The Thriving Farmer Podcast
If you’re looking to build a profitable farm that works, The Thriving Farmer Podcast is for you. Learn the latest tricks and strategies from successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a truly profitable, sustainable farm. In the interviews, we focus on building farms that last, setting up your systems, knowing your customers, building your team, and treading that ever-challenging work/family/life balance.
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335. From Sheep to Soil: Zeb Horrell’s Vision for Regenerative New Zealand
06/03/2025
335. From Sheep to Soil: Zeb Horrell’s Vision for Regenerative New Zealand
What does it look like to transform land, community, and food systems—all at once? This week on the Thriving Farmer Podcast, Michael is joined by Zeb Horrell, Chief Regenerative Officer at Mangaroa Farms in Whitemans Valley, New Zealand. Zeb is a third-generation farmer turned regenerative land steward, working to reimagine what farming can be through bioregional resilience, collaborative land models, and deep ecological awareness. At Mangaroa Farms—a community food hub and living laboratory—they’re transitioning former dairy and pine operations into regenerative agriculture and native forest systems. Tune in to hear how Zeb is integrating education, community events, and hands-on ecological practices to build a thriving, resilient future from the ground up. In This Episode, You’ll Hear: Early background – What Zeb was doing before joining Mangaroa Farms [3:22] Farm enterprises – The mix of operations they manage, from animals to vegetables [4:46] Leadership role – What Zeb’s work as Chief Regenerative Officer involves [8:23] Market garden crops – What they grow and how long their season lasts [14:00] Volunteer programs – How they’re engaging the community in hands-on learning [18:18] Events & outreach – The kinds of educational events they host on the farm [23:15] Spreading the word – How Mangaroa Farms gets the word out about their programs [27:01] Animal processing – How they manage ethical and localized animal processing [31:02] Favorite farm tool – The tool Zeb can’t live without on the farm [36:40] Don’t miss this episode if you’re interested in how regenerative farming can strengthen communities, heal ecosystems, and reconnect people with the land—no matter where in the world you farm. About the Guest: Zebulon Horrell is a regenerative land steward and community weaver based in Southland, New Zealand. After transitioning his family’s 1,000-acre sheep farm to more ecological practices, he founded the Future Whenua Collective to support land-based solutions through education, collaboration, and events. Today, Zeb works as the Chief Regenerative Officer at Mangaroa Farms, a resilient community food hub and educational center that integrates market gardening, native forest regeneration, and regenerative grazing practices. His mission is to foster bioregional resilience and ecological awareness for future generations. Connect with Mangaroa Farms: 🌐 Website: 📸 Instagram: 👍🏼 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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334. Securing the Homestead: Tim Eng on Safety, Resilience, and Community
05/27/2025
334. Securing the Homestead: Tim Eng on Safety, Resilience, and Community
What role does security play in building a thriving homestead? Today on the Thriving Farmer Podcast, Michael is joined by Tim Eng, a West Point graduate, Army veteran, and real estate expert who now helps families transition into resilient, self-sufficient homesteads. After years in one of the most competitive real estate markets in the U.S., Tim and his family made the leap to homesteading in Tennessee. With a background in military engineering and a passion for regenerative living, Tim now teaches homesteaders how to build security into their land, homes, and communities—from the ground up. Tune in to hear how Tim combines military strategy and permaculture to help others protect what matters most. In This Episode, You’ll Hear: Why security matters: Why should every homesteader take security into account? Axis Control: What it means and how it applies to protecting your land [12:05] Preparedness Planning: What emergency preparedness really looks like for homesteaders [19:23] Smart Land Buying: What to consider when purchasing a homestead property [22:22] Lessons from Experience: Tim’s personal examples and the mindset shift behind homestead security [27:25] Don’t miss this episode if you’re building a homestead and want to ensure your property, family, and food systems are secure and resilient. About the Guest: Tim Eng is a West Point graduate and former Army combat engineer who served in Iraq before becoming a top real estate agent in the San Francisco Bay Area. After relocating to Tennessee with his wife and children, Tim answered the "Call to Farms" and now lives a regenerative homesteading lifestyle. Through his platform The Homesteading Agent, he combines military expertise, real estate insight, and a passion for preparedness to help others find and secure land for resilient living. Connect with Tim Eng: 🌐 Website: 📸 Instragram: 👍 Facebook: 🎧 Podcast: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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333. Teaching Self-Sufficiency: Kody Hanner on Homesteading and Hands-On Education
05/20/2025
333. Teaching Self-Sufficiency: Kody Hanner on Homesteading and Hands-On Education
How can homesteaders empower the next generation through practical, real-world learning? Today on the Thriving Farmer Podcast, Michael is joined by Kody Hanner, a homesteader, author, and educator based in North Idaho. As the founder of The Homestead Education, Kody helps families integrate homesteading and self-sufficiency into their homeschooling journey. What began as a personal health journey turned into a life-changing homestead and a mission to equip children with the tools they need to thrive outside the traditional classroom. Tune in to hear how Kody’s family healed, homesteaded, and built a thriving educational business to help others do the same. In This Episode, You’ll Hear: Health Journey: What led Kody to rethink her family’s lifestyle and food choices? [1:41] Healing at Home: How the Hanners reversed a terminal diagnosis with food and farming [3:47] Moving Without a Map: What gave Kody the courage to leap into homesteading with no clear plan? [13:33] Hands-On Learning: How Kody’s curriculum brings homestead science into kids’ daily lives [24:28] Raising Show Pigs: What goes into producing high-quality, pasture-raised pork? [27:55] Health Differences: How do naturally raised pigs compare to conventional ones? [33:38] Finding Her Audience: When did Kody realize her work could reach beyond her farm? [37:53] Homestead Topics: What does Kody cover on The Homestead Education Podcast? [45:35] Kid Engagement: How does she keep her kids involved and excited about homesteading? [56:26] Don’t miss this episode if you’re passionate about teaching kids where food comes from, living with purpose, and making homesteading part of your family’s education. About Kody Hanner: Kody Hanner is a homesteader, proud homeschool mom, and the creator of The Homestead Education; a company that provides educational resources that aim to teach children self-sufficiency through hands-on learning. The Hanner Family runs a direct-to-consumer pork operation in North Idaho and enjoys educating across the country. Connect with Kody Hanner: 🌐 Website: 📸 Instagram: 👍🏼 Facebook: 📺 YouTube: 🎧 Podcast: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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332. Building the Fair Trade Movement: Paul Rice on Ethical Farming & Global Impact
05/13/2025
332. Building the Fair Trade Movement: Paul Rice on Ethical Farming & Global Impact
How can global trade empower farmers and create a more just food system? Today on the Thriving Farmer Podcast, Michael is joined by Paul Rice, Founder and CEO of Fair Trade USA. After spending more than a decade working with coffee farmers in Nicaragua, Paul returned to the U.S. to launch the Fair Trade Certified™ label—transforming the way we think about sourcing coffee, cocoa, produce, apparel, and more. Since 1998, Paul has partnered with over 1,400 companies, from Whole Foods to Patagonia, helping channel billions of dollars into the hands of farmers and workers worldwide. In this episode, he shares the early days of the movement, what’s changed for farmers globally, and how transparency, sustainability, and equity are shaping the future of food and farming. Tune in to hear how Paul’s on-the-ground experience shaped a global movement, why Fair Trade still matters today, and what’s next for ethical sourcing and sustainable farming. In This Episode, You’ll Hear: Origins Abroad: What took Paul to Nicaragua, and what he learned from over a decade working with farmers [1:45] Coffee Cycles: What the farming year looks like for a typical smallholder coffee farmer [3:54] Market Shifts: How relationships between farmers and buyers are evolving [13:20] Starting Fair Trade USA: The leap from on-the-ground work to building a movement [18:16] Funding Ethics: How Fair Trade USA sustains its mission and growth [21:09] Defining Child Labor: The complexities of global labor standards [28:18] The Book: Why Paul decided to document his journey and lessons learned [41:16] Tariffs & Trade: Paul’s take on how policy affects global food systems [45:17] In the Garden: Paul’s favorite veggie to grow at home [48:31] Don’t miss this episode if you’re passionate about fair trade, ethical sourcing, and how food systems can create real change in the world. About the Guest: Paul Rice is the founder and CEO of Fair Trade USA, the leading certifier of Fair Trade products in North America. After working with smallholder farmers in Nicaragua for over a decade, Paul returned to the U.S. and launched the Fair Trade Certified™ label in 1998. Under his leadership, the organization has generated more than $1.2 billion in financial impact for over 1 million farmers and workers across 70 countries. A globally recognized social entrepreneur, Paul has been honored by Fast Company, the Skoll Foundation, and the World Economic Forum for his visionary leadership in sustainable business and ethical trade. Today, he continues to push for greater transparency, justice, and opportunity across global food and apparel supply chains. Connect with Paul Rice and Fair Trade USA: 🌍 Website: 📘 Book: 📸 Instagram: 👍 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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331. Soil, Stewardship & Safe Food: Kyle Becker on Growing Becker Farms
04/30/2025
331. Soil, Stewardship & Safe Food: Kyle Becker on Growing Becker Farms
What does it take to build a thriving farm business while raising a family and stewarding the land for the next generation? Today on the Thriving Farmer Podcast, Michael is joined by Kyle Becker, owner of Becker Farms in Moorland, Indiana. Since 2007, Kyle and his wife, Emily, have grown their farm from a small freezer beef operation into a diversified livestock farm offering beef, pork, chicken, turkey, eggs, and local milk. In addition to running the farm, Kyle works as a food animal veterinarian, serving dairy and beef farms across Indiana and Ohio. With a deep focus on soil health, responsible stewardship, and producing nutrient-dense food, the Beckers are committed to providing safe, high-quality products to their community. Tune in to hear how Kyle balances farming, veterinary work, and family life — and why soil health is at the root of it all. In This Episode, You’ll Hear: Farm beginnings: Kyle shares the story behind Becker Farms and their mission to raise safe, healthy meats [1:32] Land and livestock: How they manage their acreage and raise multiple animal proteins [11:50] USDA challenges: Kyle’s perspective on the regulatory hurdles farmers face [18:53] Indiana regulations: The specific rules that impact their farm operations [27:52] Bird flu impacts: How Becker Farms navigated the challenges of avian influenza outbreaks [28:38] Turkey production: What raising and marketing turkeys looks like on their farm [36:34] Marketing strategies: How Becker Farms connects with customers through farmers markets and online sales [39:56] Words of wisdom: Kyle’s advice for beginning farmers and lessons learned along the way [49:53] Don’t miss this episode if you’re curious about building a diversified livestock operation and creating a meaningful connection with your community through high-quality, local food! Connect with Becker Farms: 🌍 Website: 📸 Instagram: 📖 Facebook: About the Guest: Kyle Becker is the owner of Becker Farms in northeast Henry County, Indiana, where he and his wife, Emily, raise beef, pork, poultry, and eggs with a focus on soil health and environmental stewardship. Raised on a livestock and grain farm in Wayne County, Kyle developed a love for farming early on and pursued his passion through a B.S. in Animal Science and a Doctor of Veterinary Medicine (DVM) degree from Purdue University. Alongside farming, Kyle serves as a food animal veterinarian for Heritage Vet Partners, working with dairy and beef farms across Indiana and Ohio. Since founding Becker Farms in 2007, Kyle and Emily have expanded their offerings and built a loyal customer base at farmers markets and through local delivery. Their mission is simple but powerful: to grow nutrient-dense, responsibly raised food while improving the land for future generations. The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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330. Pesticide-Free and Purpose-Filled: Taylor Bemis on Running Tumbleweed Farm
04/22/2025
330. Pesticide-Free and Purpose-Filled: Taylor Bemis on Running Tumbleweed Farm
What does it look like to farm beyond organic on a small scale with big impact? On this episode, Michael is joined by Taylor Bemis, co-owner of Tumbleweed Farm in Oregon’s Hood River Valley. Since 2012, Taylor and his wife, cookbook author Andrea Bemis, have been growing vibrant, pesticide-free produce on just over two acres. Together, they run a 160-member CSA and sell at the Hood River Farmers Market. With a strong focus on educating their community about the nutritional power of fresh, local food, Taylor and Andrea go beyond organic standards—often labeling their vegetables with the health benefits right in the box. Tune in to hear how they built their farm from scratch, how Taylor approaches efficiency, and what keeps their CSA community coming back year after year. Episode Highlights: Tumbleweed’s Story: How Taylor got started farming in the Pacific Northwest [1:42] Nutritional Value: Why Taylor highlights the health benefits of each veggie in the CSA [9:40] What Grows Best: The seasonal vegetables that anchor Tumbleweed’s offerings [12:23] Labor and Logistics: How they staff the farm and balance the busy seasons [17:14] Climate Challenges: What it’s like to grow in the unique Hood River Valley [28:18] CSA and Market Strategy: How Taylor manages customer experience and consistency [36:17] Small Farm Systems: What has helped Tumbleweed Farm become more efficient over time [41:23] Don’t miss this episode if you’ve ever wondered how to run a thriving small farm while educating your community about the true value of healthy, local food. About the Guest: Taylor Bemis is the co-owner of Tumbleweed Farm in Mount Hood, Oregon, where he’s been growing nutrient-dense, pesticide-free vegetables since 2012. Originally from Concord, Massachusetts, Taylor farms alongside his wife, Andrea Bemis, a cookbook author and passionate advocate for real food. Together, they’ve built a highly engaged CSA program and market presence that not only feeds their community but also educates customers on the health benefits of eating locally and seasonally. Their focus on transparency, soil health, and simplicity in farming continues to inspire a loyal following—and a healthier food system. 📲 Connect with Tumbleweed Farm: 🌍 Website: 📸 Instagram: 📖 Andrea's Recipes & Cookbooks: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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329. Collaboration Over Competition: How Two Farmers Built Urban Roots Collective
04/15/2025
329. Collaboration Over Competition: How Two Farmers Built Urban Roots Collective
What happens when two first-generation farmers decide to team up instead of compete? Today on the Thriving Farmer Podcast, Michael is joined by Jody Prosser and Mady Hastings, co-owners of Urban Roots Collective in Simpsonville, South Carolina. These first-generation female farmers each started out with their own small farms and no prior ag experience—but when they met, they quickly realized they could grow more and serve more together. Now operating as a team, they’re cultivating vegetables, flowers, and animals on regenerative principles and selling through a unique farmstand model that’s as much about community as it is about food. Tune in to hear how they built Urban Roots from the ground up, the lessons they’ve learned in soil health, collaboration, and customer engagement, and what’s next for this dynamic duo. Episode Highlights: The Origin Story: How did Mady and Jody move from running competing farms to joining forces? [1:45] Soil Strategies: How they approach soil fertility and composting in a tough growing region [9:00] Animals on the Farm: The breeds they raise and how they find niche markets for their products [14:21] Floral Focus: How flowers play into their farm’s identity and offerings [17:11] Selling Plants: What they’ve learned about marketing and moving plant starts [26:16] Sales Strategy: Their approach to encouraging customer loyalty and repeat visits [31:52] The Trading Post: How this farmstand supports both their business and local makers [36:58] Future Goals: What they’re dreaming up next for Urban Roots Collective [38:50] Don't miss Mady and Jody’s inspiring story of how teamwork, tenacity, and a shared vision transformed two solo farms into a thriving collaborative rooted in regenerative practices and deep community connection. About the Guests: Urban Roots Collective is a regenerative farm offering top notch, "beyond organic" flowers, produce, heritage meats, eggs and more. Jody and Mady are competitors turned business partners after a friendship blossomed through shared interests and their "same person, different font" energy. Once their separate businesses collided, Urban Roots Collective was born; expanding their reach, impact, and mission ten fold. 📲 Connect with Urban Roots Collective: 🌍 Website: 📸 Instagram: 👍🏼 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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328. From Grass-Fed to Wood-Fired: Pizza Farmer Maren Beard of Luna Valley Farm
04/08/2025
328. From Grass-Fed to Wood-Fired: Pizza Farmer Maren Beard of Luna Valley Farm
How can agritourism deepen community connections and support a diversified farm? In this episode of the Thriving Farmer Podcast, we’re joined by Maren Beard, co-owner of Luna Valley Farm in Decorah, Iowa. Maren and her husband, Tom, run a certified organic regenerative farm, raising 100% grass-fed cattle and sheep while also serving up delicious wood-fired pizzas to their community. Tune in to hear how Luna Valley is creating connection through food and what it really takes to run a thriving pizza farm! Episode Highlights: Origin Story: How did Maren and Tom get started with Luna Valley Farm? [1:41] Turning a Barn into a Pizzeria: What inspired the idea for pizza nights, and how did it grow? [6:49] Day-to-Day Life: What does a typical week look like on Luna Valley? [8:51] Wood-Fired Pizza: What are the most popular pizza offerings, and what makes them so special? [16:47] Cattle Farming: How does the grass-fed cattle operation fit into their regenerative practices? [24:45] Hindsight: What would Maren do differently if she were to start over again? [32:36] Don’t miss this episode to hear how Maren is blending food, farming, and hospitality to build something truly special in rural Iowa! 📲 Connect with Luna Valley Farm: 🌎 Website: 📸 Instagram: 👍🏼 Facebook: About the Guest: After a youth spent in rural Wisconsin, Maren studied Environmental Studies and Spanish at Luther College in Decorah, Iowa. After earning a M.S. in Sustainable Food Systems she worked on campus sustainability issues in the Luther College Center for Sustainable Communities for nearly a decade. These days she is a full time pizza farmer! When she's not preparing for and hosting pizza nights, she loves taking local adventures with Fritz (3), Otto (1) and her partner Tom. The Thriving Farmer Podcast would like to thank our sponsor, Real Organic Project. Are you an organic farmer looking to communicate the premium quality of your milk, meat, fruits, veggies, or CSA shares to shoppers? Through a no-cost, add-on certification to USDA certified-organic, Real Organic Project aims to bring organic back to its high-integrity roots, prioritizing healthy soil, humane treatment of animals, labor protections and a more regionally based agriculture for community well-being. The application deadline is coming up on Tuesday, April 15th. Visit https://realorganicproject.org/apply to submit an application and join the movement today! All applications received by April 15th are guaranteed a 2025 inspection. 👉Visit to apply today!
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327. Urban Farming for Food Justice: Devon Wilson on Sunlight Gardens
04/01/2025
327. Urban Farming for Food Justice: Devon Wilson on Sunlight Gardens
How can urban farming transform communities and increase access to fresh, local food? In this episode of the Thriving Farmer Podcast, we’re joined by Devon Wilson, founder and farmer of Sunlight Gardens, a two-acre organic urban farm in Battle Creek, Michigan. Devon started Sunlight Gardens to increase access to fresh, local food and inspire the next generation of farmers through their fresh corner store, community events, and Farm Squad youth program. Devon’s passion for food justice stems from personal experience—witnessing multiple family members struggle with diet-related illnesses. Now, he’s working toward equitable food systems and sustainable change by bringing fresh produce to his community. Tune in to hear how Devon and his team built Sunlight Gardens from the ground up and what’s next for this thriving urban farm! Episode Highlights: Getting Started: How did Devon get into farming? [1:33] Land Access: How did Sunlight Gardens acquire its current property? [5:05] Fresh Corner Store: How did Farmacy come to be, and what do they offer? [14:08] Global Insights: What did Devon learn from his fellowship in Japan? [27:56] Farming in Japan: How is agriculture evolving, and what’s changing for the better? [38:45] Looking Ahead: What’s Devon’s vision for the future of Sunlight Gardens? [42:47] New Farmers: What advice does Devon have for aspiring farmers? [46:29] Don’t miss this episode to hear how Devon is building a thriving urban farm and inspiring the next generation of farmers! About the Guest: Devon Wilson is the founder and CEO of Sunlight Gardens, a two-acre organic urban farm in Battle Creek, Michigan. Sunlight Gardens’ mission is to increase access to local food and inspire future farmers. The farm features a fresh corner store (Farmacy), six hoop houses, a composting area, an event venue, and a fruit orchard. Through partnerships with local businesses and institutions, Devon and his team are making eating locally fun and accessible. 📲 Connect with Sunlight Gardens: 🌎 Website: 📸 Instagram: 👍🏼 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, Real Organic Project. Are you an organic farmer looking to communicate the premium quality of your milk, meat, fruits, veggies, or CSA shares to shoppers? Through a no-cost, add-on certification to USDA certified-organic, Real Organic Project aims to bring organic back to its high-integrity roots, prioritizing healthy soil, humane treatment of animals, labor protections and a more regionally based agriculture for community well-being. The application deadline is coming up on Tuesday, April 15th. Visit https://realorganicproject.org/apply to submit an application and join the movement today! All applications received by April 15th are guaranteed a 2025 inspection. 👉Visit to apply today!
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326. Reinventing Beef: Justin Pettit on Santa Carota’s Carrot-Finished Cattle
03/25/2025
326. Reinventing Beef: Justin Pettit on Santa Carota’s Carrot-Finished Cattle
How does carrot-finished beef set a new standard for flavor and sustainability? In this episode, we’re joined by Justin Pettit, third-generation rancher and co-founder of Santa Carota Beef—the only grass-fed, carrot-finished beef on the market. By finishing cattle on a 95% carrot-based diet, Justin has crafted a nutrient-rich, flavorful beef that’s earned praise from top chefs like Wolfgang Puck and Gordon Ramsay. Tune in to hear how Justin is redefining high-quality beef with a focus on sustainability, nutrition, and exceptional taste! Episode Highlights: Ranching Roots: How did Santa Carota Beef get started? [1:45] Nutrient Profile: What makes carrot-finished beef different? [7:33] Life Cycle: What is the journey of Santa Carota’s cattle? [9:56] Availability: How can customers get their hands on this unique beef? [15:05] Future Plans: What’s next for Santa Carota Beef? [18:14] Team and Operations: How big is the Santa Carota team? [23:15] Farm Life: What’s Justin’s favorite part of ranching? [29:02] Don't miss this episode on how a family ranching tradition evolved into a game-changing approach to beef production! About the Guest: Justin Pettit is a third-generation cattle rancher and the visionary co-founder of Santa Carota Beef. Raised in a ranching family, Justin has always been passionate about sustainable livestock management and producing the highest-quality beef possible. His innovative carrot-finished beef has earned national recognition in The New York Times and Food & Wine, setting a new standard for flavor, nutrition, and environmental responsibility. Justin lives in Dallas, Texas, with his wife and three children, balancing family life with his mission to bring healthier, more sustainable beef to consumers across the country. 📲 Connect with Santa Carota Beef: 🌎 Website: 📷 Instagram: 👍 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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325. Farming on One Acre: Sara Krohn & Sam Odin on Village Farmstead
03/18/2025
325. Farming on One Acre: Sara Krohn & Sam Odin on Village Farmstead
How can small-scale farmers maximize productivity while staying true to their values? In this episode of the Thriving Farmer Podcast, we’re joined by Sara Krohn and Sam Odin, owners of Village Farmstead, a USDA-Certified Organic farm in Oak Creek, Wisconsin. Farming on just one acre, they prioritize human-scale farming, soil health, and a deep connection to their community. Sara and Sam are also part of a 14-acre housing cooperative, where their farm integrates with a broader vision of sustainable living. They rely on hand tools, minimal soil disturbance, and permanent raised beds to create a financially and ecologically sustainable farm. Tune in to hear how they make it all work while maintaining a thriving, small-scale operation! Episode Highlights: Farming Beginnings: How did Sara and Sam get started in farming? [1:39] Farm Layout: What is the setup of Village Farmstead? [4:24] Soil Fertility: How do they build and maintain soil health? [8:22] Weekly Schedule: What does a typical week look like on their farm? [15:25] Soil Mix: What do they use for their seed-starting mix? [25:17] Community Involvement: How does their workshare and communal living model work? [30:53] Favorite Farm Tool: What tool do they rely on the most? [37:02] Don't miss this episode on how small-scale farmers can maximize productivity, build soil health, and foster community while staying financially and ecologically sustainable! About the Guests: Village Farmstead is a small-scale, Certified Organic farm located on the bluffs of Lake Michigan, just south of Milwaukee. They specialize in growing nutrient-dense food while minimizing soil disturbance and using sustainable farming techniques. Through their farm and cooperative housing model, Sara and Sam are building a resilient, community-focused food system. 📲 Connect with Sara and Sam: 🌎 Website: 📷 Instagram: 👍 Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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324. Exploring Agroforestry: Ben Raskin and Andy Dibben on Silvohorticulture
03/11/2025
324. Exploring Agroforestry: Ben Raskin and Andy Dibben on Silvohorticulture
How can farmers integrate trees into vegetable production to enhance yield, biodiversity, and resilience? In this episode of the Thriving Farmer Podcast, we’re joined by Ben Raskin and Andy Dibben, co-authors of Silvohorticulture, the first detailed guide on agroforestry for vegetable farms. With extensive experience in commercial horticulture and agroforestry design, Ben and Andy provide practical insights into how farmers can successfully integrate trees into their growing systems. Tune in to learn how agroforestry can optimize farm productivity, improve soil health, manage pests, and reduce costs—all while fostering biodiversity and resilience in changing climates. Episode Highlights: Farming Beginnings: How did Ben and Andy get into agriculture? [1:44] Origins of Silvohorticulture: What inspired their book and approach? [3:15] Managing Tree Roots: How do they prevent competition with vegetables? [15:43] Crop Compatibility: What crops thrive in their agroforestry systems? [19:33] Lessons from Other Farms: What innovative agroforestry practices have they seen?[28:42] Sustainable Coppicing: What tree species are ideal for coppicing? [40:16] Getting Started: What advice do they have for new farmers? [45:34] Hindsight Lessons: What would they change if they started over? [53:02] Don't miss this episode on how silvohorticulture can revolutionize farming by integrating trees with vegetable production! To learn more about Ben and Andy's book, visit About the Guests: Ben Raskin has 30 years of experience in farming and horticulture. As the agroforestry lead at the Soil Association, he coordinates agroforestry at Eastbrook Farm in Wiltshire, writes books such as The Woodchip Handbook, and serves as an independent consultant. Andy Dibben is an organic vegetable farmer with over 15 years of experience. As Head Grower at Abbey Home Farm, he advocates for removing harmful agrochemicals from food production and promotes sustainable farming practices. 📲 Connect with Ben and Andy: Ben’s Website: Andy’s Farm: Ben’s Instagram: Ben’s Facebook: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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323. Digitizing Farm Operations: Tracey Wiedmeyer on Gripp's Role in Ag Tech
03/04/2025
323. Digitizing Farm Operations: Tracey Wiedmeyer on Gripp's Role in Ag Tech
How can farmers streamline record-keeping and operations management with technology? In this episode of the Thriving Farmer Podcast, we’re joined by Tracey Wiedmeyer, co-founder of Gripp. Growing up on a farm in rural Wisconsin, Tracey combined his deep-rooted agricultural knowledge with his expertise in technology to create a platform that simplifies farm operations. Gripp centralizes everything from equipment tracking to team communication, making it easier for farmers to stay organized and efficient. Tune in to hear how Tracey and his team are transforming record-keeping, winning industry recognition, and shaping the future of agricultural technology. Episode Highlights: Farming Beginnings: What was it like for Tracey growing up on a farm? [1:39] Career Path: How did Tracey’s journey lead him to agricultural technology? [3:38] The Birth of Gripp: What convinced Tracey to launch Gripp? [8:25] Organic Farming: Can Gripp be useful for organic record-keeping? [16:50] Ease of Use: How tech-friendly is Gripp for farmers? [20:24] Industry Recognition: How did Gripp win the American Farm Bureau Ag Innovation Challenge? [25:08] Future Innovations: What trends is Tracey seeing in AgTech? [27:07] What’s Next: Where is Gripp headed in the coming years? [30:47] Don’t miss this episode on how digital tools can revolutionize farm management and streamline operations with Tracey Wiedmeyer of Gripp! About the Guest: Tracey Wiedmeyer, co-founder of Gripp, combines his farming upbringing in rural Wisconsin with a hands-on, tech-savvy approach to solving agricultural challenges. With a focus on simplifying record-keeping and communication for farmers, Gripp provides user-friendly tools that make managing operations more efficient. Tracey’s expertise in both farming and technology has earned Gripp industry recognition, including a win at the American Farm Bureau Ag Innovation Challenge. 📲 Connect with Tracey: Website: Instagram: Facebook: LinkedIn: The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. Got lots of people, places and things to track? is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing. For a limited time get 15% of any monthly or yearly subscription at with the code THRIVEIN25
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322. Cultivating Local Food Systems: Trisha Bates on Urban Farming and Community
02/25/2025
322. Cultivating Local Food Systems: Trisha Bates on Urban Farming and Community
How can farmers and chefs work together to strengthen local food systems? In this episode of the Thriving Farmer Podcast, we’re joined by Trisha Bates, founder of Urban American Farmer in Austin, Texas. Trisha’s background in urban planning and the restaurant industry has shaped her mission to bridge the gap between farms, chefs, and consumers. Tune in to hear how her work in foodscaping, event planning, and farm education has helped to create a more connected and resilient local food system. Episode Highlights: Farming Beginnings: How did Trisha get into farming? [1:36] Scope of Work: What is Trisha’s current role and responsibilities? [8:22] Crop Selection: What kinds of crops is she growing? [11:20] Community Engagement: What kinds of festivals and events does Trisha run? [13:19] Foodscaping Approach: What does Urban American Farmer do with foodscaping? [19:44] Lessons Learned: What would Trisha change if she could start her farming journey over again? [27:14] Don't miss this episode on the power of urban agriculture, foodscaping, and building stronger local food systems with Trisha Bates of Urban American Farmer! About the Guest: Trisha Bates is the founder of Urban American Farmer, a business dedicated to fostering engagement in local food systems through foodscaping, community events, and chef partnerships. In 2021, she co-founded Field Guide Festival, an Austin-based food system festival that brings farmers and chefs together in an interactive experience. Trisha is passionate about sustainable food production, mentorship in agriculture, and helping people reconnect with their food sources. Connect with Trisha Bates: Website: Instagram: This episode is brought to you by Farm on Central and Simonian Production Services Looking for grown with regenerative practices? Farm on Central's online shop has partnered with Simonian Production Services to offer premium, nutrient-dense almonds straight from their farm in California’s San Joaquin Valley. With a focus on soil health and sustainable farming, Jimmy and his team ensure that every almond is packed with flavor and nutrition. Whether you're a chef, retailer, or just love great almonds, reach out today to learn more about bulk ordering and direct farm-to-consumer sales!
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321. Josh Galt on Transforming Agriculture with Black Soldier Flies
02/18/2025
321. Josh Galt on Transforming Agriculture with Black Soldier Flies
How can insects transform agriculture and waste management? In this episode of the Thriving Farmer Podcast, Michael welcomes Josh Galt, a global nomad turned regenerative agriculture innovator. Now based in Mexico, Josh is pioneering the use of black soldier fly larvae for waste management, animal feed, and organic fertilizer. He also collaborates with smallholder farmers to develop consumer products like coffee, chocolate, and tropical fruits grown in BSFL-enriched soil. Tune in to hear how black soldier flies are transforming agriculture by turning waste into a sustainable resource for soil health and animal feed! Episode Highlights: Josh’s Journey: Where is Josh currently located? [0:53] Industry Experience: What programs has Josh been involved with? [2:55] Insect Farming 101: What is the life cycle of black soldier flies? [11:09] Harvesting Process: How does Josh harvest black soldier flies? [21:35] Future of Insects in Agriculture: What does Josh see for the future of insect farming? [28:23] Beekeeping & Innovation: What does Josh do with honey bees? [47:00] Don’t miss this episode on how black soldier flies are revolutionizing waste management, animal feed, and organic farming through regenerative agriculture! About the Guest: Josh Galt is a regenerative agriculture innovator who has lived on various types of farms across the world. He specializes in black soldier fly farming for waste management, natural animal feed, and organic fertilizer. Now based in Mexico, he and his wife work with smallholder farmers to develop consumer products like coffee, chocolate, and a new honeybee product called beeghee. Connect with Josh Galt: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Seedtime! Are you ready to simplify your crop planning? Seedtime is a powerful tool designed to help farmers and gardeners plan their growing season with ease. Customize your schedule based on your location, get reminders for seeding, transplanting, and harvesting, and track your progress with the built-in journal. Start farming smarter at . 👉🏼
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320. Homestead Dairy Sheep: Rachel Hester on Raising a Sustainable Flock
02/11/2025
320. Homestead Dairy Sheep: Rachel Hester on Raising a Sustainable Flock
How can homesteaders successfully raise dairy sheep for milk, fiber, and more? In this episode of the Thriving Farmer Podcast, Michael welcomes Rachel Hester, sustainable sheep farmer and author of The Guide to Homestead Dairy Sheep. Rachel and her husband, Kyle, started farming in 2017 after purchasing an abused, foreclosed 8-acre property. Passionate about sustainable farming and inspired by her family’s health journey, Rachel advocates for the benefits of sheep-based products like milk, wool, and heirloom-quality textiles, blending tradition with modern farm life. Whether you’re considering dairy sheep for your farm or just curious about their role in sustainable agriculture, this episode is packed with insights! Episode Highlights: Getting Started: How did Rachel begin her sheep farming journey? [1:00] Breed Selection: What are the best dairy-specific sheep? [3:10] Lamb Nutrition: How does Rachel ensure proper nutrition? [11:08] Mixed Breeds: Why does she maintain a diverse flock? [14:44] Parasite Management: What strategies help keep her flock healthy? [18:02] Marketing & Sales: How does she sell sheep products like milk and wool? [23:00] Challenges & Realities: Who is homestead sheep farming not for? [37:49] Don’t miss Rachel’s insights on choosing the right dairy sheep breeds, managing parasites in a small flock, and how sheep milk and wool can add value to a homestead farm. About the Guest: Rachel Hester is the author of The Guide to Homestead Dairy Sheep, the only book in print dedicated to raising sheep for milk. Based in Central Kentucky, she and her family manage an 8.5-acre homestead with a flock of 20-30 sheep. Passionate about the benefits of sheep milk and wool, Rachel also handspins and knits wool into heirloom-quality textiles. Connect with Rachel Hester: Website: Her Book: Instagram: Facebook: YouTube: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Seedtime! Are you ready to simplify your crop planning? Seedtime is a powerful tool designed to help farmers and gardeners plan their growing season with ease. Customize your schedule based on your location, get reminders for seeding, transplanting, and harvesting, and track your progress with the built-in journal. For a limited time, get $100 off Lifetime Access or 40% off your first year. Start farming smarter at . 👉🏼
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319. Regenerative Almond Farming: Jimmy Simonian on Water, Bees, and Soil Health
02/04/2025
319. Regenerative Almond Farming: Jimmy Simonian on Water, Bees, and Soil Health
How can regenerative farming practices help address the challenges facing almond farmers in California? In this episode of the Thriving Farmer Podcast, we’re joined by Jimmy Simonian, owner of Simonian Production Services in Fresno, California. Jimmy and his wife, Jennifer, started farming with no prior experience. However, through dedication and a commitment to organic and regenerative practices, they’ve built a thriving almond farm. From navigating California’s water challenges to improving soil health with innovative techniques, Jimmy shares his insights into the evolving landscape of farming. Tune in to hear Jimmy’s journey and the challenges and innovations shaping modern almond farming! Episode Highlights: Diverse Crops: What crops does Jimmy grow on his farm? [2:15] Optimizing with Bees: How does Jimmy work with bees on the farm? [6:50] Cover Crops: How does Jimmy implement cover crops? [10:22] Soil Biology: What steps does Jimmy take to enhance soil biology? [12:16] Labor on the Farm: How many H2A workers are employed at Simonian Production Services? [21:48] Water Management: How does Jimmy manage water on the farm? [24:28] Almond Industry Challenges: What’s happening with the California almond industry? [32:43] Sap Testing: What is the sap test, and how does it improve almond quality? [39:59] Long-Term Goals: What are Jimmy’s long-term goals for Simonian Production Services? [55:20] Don't miss Jimmy's insights on how sap testing is helping to improve almond quality and why regenerative practices are the future of sustainable farming. About the Guest: Jimmy Simonian is the owner of Simonian Production Services, located south of Fresno, California. With no prior farming experience, Jimmy and his wife, Jennifer, took on the challenge of organic almond farming, earning their certification after three years of dedication. Today, they focus on regenerative farming techniques that prioritize soil health, microbial activity, and nutrient-dense food production. Their commitment to sustainable agriculture has led them to innovative solutions like sap testing, compost teas, and eliminating fungicides in favor of mineral nutrition. Jimmy is passionate about growing high-quality food and believes that consumers deserve better. If you'd like to connect with Jimmy, please email him at [email protected]. This episode is brought to you by Farm on Central and Simonian Production Services Looking for grown with regenerative practices? Farm on Central's online shop has partnered with Simonian Production Services to offer premium, nutrient-dense almonds straight from their farm in California’s San Joaquin Valley. With a focus on soil health and sustainable farming, Jimmy and his team ensure that every almond is packed with flavor and nutrition. Whether you're a chef, retailer, or just love great almonds, reach out today to learn more about bulk ordering and direct farm-to-consumer sales!
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318. Blending Tradition with Agri-Tourism: Karl Wiegandt on The Berry Farm
01/28/2025
318. Blending Tradition with Agri-Tourism: Karl Wiegandt on The Berry Farm
What innovative strategies help farms thrive as community hubs in urban and tropical settings? In this episode, Michael chats with Karl Wiegandt, owner of The Berry Farm in Miami, Florida. As a third-generation farmer, Karl has transformed his family’s farm into a vibrant community hub, offering seasonal festivals, u-pick experiences, and family-friendly activities. From strawberries to sunflower fields and even a wedding venue, The Berry Farm is designed to offer something for everyone, blending tradition with innovation to connect visitors with agriculture in a meaningful way. Tune in as Karl shares how they manage crop rotations, host large-scale events, and create a unique farm experience in an urban, tropical setting. Episode Highlights: A Family Legacy: What brought the Wiegandt family to Florida? [1:11] Strawberry Seasons: When and how does The Berry Farm grow strawberries? [7:53] Crop Rotations: How do they adjust crops according to the weather? [10:39] Event Hosting: What kinds of events does The Berry Farm offer? [11:23] Biggest Attractions: Which events draw the largest crowds? [17:21] Wedding Venue Management: How do they handle their wedding operations? [26:09] Top Sellers: What’s the most profitable food offering at the farm? [27:18] Lessons Learned: What would Karl do differently if he could start over? [33:03] Don’t miss Karl’s insights into creating a farm that is as much an experience as it is a thriving business! About the Guest: Karl Wiegandt is the owner of The Berry Farm, located in Miami’s Redland area. With deep roots in farming, Karl has revitalized his family’s operation into a leading agri-tourism destination. By combining u-pick crops, seasonal festivals, and immersive farm activities, Karl continues to bring "a piece of country to Miami," making The Berry Farm a cherished part of the community. Connect with Karl: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Seedtime! Are you ready to simplify your crop planning? Seedtime is a powerful tool designed to help farmers and gardeners plan their growing season with ease. Customize your schedule based on your location, get reminders for seeding, transplanting, and harvesting, and track your progress with the built-in journal. For a limited time, get $100 off Lifetime Access or 40% off your first year. Start farming smarter at . 👉🏼
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317. Simplifying Business: Systems, VAs, and Bookkeeping with Nathan Hirsch
01/21/2025
317. Simplifying Business: Systems, VAs, and Bookkeeping with Nathan Hirsch
What does it take to scale a business, streamline operations, and keep your books in check? In this episode, Michael chats with Nathan Hirsch, a lifelong entrepreneur and co-founder of multiple successful ventures, including FreeUp and EcomBalance. Nathan shares how he went from selling textbooks on Amazon to building systems and processes for hiring remote talent and transitioning into bookkeeping services tailored for entrepreneurs. Tune in to learn how Nathan’s focus on clean bookkeeping, efficient systems, and virtual assistants can help you make smarter business decisions and reduce stress as you grow your business. Episode Highlights: Entrepreneurial Beginnings: How did Nathan get started in business? [1:39] Building Systems: What systems and processes helped him scale his ventures? [5:51] From FreeUp to Bookkeeping: Why did Nathan transition into bookkeeping after selling FreeUp? [8:38] Banking Solutions: Which online banks does Nathan recommend for entrepreneurs? [19:59] How to Connect: Where can listeners learn more about Nathan’s services? [22:51] Don’t miss Nathan’s insights into scaling a business, simplifying financial management, and the key role of virtual assistants in entrepreneurial success. About the Guest: Nathan Hirsch is a serial entrepreneur with a passion for simplifying business operations for entrepreneurs. He is the co-founder of FreeUp, EcomBalance, and Outsource School, where he shares his expertise in remote hiring, bookkeeping, and scaling businesses through streamlined systems and processes. Connect with Nathan: Website: LinkedIn: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Seedtime! Are you ready to simplify your crop planning? Seedtime is a powerful tool designed to help farmers and gardeners plan their growing season with ease. Customize your schedule based on your location, get reminders for seeding, transplanting, and harvesting, and track your progress with the built-in journal. For a limited time, get $100 off Lifetime Access or 40% off your first year. Start farming smarter at . 👉🏼
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316. Farming with Intention: Alicia Brown and Ben Stein on Edible Uprising Farm
01/14/2025
316. Farming with Intention: Alicia Brown and Ben Stein on Edible Uprising Farm
What does it take to create a thriving, sustainable farm in an urban environment? In this episode, Michael talks with Alicia Brown and Ben Stein, co-owners of Edible Uprising Farm in Troy, New York. Since 2019, Alicia and Ben have been transforming their 1.5-acre no-till vegetable farm into a powerhouse of productivity and sustainability, growing over 250 varieties of vegetables and flowers. Guided by their motto, “everything with intention,” they thoughtfully approach each decision to maximize short-term efficiency while safeguarding long-term health for the land, their team, and their community. Tune in to hear their inspiring journey, from starting a farm from scratch to overcoming challenges like the pandemic and extreme weather, all while building a thriving business and family. Episode Highlights: Starting Fresh: What inspired Alicia and Ben to start Edible Uprising Farm? [3:32] Urban Farming: How does their farm operate in the heart of Troy, NY? [5:11] Growing with Intention: What crops do they grow, and how do they adapt to challenges? [11:02] Creative Sales: How do they tackle selling tricky crops like eggplant? [17:26] Balancing Family and Farming: How did they manage parenting while farming? [23:57] Building a Team: What have they learned about managing a small, resilient team? [30:50] Scaling with Purpose: What lessons did they take from scaling up and scaling back down? [41:31] Fertility Focus: What does their soil fertility program look like? [44:29] Don’t miss this engaging conversation as Alicia and Ben share how they’ve built a thriving farm with sustainability and intention at the forefront. About the Guest: Alicia Brown and Ben Stein are the co-owners of Edible Uprising Farm, a 1.5-acre no-till vegetable farm in Troy, New York. Since 2019, they’ve grown over 250 varieties of vegetables and flowers on raised beds, all while adhering to organic techniques and prioritizing sustainable farming practices. Their motto, “everything with intention,” guides every aspect of their work, from soil health to community impact. Connect with Edible Uprising Farm: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with , a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit today. 👉🏼
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315. Farm Marketing & Self-Sufficiency: Marjory Wildcraft's Digital Strategy
01/07/2025
315. Farm Marketing & Self-Sufficiency: Marjory Wildcraft's Digital Strategy
What does it take to inspire a movement toward homegrown food while mastering digital marketing? In this episode, Michael chats with Marjory Wildcraft, founder of The Grow Network. Marjory shares her journey from engineering to homesteading, driven by the need for local food production. She discusses the power of backyard food production for financial and nutritional independence, along with key marketing strategies for reaching your audience, understanding customer psychology, and expanding your reach. Whether you're a seasoned farmer or new to gardening, Marjory’s insights are a must-listen! Episode Highlights: Backyard Food Production: Why is growing food at home important for self-sufficiency? [9:02] Digital Marketing for Farmers: How can farmers effectively use online marketing to reach their audience? [14:10] Understanding Customer Psychology: How does Marjory use customer psychology to improve her marketing? [24:59] Effective Marketing Strategies: What tips does Marjory have for farmers looking to build a digital presence? [34:05] Simplifying Food Production: What advice does Marjory have for beginners growing their own food? [49:15] Building Trust with Your Audience: Why is trust crucial in marketing and growing a food business? [32:36] Here is the link for the website Marjory and Michael discuss during the episode: Don’t miss this inspiring conversation with Marjory Wildcraft as she shares her mission to make homegrown food accessible to everyone and how you can be part of the movement. About the Guest: Marjory Wildcraft is the founder of The Grow Network and a global advocate for homegrown food. She’s been featured by National Geographic and has inspired hundreds of thousands to embrace self-sufficiency. Marjory’s work has won Reuter’s Food Sustainability Media Award and she is the author of the best-selling book The Grow System: The Essential Guide to Modern Self-Sufficient Living. Through her platform, Marjory teaches people how to grow their own food, make medicine, and live off the land. Connect with Marjory: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with , a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit today. 👉🏼
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314. Shelby Watson-Hampton on Wine Grapes, Weddings, and Women in Agriculture
12/17/2024
314. Shelby Watson-Hampton on Wine Grapes, Weddings, and Women in Agriculture
What does it take to turn a traditional family farm into a thriving hub of agritourism, sustainability, and empowerment? In this episode, Michael chats with Shelby Watson-Hampton, a passionate advocate for women in agriculture and co-owner of Robin Hill Farm & Vineyards in Maryland. Shelby shares how her family transitioned their farm from traditional crops to a flourishing vineyard and winery, blending sustainable practices with community-driven events. Shelby also dives into her advocacy work, her book Grace, Grit & Lipstick, and the importance of celebrating women in agriculture. Tune in to hear insights on everything from the lifecycle of a grape to managing a wedding venue, packed with tips for farmers aiming to diversify and strengthen their community connections. Episode Highlights: From Hogs to Grapes: Why did Robin Hill Farm transition to wine grapes? [1:03] The Vineyard Lifecycle: How long does it take to grow and harvest grapes? [4:13] Community Harvest Days: How do they involve the community during harvest? [9:31] Driving Winery Traffic: What strategies bring visitors to the vineyard? [18:18] Barn Weddings: What does it take to run a successful wedding venue? [25:38] Overcoming Wedding Challenges: What’s the wildest wedding story Shelby has? [27:50] Celebrating Women in Ag: What inspired Shelby’s book Grace, Grit & Lipstick? [30:39] Don’t miss Shelby’s incredible journey, from farming roots to vineyard innovation, and her mission to empower the next generation of women in agriculture. About the Guest: Shelby Watson-Hampton is a fourth-generation farmer, agricultural journalist, and author of Grace, Grit & Lipstick. She co-owns Robin Hill Farm & Vineyards in Maryland, where she grows wine grapes, hosts weddings, and creates community-focused events. Shelby is also the creator of The Farmed Life, a platform dedicated to connecting and celebrating women in farming and rural business. Connect with Shelby: Website: Instagram: Facebook: Farm Website: Farm Instagram: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Seedtime! Are you ready to simplify your crop planning? Seedtime is a powerful tool designed to help farmers and gardeners plan their growing season with ease. Customize your schedule based on your location, get reminders for seeding, transplanting, and harvesting, and track your progress with the built-in journal. For a limited time, get $100 off Lifetime Access or 40% off your first year. Start farming smarter at .
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313. Growing Agritourism: Regan Joehl on Crafting Family Farm Experiences
12/10/2024
313. Growing Agritourism: Regan Joehl on Crafting Family Farm Experiences
How can a family farm balance tradition, innovation, and community connections? In this episode, Michael chats with Regan Joehl, owner of Greene Fields Farm in Greenfield, Illinois. Regan, a fourth-generation farmer, has transformed his family’s 30-acre farm into a thriving seasonal destination for thousands of visitors each fall. From pumpkins and gourds to apple picking and premium mums, Greene Fields Farm offers an unforgettable experience while fostering a deeper connection to the land. Tune in as Regan shares insights on crop management, marketing strategies, and creating a farm environment that keeps customers coming back year after year. Episode Highlights: A Family Farm Legacy: How did Greene Fields Farm begin? [1:24] Diversification Decisions: Why did they start raising pigs? [11:15] Mum Production Tips: What size pots do they use for their mums? [15:26] Land Management: What kind of land and acreage are they working with? [21:39] Marketing Success: How does Greene Fields market their farm? [26:06] The Farm Team: What does the Greene Fields team look like? [30:56] Navigating Regulations: What challenges have they faced with government policies? [41:57] Don’t miss Regan’s expert insights into creating a thriving farm business that combines tradition, family values, and innovative practices. About the Guest: Regan Joehl is a fourth-generation farmer and owner of Greene Fields Farm in Greenfield, Illinois. What began as a small pumpkin patch in 2016 has grown into a 30-acre farm that welcomes over 30,000 visitors each fall. Regan, his wife Christie, and their six children grow a variety of pumpkins, gourds, squash, premium mums, and apples, all while running a bustling seasonal farmstand. Dedicated to reconnecting families with the land, Greene Fields Farm has become a beloved destination for those seeking a slice of rural life. Connect with Green Fields Farm: Website: Facebook: Instagram: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with , a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit today. 👉🏼
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312. The Seed Farmer: Insights from Dan Brisebois
12/03/2024
312. The Seed Farmer: Insights from Dan Brisebois
How can farmers make seeds a profitable part of their farm business? In this episode, Michael chats with Dan Brisebois, expert seed farmer, educator, and author of The Seed Farmer. Dan is a founding member of Tourne-Sol Cooperative Farm in Les Cèdres, Quebec, where he grows organic seeds and vegetables while sharing his knowledge through his podcast, blog, and Farmer Spreadsheet Academy. Tune in as Dan discusses the ins and outs of seed farming, germination testing, and his tips for first-time seed growers, plus how he juggles the many hats he wears in the farming world. Episode Highlights: A Seed Farmer’s Journey: How did Dan get started with seed farming? [1:37] Tomato Growing Tips: How does Dan approach growing tomatoes for seed? [10:01] Challenging Crops: What does Dan consider the hardest vegetables to grow for seed? [14:56] First-Time Growers: Dan’s advice for those starting with seed production [20:04] Germination Testing: How does it work, and what should growers pay attention to? [28:35] Flower Seed Harvesting: Are flowers a viable option for seed production? [34:18] Don’t miss Dan’s expert insights into seed farming and his mission to help farms diversify and thrive with seed production. About the Guest: Dan Brisebois is a farmer, educator, and advocate for seed farming. He is the author of The Seed Farmer and co-author of Crop Planning for Organic Vegetable Growers. As a founding farmer of Tourne-Sol Cooperative Farm in Quebec, Dan grows organic seeds for both an online seed store and wholesale rack program while also producing organic vegetables for CSA baskets. He shares his expertise through his blog, podcast (The Seed Growers Podcast), and the Farmer Spreadsheet Academy. Connect with Dan: Website: Instagram: Dan's new Book: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with , a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit today. 👉🏼
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311. Farming Beyond Frost: Sam Knapp’s Storage Crop Success in Alaska
11/26/2024
311. Farming Beyond Frost: Sam Knapp’s Storage Crop Success in Alaska
How can farmers thrive in extreme climates while focusing on storage crops and winter sales? In this episode of the Thriving Farmer Podcast, Michael is joined by Sam Knapp who is the co-owner and primary farmer at Offbeet Farm in Fairbanks, Alaska. With a master’s degree in plant ecology and years of experience on vegetable farms, Sam built his farm from the ground up to focus entirely on storage crops and winter sales through a winter CSA and local markets. Tune in to hear how Sam navigates permafrost and water access as well as the unique challenges and rewards of farming in a cold climate. Episode Highlights: From Physics to Farming: What led Sam to leave engineering for agriculture? [1:27] Alaskan Soil Challenges: What has Sam learned about permafrost and soil conditions? [7:50] Storage Solutions: How does Offbeet Farm design its facilities to optimize crop preservation? [22:02] Carrot Longevity: What allows carrots to remain fresh for so long in storage? [27:07] Pest Control Strategies: How does Sam manage vermin on the farm? [30:27] Writing Beyond the Root Cellar: What inspired Sam to write his book, and what’s inside? [37:17] Don’t miss Sam’s insights into farming in one of the most extreme climates in the U.S. and his innovative approach to creating a sustainable, hand-powered farm that feeds the Fairbanks community year-round. About the Guest: Sam Knapp hails from northern Wisconsin but now lives and farms in Fairbanks, Alaska. After earning his chops working for others in Sweden, Alaska, and Wisconsin, Sam ran a part-time farm in the UP of Michigan for three years before moving to Alaska and building Offbeet Farm from the ground up. Offbeet Farm is a 1-acre veggie farm focus entirely on storage crops and wintertime sales, selling primarily through a winter-CSA but also some winter markets and wholesale. Connect with Sam Knapp: Website: Facebook: Book: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Harvest Hosts! Want to boost revenue and attract new customers? Partner with , a free marketing platform generating $50M annually for farms and small businesses! Connect with 250,000 travelers eager to support farms like yours by offering space for one RV overnight—no hookups needed. Our members will support your farm, and you keep 100% of your revenue. Visit today. 👉🏼
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310. Collaborative Farming: Whistlepig and Black Fox Farms' Journey in Boise
11/19/2024
310. Collaborative Farming: Whistlepig and Black Fox Farms' Journey in Boise
How can collaborative farming efforts transform the CSA experience for farmers and customers alike? In this episode of the Thriving Farmer Podcast, Michael is joined by first-generation farmers Lyndsey Mulherin of Whistlepig Farm and Joe Redden of Black Fox Farm. Although they operate separate farm businesses, Lyndsey and Joe share land in Boise, Idaho, where they have combined efforts on a collaborative CSA, invested in shared infrastructure, and manage joint perennial crops. Tune in as they share their unique approach to working together while maintaining distinct farm identities. Episode Highlights: Farm Focus: What differentiates Whistlepig Farm from Black Fox Farm? [2:30] Boise's Climate: How does the Idaho climate impact their farming operations? [8:44] Customer Base: Who are their primary CSA customers? [16:25] Coping with Intense Summer Heat: Which crops thrive better in Boise's extreme weather? [22:35] Joint CSA Management: How do they collaborate on decisions for the CSA program? [27:27] Tips for New Farmers: What advice do Joe and Lyndsey offer to those starting out? [38:20] About the Guest: Lyndsey Mulherin runs Whistlepig Farm, focusing on mixed vegetables, while Joe Redden operates Black Fox Farm with an emphasis on crop diversity. Both farms share a commitment to sustainable, community-oriented practices and have successfully integrated a collaborative CSA model to meet their community's needs. Connect with Lyndsey Mulherin and Joe Redden: Website: Instagram: and The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Farm on Central! It may feel early, but spring garden planning season is just around the corner! At The Farm on Central, to ensure they’re ready when planting season arrives. Explore over a dozen new options this year—including willows, elderberries, blackberries, garlic, and turmeric, with even more added daily! Cuttings ship in February, while rooted plants arrive in mid-spring. Get a jump on your dream garden and secure your spring selections now at .
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309. Growing Organic Blueberries: King Grove's Shift from Wholesale to Direct Sales
11/12/2024
309. Growing Organic Blueberries: King Grove's Shift from Wholesale to Direct Sales
How can traditional organic practices create healthier soils and better-tasting blueberries? In this episode of the Thriving Farmer Podcast, Michael sits down with Hugh Kent of King Grove Organic Farm in Florida. Alongside his wife, Lisa, he grows certified organic blueberries using an innovative, sustainable growing system. Recently, they’ve shifted from wholesale to direct retail sales, inspired by their experience with buyers and a belief in the potential of direct sales for farmers. Hugh discusses this plus the benefits of real organic practices, and the challenges they’ve faced, from labor management to irrigation. Tune in to hear about their journey to bring truly organic blueberries to your table and the lessons learned along the way. Episode Highlights: Location and Scale: Where is King Grove Organic Farm situated, and how big is it? [1:02] Vinegar as a Herbicide: How does Hugh use vinegar for weed control and soil health? [10:48] Labor Challenges: How do they manage labor needs during peak harvest season? [22:01] Switch to Retail Sales: Why did King Grove shift from wholesale to direct retail? [30:15] Real Organic Certification: What role does Real Organic certification play in their marketing strategy? [37:49] Navigating Irrigation Needs: How does King Grove manage irrigation across their 20-acre blueberry field? [45:27] Consumer Trends: How has the shift to online grocery shopping impacted their sales? [52:10] Don’t miss this episode as Hugh Kent shares how King Grove Organic Farm is transforming organic blueberry production with a shift from wholesale to direct retail sales! About the Guest: Hugh Kent is the owner of King Grove Organic Farm in Eustis, Florida. Alongside his wife, Lisa, Hugh grows certified organic blueberries using regenerative practices that enhance soil health and sustainability. The farm is known for its commitment to true organic principles and has recently made the leap from wholesale to direct retail sales, focusing on quality and customer engagement. Connect with King Grove Organic Farm: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our sponsor, Farm on Central! It’s time to start planning for your spring garden! Farm on Central offers a wide selection of pre-order options so you can secure your favorite varieties early, from willows and elderberries to blackberries, garlic, and turmeric. Place your pre-order now at and get ready for planting season!
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308. Irrigation Insights with Anthony Tasselli: Maximizing Water Use on the Farm
11/05/2024
308. Irrigation Insights with Anthony Tasselli: Maximizing Water Use on the Farm
How can drip irrigation help farmers conserve water and improve crop health? In this episode of the Thriving Farmer Podcast, Michael chats with Anthony Tasselli, the Technical Sales Manager for Toro Ag. With over ten years of experience in irrigation system design and project management, Anthony brings a wealth of knowledge on drip irrigation systems, including the use of filters, valves, and automation products. He is dedicated to helping farmers increase efficiency and reduce water use through sustainable irrigation practices. Tune in as Anthony shares his insights into the benefits of micro irrigation, the latest innovations in automation, and practical advice for tackling common issues like salt buildup in irrigation systems. Episode Highlights: Irrigation Beginnings: What inspired Anthony to pursue a career in irrigation? [1:02] Micro Irrigation Basics: What is micro irrigation, and how can it benefit farmers? [7:16] California's Drip Irrigation: What portion of California's agriculture relies on drip irrigation? [12:36] Automation Advances: How has Toro innovated in irrigation automation? [17:18] Addressing Salt Buildup: What tips does Anthony have for managing salt buildup? [21:53] Future of Irrigation: What are the newest developments in sustainable irrigation? [27:58] Understanding SDI: What is subsurface drip irrigation (SDI), and why is it important? [33:25] Don’t miss this episode as Anthony Tasselli dives into the world of drip irrigation and shares strategies for more efficient water management on the farm. About the Guest: Anthony Tasselli is the Technical Sales Manager at Toro Ag, where he provides essential support to farmers and dealers for drip irrigation solutions. With a background in system design and technical support, Anthony is passionate about empowering farmers with sustainable irrigation practices. When he's not working, Anthony enjoys outdoor adventures with his family in Raleigh, North Carolina. Connect with Toro Ag: Website: Instagram: Facebook: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Farm on Central! It may feel early, but spring garden planning season is just around the corner! At The Farm on Central, pre-order your favorite varieties now to ensure they’re ready when planting season arrives. Explore over a dozen new options this year—including willows, elderberries, blackberries, garlic, and turmeric, with even more added daily! Cuttings ship in February, while rooted plants arrive in mid-spring. Get a jump on your dream garden and secure your spring selections now at .
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307. Navigating Storms and Stewardship: Michael Bobbitt on Cedar Key’s Clam Farming
10/29/2024
307. Navigating Storms and Stewardship: Michael Bobbitt on Cedar Key’s Clam Farming
What are the biggest obstacles clam farmers face in sustaining their operations after severe storms? In this episode of the Thriving Farmer Podcast, Michael interviews Michael Presley Bobbitt, a part-time clam farmer and novelist from Cedar Key, Florida. Alongside his creative career, Michael is dedicated to protecting Cedar Key’s estuary and the local clam farming industry, especially after recent hurricanes caused millions of dollars in losses for Florida clam farmers. Tune in as Michael shares his journey of balancing a creative career with clam farming, his passion for preserving Cedar Key’s unique ecosystem, and how clam farming supports both the economy and the environment. Episode Highlights: Hurricane Impact: How did Hurricane Helene affect Cedar Key and local clam farms? [0:59] Clam Farming 101: What’s involved in clam farming, and why is Cedar Key ideal for it? [2:30] Clam Lifecycle: How do clams grow, and what’s unique about their farming process? [5:56] Challenges in Clam Farming: What threats do climate change and competing states pose? [12:29] Cedar Key Community: What’s the culture like in this resilient, tight-knit coastal town? [25:20] Don't miss this episode with Michael Bobbitt as he dives into the unique culture of Cedar Key and his mission to protect fragile estuaries. About the Guest: Michael Presley Bobbitt is a novelist, playwright, and part-time clam farmer whose work often spotlights the unique landscapes of Florida. With novels, plays, and environmental advocacy, Michael’s commitment to Cedar Key and its estuary drives his passion for protecting this ecosystem. In his downtime, you’ll find him fishing or caring for his clam beds around Cedar Key, Florida. Connect with Michael Bobbitt: Website: Instagram: Short Film: The Thriving Farmer Podcast Team would like to thank our amazing sponsor, Farm on Central! It may feel early, but spring garden planning season is just around the corner! At The Farm on Central, pre-order your favorite varieties now to ensure they’re ready when planting season arrives. Explore over a dozen new options this year—including willows, elderberries, blackberries, garlic, and turmeric, with even more added daily! Cuttings ship in February, while rooted plants arrive in mid-spring. Get a jump on your dream garden and secure your spring selections now at .
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306. Rebuilding a Community: Alyson Wade on Supporting Farmers After Hurricane Helene
10/22/2024
306. Rebuilding a Community: Alyson Wade on Supporting Farmers After Hurricane Helene
How can a community come together to restore its local food system after a devastating storm? In this episode of the Thriving Farmer Podcast, Michael interviews Alyson Wade of The Farm Connection, a plant nursery and garden center in Marshall, North Carolina. Alyson co-founded WNC Grassroots Media in response to the devastating impact of Hurricane Helene, which left much of Western North Carolina’s farming community in need of support. Through WNC Grassroots Media, Alyson and her team are working to uplift local farmers and the regional food system through impactful storytelling and humanitarian projects. Tune in as Alyson discusses the aftermath of the storm, the critical importance of community solidarity, and the ongoing efforts to rebuild the local food system. Episode Highlights: Storm Impact: How badly did Marshall, NC get impacted by Hurricane Helene’s rains? [1:16] Toxic Aftermath: What were the impacts of substances other than water? [5:51] Relief Efforts: What is being done to assist those affected by Hurricane Helene? [11:06] Navigating Wreckage: How are people getting around logistically through the wreckage? [16:01] Supporting Recovery: What can listeners do to help support the recovery efforts? [18:40] Community Spirit: What is the community like, and how are they banding together? [23:04] Don’t miss Alyson’s insights on the power of collaboration and the ongoing needs of the farmers and communities affected by Hurricane Helene. About the Guest: Alyson Wade is the CEO and Founder of The Farm Connection, an edible, medicinal, and native plant nursery in Marshall, NC. She co-founded WNC Grassroots Media to restore and uplift the Western North Carolina region after Hurricane Helene. Through her work, Alyson focuses on raising awareness and providing support to farmers and local food systems through impactful media and humanitarian projects. Connect with The Farm Connection: Website: Instagram: Facebook: Connect with WNC Grassroots Media: Website: Instagram: GoFundMe:
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