Becoming a 'Local Hero' when Marketing your Travel Business
Travel Agent Achievers Podcast
Release Date: 08/29/2023
Travel Agent Achievers Podcast
In this inspiring episode, Ros sits down with long-time friend and award-winning itravel advisor, Lyndall Collins, to talk about what it really means to build a travel business that grows and adapts with life. With over 30 years in the industry and more than 14 years running her own successful home-based business, Lyndall shares her journey from starting out in retail travel, to raising her daughters while working from home, to being named one of itravel’s Top 3 Mobile Advisors in 2024. Lyndall opens up about the transitions she’s experienced from juggling young kids while growing her...
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In this spontaneous and heartfelt conversation, Ros chats with long-time Achievers member Holly Velardo, founder of HollyDay Travel, about the power of systems and how they’ve been the foundation for her business growth. Holly opens up about her early struggles: late nights, juggling five children, and doing everything herself to now running a thriving business with a team of five. She shares how implementing systems has allowed her to: Step out of the overwhelm of working until 2am. Build and train a strong team with clear roles and processes. Delegate tasks she doesn’t love (like...
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Most travel advisors don’t want to think about systems. They want to focus on clients, marketing, or the fun side of travel. But here’s the truth: it’s the unsexy work behind the scenes that builds the strength of your business. In this short episode, Ros shares why we often avoid the tasks that feel boring or hard, and how leaning into them can free up your time, increase referrals, and create a smoother client experience. Think of it like going to the gym: the squats aren’t glamorous, but they’re what build strength. In the same way, setting up your booking flows, client journey,...
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What’s it really like being married to a travel advisor? In this personal episode, Roslyn sits down with her husband, Clint, to share the real-life ups and downs of managing business, family and travel as a couple. From navigating time zones and guilt trips to bucket list dreams and business dinners on their anniversary, this episode shines a light on what it means to build a business and a life together. 🎧 For more tools & resources, visit:
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In this milestone 100th episode of the Travel Agent Achievers Podcast, Ros takes a heartfelt detour from the usual business chat and invites a very special guest to the mic, her 10-year-old son, Jackson. With honesty, humour, and a good dose of sarcasm (from Jackson, of course), they chat about what it’s really like growing up with a mum who’s a travel advisor, mentor, and business owner. From comparing hotel stays with mum versus dad ("With Dad, it’s Ibis Budget. With Mum, it’s Shangri-La") to learning about different cultures through travel, Jackson shares his perspective on the...
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Feeling overwhelmed trying to do all the things in your travel business? In this episode, Ros chats with her General Manager, Redrose, about knowing when it’s time to get help. With years of experience in outsourcing, offshore recruitment, and managing global teams, Redrose shares real-world advice on spotting the signs of burnout, how to start outsourcing with confidence, and what tasks travel advisors should stop doing to focus on growth. You'll hear: The biggest red flags that mean it's time to delegate The systems you need (and don’t) before hiring Simple mindset shifts for solo...
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Is your travel business off track? Or just ready for a reset? In this mid-year reset episode, travel business mentor and coach Roslyn Ranse shares strategies to refocus your goals, overcome cash flow challenges, and finish 2025 strong. You’ll discover how to shift your mindset, structure your systems, and turn Q3 into the most impactful part of your year. Whether you're a travel advisor, agency owner, or independent consultant, this episode is packed with insights to help you reignite your business momentum and take action without burnout. In This Episode, You’ll Learn: Why Q3...
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AI isn’t here to replace travel advisors, it’s here to support you. In this episode, Ros chats with travel researcher, futurist, and AI strategist Bronwyn White about how to use human-first AI tools to streamline your content, save time, and attract high-value clients. With over 30 years in the industry (Qantas, Google, Tourism Australia), Bronwyn shares: How AI can save you hours on marketing What travellers really want (and how to speak their language) The biggest mistakes advisors make with AI How to turn your expertise into “ungoogleable” content that converts You’ll...
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In this episode of the Travel Agent Achievers Podcast, I’m thrilled to welcome Claire Baines, CEO of Hands Across the Water and an absolute powerhouse when it comes to creating experiences that truly matter. Claire isn’t your typical travel professional, but her journey from the world of corporate events to leading one of the most impactful experience-based charities is nothing short of inspiring. We dive into her story on how a passion for events and a single moment of saying “yes” to a charity bike ride led her to a life and career filled with purpose, connection, and heart. Claire...
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In this deeply inspiring episode of the Travel Agent Achievers Podcast, Ros welcomes Peter Baines OAM, a remarkable leader whose journey from crisis zones to creating a life-changing legacy will leave you feeling motivated and hopeful. Peter shares his incredible story, starting as a forensic investigator responding to some of the world’s most devastating disasters, including the 2004 Boxing Day tsunami in Thailand. It was in the aftermath of this tragedy that Peter’s life took a transformative turn. Witnessing the unimaginable loss and heartbreak, he felt a calling to do more, leading him...
info_outlineIn the insightful episode, Ros had the privilege of speaking with Hayley Osborne, the multi-talented marketer and business owner, who contributed valuable insights into the world of travel marketing. Hayley shared her extensive experience, ranging from working on some of the biggest brands like Jack Daniels and Southern Comfort to running her own fashion label and marketing businesses.
One of the highlights was Hayley's emphasis on the importance of local area marketing, regardless of whether listeners are working from home or have a storefront. She was quoted as saying, "whether you are based at home or whether you have bricks and mortar, you can do the same thing in different ways." Her encouragement to integrate both online and offline strategies provided a refreshing approach for those feeling overwhelmed by social media.
Whether you're interested in content pillars, gorilla marketing, or understanding common mistakes in the travel industry, there's something here for everyone. Don't miss this engaging conversation!
On that note, we’d also love to have you in the Achievers in Travel - Facebook group, make sure you join the FREE community. Achievers in Travel - Accountability group.
For more on what is happening and upcoming events - check out www.travelagentachievers.com
Additional details on this podcast episode can be found at: www.travelagentachievers.com/EP83-with-Hayley-Osborne