Breaking Through the Noise: Targeted Thought Leadership That Drives Results | Paige Velasquez Budde | 638
Release Date: 04/10/2025
Beyond Retirement: Building a Legacy of Generous Leadership | Joe Davis |651
Leveraging Thought Leadership
What if your greatest impact as a leader begins after your "official" career ends? , former Managing Director and Senior Partner at and author of "", joins Peter Winick to share insights from his extraordinary shift from consulting titan to impactful thought leader. Joe reveals how the disruptions of COVID-19 inspired him to write his book—not just as a professional calling card, but to encourage executives to lead with heartfelt generosity and empathy. He emphasizes that legacy leadership isn't measured by revenue alone but by meaningful connections, personal growth, and empowering...
info_outline
Why Emotional Intelligence is the Missing Skill in Surgical Leadership | Gina Catalano | 650
Leveraging Thought Leadership
How do you grab the attention of the smartest person in the room and introduce an idea that could fundamentally change their approach to leadership? In this insightful episode of Leveraging Thought Leadership, , President of and author of The Leadership Wake Up Call, joins Bill Sherman to discuss her pioneering work in developing emotional intelligence (EQ) for surgeon leaders—a skill set largely overlooked in traditional medical training. Gina shares how her journey from managing medical device teams in Fortune 500 healthcare organizations led her to recognize a critical gap: Surgeons...
info_outline
Why Connection, Not Command, Is the Real Engine of High Performance | Michael Abrashoff | 649
Leveraging Thought Leadership
What if the worst-performing team you’ve ever seen could become the best—without changing a single person? Today, Peter Winick sits down with , former U.S. Navy captain and author of the mega-bestseller "". Michael shares the extraordinary turnaround story of the USS Benfold—once one of the lowest-ranked ships in the fleet—and how he transformed its culture by focusing on something rare in the military: personal connection. He didn’t ask for a new crew. He didn’t get a bigger budget. What he did instead? Interviewed all 310 sailors, created personal index cards with their goals,...
info_outline
Ethics at Scale: Navigating AI Risk | Reid Blackman | 648
Leveraging Thought Leadership
What happens when a philosopher, a pyrotechnics entrepreneur, and a tech ethicist walk into a boardroom? You get —author of , host of a by the same name, and founder of , a consultancy helping Fortune 500 companies navigate the ethical risks of AI. In this episode of Leveraging Thought Leadership, we explore the collision of ethics, emerging tech, and organizational complexity. Reid shares his unorthodox journey from selling fireworks out of a Honda to advising top executives on responsible AI. He discusses how AI creeps into organizations like a Trojan horse—through HR, marketing, and...
info_outline
Empowering Frontline Leaders: Strategies and Tools for Success | Noel Massie | 647
Leveraging Thought Leadership
How do you prepare a first-time leader to succeed when everyone’s watching? In this episode of Leveraging Thought Leadership, Bill speaks with , former and author of the upcoming book " "(June 2025). Noel spent his distinguished career at UPS mentoring new leaders and guiding them through the challenging transition from individual contributor to manager. Recognizing a critical gap in available resources specifically designed for newly promoted frontline leaders, he decided to write the book he wished he'd had earlier in his career. Noel introduces powerful frameworks, including the "4 by...
info_outline
Human-Centered Marketing in an Automated World | Ashley Faus | 646
Leveraging Thought Leadership
How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with , author of "", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content...
info_outline
Build Influence Before the First Call | Jim Schleckser | 645
Leveraging Thought Leadership
What if your next client already feels like they know you—before you’ve ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with , founder of , a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their...
info_outline
Fundraising Beyond Size: Secrets for Scaling Nonprofit Impact| James Misner | 644
Leveraging Thought Leadership
Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it’s their ability to fundraise and scale effectively. , founder of the , joins us today to reveal why bigger doesn’t always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains...
info_outline
Leading with Data, Scaling with Purpose | Aaron Marcum | 643
Leveraging Thought Leadership
What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with , visionary behind and bestselling author of , to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a...
info_outline
From Local Landmark to Global Platform: The Digital Evolution of the 92nd Street Y | SethPinsky | 642
Leveraging Thought Leadership
Can a 150-year-old New York City institution thrive in the digital age? , CEO of the iconic , joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for...
info_outlineAre you spending your resources wisely to amplify your thought leadership—or just making noise?
In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by Paige Velasquez Budde, CEO at Zilker Media, one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands.
Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments. As the best-selling author of "Strategic Business Influencer: Building a Brand with a Small Budget" she emphasizes the importance of starting early—well before your next book or major event—to consistently showcase your expertise and build trust at scale.
We dive into actionable strategies like narrowing your social media presence to the most impactful platform and harnessing the true value of PR through intentional, targeted micro-media placements. Plus, Peter and Paige unpack why vanity metrics won't help your business, and why an interview on the right niche podcast can sometimes be worth far more than a big-name media hit.
Tune in to learn how to strategically build thought leadership that grows your revenue, enhances your credibility, and sustainably supports your long-term business objectives.
Three Key Takeaways:
• Start Early, Not Later: Building effective thought leadership isn’t about a one-time launch event; it's a consistent, ongoing practice. Start cultivating your brand now—well ahead of your next big milestone—to build trust, visibility, and credibility at scale.
• Micro-Media Outperforms Vanity Metrics: Don’t chase big audiences for the sake of numbers. A targeted podcast or niche publication with the right listeners can deliver far greater business impact than generic exposure.
• Your Personal Brand Matters Most: Clients Google people, not logos. Invest in clearly showcasing your personal expertise online to accelerate trust, strengthen relationships, and differentiate yourself from competitors.
Looking to enhance your personal brand and build authentic relationships in the digital space? Our conversation with Paige Velasquez Budde emphasized the power of strategic PR and personal branding. To further explore building high-profile relationships through authenticity and trust, listen to our episode with Clemence Sop—Cultivating High-Profile Relationships in a Digital World. Together, these episodes offer valuable insights into creating a strong personal brand and fostering meaningful connections.
Ready to implement these strategies? Contact Thought Leadership Leverage today to develop a personalized plan that amplifies your impact and accelerates your success.