Leading with Data, Scaling with Purpose | Aaron Marcum | 643
Release Date: 05/04/2025
Leading with Data, Scaling with Purpose | Aaron Marcum | 643
Leveraging Thought Leadership
What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with , visionary behind and bestselling author of , to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a...
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From Local Landmark to Global Platform: The Digital Evolution of the 92nd Street Y | SethPinsky | 642
Leveraging Thought Leadership
Can a 150-year-old New York City institution thrive in the digital age? , CEO of the iconic , joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for...
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Accidental Thought Leadership: When a Minor Point Becomes a Major Movement | Ellen Joan Ford | 641
Leveraging Thought Leadership
What happens when leadership, military service, and motherhood collide with a mission for change? didn’t set out to become a thought leader—she became one by accident, driven by action. A former army officer, academic, and founder of Belonging, Autonomy and Purpose Leadership, Ellen first spoke about the challenges of working parents as a small part of a leadership talk. But that minor moment struck a nerve—and sparked a tidal wave. Strangers reached out. Stories poured in. And suddenly, Ellen was leading a movement. That movement became , a principles-based approach to workplace...
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Crafting Books that Grow Your Brand and Business | Cathy Fyock | 640
Leveraging Thought Leadership
What’s the real reason you want to write a book? If your answer doesn’t connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with , a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create opportunity,...
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Turning Industry Disruption into Thought Leadership Success | Kerim Kfuri | 639
Leveraging Thought Leadership
When the world stopped getting its stuff, why did supply chain suddenly matter? In this episode, Peter Winick speaks with , global entrepreneur, author of "," and CEO of . Kerim reveals why he stepped into thought leadership—especially when his industry became the center of public attention overnight. Kerim discusses how the COVID-19 pandemic exposed significant gaps and misunderstandings about supply chain processes. He shares insights into why investing in thought leadership provided not just visibility but also credibility, distinguishing his company from competitors who focused solely on...
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Breaking Through the Noise: Targeted Thought Leadership That Drives Results | Paige Velasquez Budde | 638
Leveraging Thought Leadership
Are you spending your resources wisely to amplify your thought leadership—or just making noise? In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by , CEO at , one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands. Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B...
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How Reluctant Thought Leaders Can Amplify Their Impact | Christina Wedgwood | 637
Leveraging Thought Leadership
Does thought leadership belong only to bold personalities and charismatic speakers? doesn't think so. In her book, ", Christina explores how deep thinkers, perfectionists, and even those uneasy about taking center stage can still powerfully shape ideas and conversations. In this conversation, Christina explains that thought leadership isn't about how loudly you speak—it's about clarity, simplicity, and authenticity. She argues that true impact comes from quiet, deliberate thinkers whose insights might otherwise go unnoticed. Christina reveals why "better" does not mean "louder,"...
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Sales Isn’t Sleazy - If You’re Doing It Right | Lisa McLeod | 636
Leveraging Thought Leadership
What if the secret to extraordinary sales success wasn't pressure—but purpose? believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in . In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%. We talk about the surprising results...
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Transforming Discomfort into Influence | Sean Barnes | 635
Leveraging Thought Leadership
Can an introvert become an influential thought leader? Today, Bill Sherman speaks with , , and host of . Sean didn't start out comfortable on stage. In fact, his first speaking experience—presenting technical details to executives—was uncomfortable enough to make many quit. Instead, it sparked his determination to transform discomfort into impactful communication. Sean shares his journey from tech executive to thought leadership advocate, highlighting how he incrementally built confidence through intentional practice and feedback. He emphasizes the power of storytelling to make complex...
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Unlocking Careers Without College | Lawrese Brown | 634
Leveraging Thought Leadership
Is college really the only path to career success? In this compelling episode of Leveraging Thought Leadership, host Bill Sherman speaks with , author of "". Lawrese passionately challenges outdated ideas about success, advocating alternative pathways like apprenticeships, boot camps, and vocational training. Originally, Lawrese targeted her message to parents, aiming to reshape perceptions about college as the only route to financial stability. However, she discovered parents often held strong, traditional beliefs about higher education. Shifting her focus directly to students opened...
info_outlineWhat if your greatest business challenge could become your launchpad into thought leadership?
Today, Bill Sherman sits down with Aaron Marcum, visionary behind Breakaway 365 and bestselling author of EntreThrive, to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a Master’s in Applied Positive Psychology under the guidance of Dr. Martin Seligman.
Aaron breaks down how storytelling with data shifted his role from CEO to an in-demand industry voice, fueling brand growth, product evolution, and ultimately, a lucrative exit. But he didn’t stop there. With EntreThrive, he’s now equipping entrepreneurs to beat burnout, overcome inertia, and find lasting fulfillment. Whether he's on stage, coaching leaders, or writing his next big idea, Aaron exemplifies how thought leadership evolves with intention and legacy in mind.
He doesn’t just teach frameworks—he lives them. And his mission? To empower other coaches and entrepreneurs to do the same, with impact that extends beyond business and into family, travel, and values.
Three Key Takeaways:
• Thought Leadership Can Be Accidental—But It Shouldn’t Stay That Way: Aaron began as a consumer of thought leadership, applying insights from Brian Tracy and Michael Gerber to his business. Over time, he evolved into a recognized voice in the home care industry by solving real problems with data, eventually becoming an intentional and strategic thought leader.
• Data + Storytelling = Impact: His ability to interpret data and turn it into actionable insights transformed his brand visibility, customer engagement, and exit valuation. By controlling the narrative through thought leadership, he elevated his company’s reputation and market value.
• Purpose Drives the Next Chapter: After exiting two companies, Aaron continues to lead with purpose—not for profit, but for impact. Through EntreThrive and Breakaway 365, he’s focused on coaching entrepreneurs to overcome burnout and thrive, combining positive psychology, personal experience, and a calling to serve others.
If you're exploring how thought leadership can evolve from personal insight to organizational strategy, this episode offers complementary perspectives. In Discovering Thought Leadership, Mark Smith shares his journey from HR research to establishing a formal thought leadership role at SHRM, navigating internal structures to align research with actionable business goals.