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323. Digitizing Farm Operations: Tracey Wiedmeyer on Gripp's Role in Ag Tech

The Thriving Farmer Podcast

Release Date: 03/04/2025

346. Running a Year-Round Farm Market with Emma de Long show art 346. Running a Year-Round Farm Market with Emma de Long

The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we’re taking this break, we’re excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they’re helpful and encouraging as you continue your farming journey. What does it really take to run a small, year-round local market? In this Farm in Focus episode, Michael sits down with Emma de Long of Kneehigh Farm to...

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345. Managing 600+ Crop Varieties at Amber Waves Farm show art 345. Managing 600+ Crop Varieties at Amber Waves Farm

The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we’re taking this break, we’re excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they’re helpful and encouraging as you continue your farming journey.   What does it take to plan, grow, and manage more than 600 crop varieties each year? In this Farm in Focus episode, Michael sits down again with Katie...

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344: The One-Cow Revolution with Shawn and Beth Dougherty show art 344: The One-Cow Revolution with Shawn and Beth Dougherty

The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we’re taking this break, we’re excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they’re helpful and encouraging as you continue your farming journey.  Can one grass-fed cow truly become the heart of a food-independent farm? In this Farm in Focus episode, Michael sits down with Shawn and Beth...

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343. Reviving Flax: A Zero Waste Crop with Emma de Long show art 343. Reviving Flax: A Zero Waste Crop with Emma de Long

The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we’re taking this break, we’re excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they’re helpful and encouraging as you continue your farming journey. How can flax become a sustainable, versatile crop for modern farms? In this Farm in Focus episode, Michael sits down with Emma de Long of Kneehigh Farm to...

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342. Managing a 24-Person Farm Team with Amber Waves Farm show art 342. Managing a 24-Person Farm Team with Amber Waves Farm

The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we’re taking this break, we’re excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they’re helpful and encouraging as you continue your farming journey. How do you build—and keep—a thriving farm team? On this special Farm in Focus episode, Michael is joined by Katie Baldwin and Amanda Merrow,...

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341. From Chef to Community Farmer: Julie Warpinski of Rosewood Farm show art 341. From Chef to Community Farmer: Julie Warpinski of Rosewood Farm

The Thriving Farmer Podcast

What does it take to turn six acres into a destination for food, flowers, and connection?  On this episode of the Thriving Farmer Podcast, Michael talks with Julie Warpinski, founder of Rosewood Farm in Sugar Grove, Illinois. Drawing on her background as a chef, Julie has transformed six acres into a vibrant destination for seasonal produce, fresh flowers, and memorable events. From CSA programs and farm camps to weddings and cooking classes, Rosewood blends the beauty of farm life with the joy of gathering. In this episode, you’ll hear: From Kitchen to Field – How Julie’s culinary...

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340. Preserving Heritage Through Olives: Karmel Abufarha on Canaan Palestine show art 340. Preserving Heritage Through Olives: Karmel Abufarha on Canaan Palestine

The Thriving Farmer Podcast

How can farming protect culture and sustain communities in the midst of conflict? Today on the Thriving Farmer Podcast, Michael is joined by Karmel Abufarha, Marketing Manager of Canaan Palestine. Since 2013, Karmel has worked alongside his father and Palestinian smallholder farmers to create a route-to-market for ancient olive groves and traditional crops. What started as a local effort to safeguard livelihoods has grown into a global movement, connecting Palestinian farmers with consumers who value sustainability, social responsibility, and regenerative practices. Tune in to hear how Karmel...

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339. The Beekeeper’s Apothecary: Kaylee Richardson on Herbs, Homesteading & Honey Bees show art 339. The Beekeeper’s Apothecary: Kaylee Richardson on Herbs, Homesteading & Honey Bees

The Thriving Farmer Podcast

What happens when we slow down, listen to nature, and “learn something old”? On this episode of the Thriving Farmer Podcast, Michael is joined by Kaylee Richardson, Virginia-based herbalist, beekeeper, and author of The Beekeeper’s Apothecary. With roots in Appalachia and a heart for old-world wisdom, Kaylee shares her journey from the medical field to full-time homesteading. Tune in to learn how she integrates herbalism and beekeeping to build a thriving, intentional lifestyle—and how you can begin to “learn something old” each day. In this episode, you’ll hear: Getting...

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338. Behind the Scenes with Michael Kilpatrick: A Conversation with Rodger Wasson show art 338. Behind the Scenes with Michael Kilpatrick: A Conversation with Rodger Wasson

The Thriving Farmer Podcast

What happens when the interviewer becomes the guest? This week on the Thriving Farmer Podcast, the mic flips as Rodger Wasson, longtime advocate for farmers and host of the Farm to Table Talk Podcast, interviews our own Michael Kilpatrick. From behind-the-scenes systems to current hurdles, Rodger dives deep into the day-to-day of Michael’s farm, business, and mindset as a leader in the regenerative agriculture space. Tune in for a rare peek into what’s working (and what’s not) at the Farm on Central farm and store — and why Michael remains committed to helping small farms succeed....

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337. Farm4Profit on Profitable Farming and Smart Stewardship show art 337. Farm4Profit on Profitable Farming and Smart Stewardship

The Thriving Farmer Podcast

What happens when two forward-thinking Iowa farmers team up to help others grow better businesses? This week on the Thriving Farmer Podcast, Michael is joined by Tanner Winterhof and Corey Hillebo, hosts of the Farm4Profit Podcast. With backgrounds in finance, crop and livestock production, and agribusiness leadership, Tanner and Corey are on a mission to help farmers treat their operations like profitable, resilient businesses. Through the Farm4Profit platform, they share tools, technology, and mindset shifts to help farms succeed in today’s complex ag economy. Tune in to hear how they...

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More Episodes

How can farmers streamline record-keeping and operations management with technology?

In this episode of the Thriving Farmer Podcast, we’re joined by Tracey Wiedmeyer, co-founder of Gripp. Growing up on a farm in rural Wisconsin, Tracey combined his deep-rooted agricultural knowledge with his expertise in technology to create a platform that simplifies farm operations. Gripp centralizes everything from equipment tracking to team communication, making it easier for farmers to stay organized and efficient.

Tune in to hear how Tracey and his team are transforming record-keeping, winning industry recognition, and shaping the future of agricultural technology.

 

Episode Highlights:

  • Farming Beginnings: What was it like for Tracey growing up on a farm? [1:39]
  • Career Path: How did Tracey’s journey lead him to agricultural technology? [3:38]
  • The Birth of Gripp: What convinced Tracey to launch Gripp? [8:25]
  • Organic Farming: Can Gripp be useful for organic record-keeping? [16:50]
  • Ease of Use: How tech-friendly is Gripp for farmers? [20:24]
  • Industry Recognition: How did Gripp win the American Farm Bureau Ag Innovation Challenge? [25:08]
  • Future Innovations: What trends is Tracey seeing in AgTech? [27:07]
  • What’s Next: Where is Gripp headed in the coming years? [30:47]

 

Don’t miss this episode on how digital tools can revolutionize farm management and streamline operations with Tracey Wiedmeyer of Gripp!

About the Guest:

Tracey Wiedmeyer, co-founder of Gripp, combines his farming upbringing in rural Wisconsin with a hands-on, tech-savvy approach to solving agricultural challenges. With a focus on simplifying record-keeping and communication for farmers, Gripp provides user-friendly tools that make managing operations more efficient. Tracey’s expertise in both farming and technology has earned Gripp industry recognition, including a win at the American Farm Bureau Ag Innovation Challenge.

 

📲 Connect with Tracey:

 

The Thriving Farmer Podcast would like to thank our sponsor, GRIPP. 

Got lots of people, places and things to track? Gripp is the easiest way for farmers to track anything important to their operation. With flexible QR code tracking, keeping digital records is a snap with Ag’s easiest operator-first mobile app centralizing alerts, reminders, electronic forms and team conversations. With simple month-to-month pricing and no long-term commitments, Gripp can transform and streamline your operation, so you can focus on what’s most important—growing.

For a limited time get 15% of any monthly or yearly subscription at www.gripp.ag/pricing with the code THRIVEIN25 

👉 Try out Gripp today!