315. Farm Marketing & Self-Sufficiency: Marjory Wildcraft's Digital Strategy
Release Date: 01/07/2025
341. From Chef to Community Farmer: Julie Warpinski of Rosewood Farm
The Thriving Farmer Podcast
What does it take to turn six acres into a destination for food, flowers, and connection? On this episode of the Thriving Farmer Podcast, Michael talks with Julie Warpinski, founder of Rosewood Farm in Sugar Grove, Illinois. Drawing on her background as a chef, Julie has transformed six acres into a vibrant destination for seasonal produce, fresh flowers, and memorable events. From CSA programs and farm camps to weddings and cooking classes, Rosewood blends the beauty of farm life with the joy of gathering. In this episode, you’ll hear: From Kitchen to Field – How Julie’s culinary...
info_outline
340. Preserving Heritage Through Olives: Karmel Abufarha on Canaan Palestine
The Thriving Farmer Podcast
How can farming protect culture and sustain communities in the midst of conflict? Today on the Thriving Farmer Podcast, Michael is joined by Karmel Abufarha, Marketing Manager of Canaan Palestine. Since 2013, Karmel has worked alongside his father and Palestinian smallholder farmers to create a route-to-market for ancient olive groves and traditional crops. What started as a local effort to safeguard livelihoods has grown into a global movement, connecting Palestinian farmers with consumers who value sustainability, social responsibility, and regenerative practices. Tune in to hear how Karmel...
info_outline
339. The Beekeeper’s Apothecary: Kaylee Richardson on Herbs, Homesteading & Honey Bees
The Thriving Farmer Podcast
What happens when we slow down, listen to nature, and “learn something old”? On this episode of the Thriving Farmer Podcast, Michael is joined by Kaylee Richardson, Virginia-based herbalist, beekeeper, and author of The Beekeeper’s Apothecary. With roots in Appalachia and a heart for old-world wisdom, Kaylee shares her journey from the medical field to full-time homesteading. Tune in to learn how she integrates herbalism and beekeeping to build a thriving, intentional lifestyle—and how you can begin to “learn something old” each day. In this episode, you’ll hear: Getting...
info_outline
338. Behind the Scenes with Michael Kilpatrick: A Conversation with Rodger Wasson
The Thriving Farmer Podcast
What happens when the interviewer becomes the guest? This week on the Thriving Farmer Podcast, the mic flips as Rodger Wasson, longtime advocate for farmers and host of the Farm to Table Talk Podcast, interviews our own Michael Kilpatrick. From behind-the-scenes systems to current hurdles, Rodger dives deep into the day-to-day of Michael’s farm, business, and mindset as a leader in the regenerative agriculture space. Tune in for a rare peek into what’s working (and what’s not) at the Farm on Central farm and store — and why Michael remains committed to helping small farms succeed....
info_outline
337. Farm4Profit on Profitable Farming and Smart Stewardship
The Thriving Farmer Podcast
What happens when two forward-thinking Iowa farmers team up to help others grow better businesses? This week on the Thriving Farmer Podcast, Michael is joined by Tanner Winterhof and Corey Hillebo, hosts of the Farm4Profit Podcast. With backgrounds in finance, crop and livestock production, and agribusiness leadership, Tanner and Corey are on a mission to help farmers treat their operations like profitable, resilient businesses. Through the Farm4Profit platform, they share tools, technology, and mindset shifts to help farms succeed in today’s complex ag economy. Tune in to hear how they...
info_outline
336. Generations of Organic Stewardship: John Bell on Elmwood Stock Farm’s Legacy
The Thriving Farmer Podcast
What does it look like to steward a diversified organic farm across six generations? On this episode of the Thriving Farmer Podcast, Michael is joined by John Bell, managing owner of Elmwood Stock Farm in Georgetown, Kentucky. John and his wife Melissa are raising the farm’s seventh generation while managing over 400 acres of USDA Certified Organic vegetables, poultry, pork, and grass-fed beef. Since becoming certified organic in 2000, Elmwood Stock Farm has focused on sustainable rotations of crops and livestock to build soil health, reduce off-farm inputs, and nourish their community with...
info_outline
335. From Sheep to Soil: Zeb Horrell’s Vision for Regenerative New Zealand
The Thriving Farmer Podcast
What does it look like to transform land, community, and food systems—all at once? This week on the Thriving Farmer Podcast, Michael is joined by Zeb Horrell, Chief Regenerative Officer at Mangaroa Farms in Whitemans Valley, New Zealand. Zeb is a third-generation farmer turned regenerative land steward, working to reimagine what farming can be through bioregional resilience, collaborative land models, and deep ecological awareness. At Mangaroa Farms—a community food hub and living laboratory—they’re transitioning former dairy and pine operations into regenerative agriculture and native...
info_outline
334. Securing the Homestead: Tim Eng on Safety, Resilience, and Community
The Thriving Farmer Podcast
What role does security play in building a thriving homestead? Today on the Thriving Farmer Podcast, Michael is joined by Tim Eng, a West Point graduate, Army veteran, and real estate expert who now helps families transition into resilient, self-sufficient homesteads. After years in one of the most competitive real estate markets in the U.S., Tim and his family made the leap to homesteading in Tennessee. With a background in military engineering and a passion for regenerative living, Tim now teaches homesteaders how to build security into their land, homes, and communities—from the ground...
info_outline
333. Teaching Self-Sufficiency: Kody Hanner on Homesteading and Hands-On Education
The Thriving Farmer Podcast
How can homesteaders empower the next generation through practical, real-world learning? Today on the Thriving Farmer Podcast, Michael is joined by Kody Hanner, a homesteader, author, and educator based in North Idaho. As the founder of The Homestead Education, Kody helps families integrate homesteading and self-sufficiency into their homeschooling journey. What began as a personal health journey turned into a life-changing homestead and a mission to equip children with the tools they need to thrive outside the traditional classroom. Tune in to hear how Kody’s family healed, homesteaded, and...
info_outline
332. Building the Fair Trade Movement: Paul Rice on Ethical Farming & Global Impact
The Thriving Farmer Podcast
How can global trade empower farmers and create a more just food system? Today on the Thriving Farmer Podcast, Michael is joined by Paul Rice, Founder and CEO of Fair Trade USA. After spending more than a decade working with coffee farmers in Nicaragua, Paul returned to the U.S. to launch the Fair Trade Certified™ label—transforming the way we think about sourcing coffee, cocoa, produce, apparel, and more. Since 1998, Paul has partnered with over 1,400 companies, from Whole Foods to Patagonia, helping channel billions of dollars into the hands of farmers and workers worldwide. In this...
info_outline
What does it take to inspire a movement toward homegrown food while mastering digital marketing?
In this episode, Michael chats with Marjory Wildcraft, founder of The Grow Network. Marjory shares her journey from engineering to homesteading, driven by the need for local food production. She discusses the power of backyard food production for financial and nutritional independence, along with key marketing strategies for reaching your audience, understanding customer psychology, and expanding your reach.
Whether you're a seasoned farmer or new to gardening, Marjory’s insights are a must-listen!
Episode Highlights:
- Backyard Food Production: Why is growing food at home important for self-sufficiency? [9:02]
- Digital Marketing for Farmers: How can farmers effectively use online marketing to reach their audience? [14:10]
- Understanding Customer Psychology: How does Marjory use customer psychology to improve her marketing? [24:59]
- Effective Marketing Strategies: What tips does Marjory have for farmers looking to build a digital presence? [34:05]
- Simplifying Food Production: What advice does Marjory have for beginners growing their own food? [49:15]
- Building Trust with Your Audience: Why is trust crucial in marketing and growing a food business? [32:36]
Here is the link for the website Marjory and Michael discuss during the episode:
http://www.backyardfoodsystem.com/
Don’t miss this inspiring conversation with Marjory Wildcraft as she shares her mission to make homegrown food accessible to everyone and how you can be part of the movement.
About the Guest:
Marjory Wildcraft is the founder of The Grow Network and a global advocate for homegrown food. She’s been featured by National Geographic and has inspired hundreds of thousands to embrace self-sufficiency. Marjory’s work has won Reuter’s Food Sustainability Media Award and she is the author of the best-selling book The Grow System: The Essential Guide to Modern Self-Sufficient Living. Through her platform, Marjory teaches people how to grow their own food, make medicine, and live off the land.
Connect with Marjory:
- Website: The Grow Network
- Instagram: Follow MarjoryWildcraft
- Facebook: Like The Grow Network
The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts!
Want to boost revenue and attract new customers? Partner with Harvest Hosts, a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit Harvest Hosts today.