to Global Platform: The Digital Evolution of the 92nd Street Y | SethPinsky | 642
Leveraging Thought Leadership
Can a 150-year-old New York City institution thrive in the digital age? , CEO of the iconic , joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for...
info_outlineWhat if the secret to extraordinary sales success wasn't pressure—but purpose?
Lisa McLeod believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "Selling with Noble Purpose", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in Harvard Business Review. In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%.
We talk about the surprising results of Lisa’s research into top-performing sales teams. Spoiler alert: the best sellers aren’t ruthless closers—they’re purpose-driven professionals who genuinely care about making a difference. Lisa shares how she fused two sides of her life—sales and soul—to build a thriving thought leadership business that helps global brands like Hilton and ThyssenKrupp transform their culture from the inside out.
Lisa also opens up about the business side of thought leadership. She discusses the challenges of scaling ideas across massive organizations and why turning insight into action requires more than just great content—it requires packaging, structure, and a path for others to teach it.
If you're a thought leader wrestling with how to turn your big ideas into business results—or if you’re trying to bring more meaning into your work—this conversation is for you.
Three Key Takeaways:
• Purpose-driven sales outperform — Salespeople who focus on improving customers' lives consistently outperform their peers, proving that noble purpose is a strategic advantage, not just a feel-good concept.
• Sales has an image problem — The profession is too often defined by its worst examples, but true sales success comes from empathy, trust, and a desire to serve—especially in B2B environments.
• Thought leaders must sell their ideas — To create impact, you must connect your insights to the client’s pain points and speak their language; selling isn’t about being pushy, it’s about being relevant and solving real problems.
If today’s conversation on purpose-driven sales sparked something for you, you won’t want to miss our episode with Mike Latch and Gregg Murphy, Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth. While Lisa McLeod explores the human side of sales—leading with empathy and purpose—Mike and Gregg dive into how organizations can scale that impact without losing what makes it effective. Together, these episodes paint a powerful picture of what modern sales success looks like: purpose at the core, with systems that support it at scale.
Listen next and discover how to align purpose with process to drive real, lasting growth.