What I’d Focus on If I Were Starting My Travel Business Today
Travel Agent Achievers Podcast
Release Date: 05/06/2025
Travel Agent Achievers Podcast
In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably. They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals. Key Topics: Qualified visibility vs vanity metrics Organic reach decline and what to do about it How Meta’s new AI targeting works ...
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Recent research released shows an area in travel, that has a unique opportunity right now. Family and multigenerational travel. The research I read showed that currently only 19% of families book through a travel advisor even though 92% plan to travel this year! In this episode, Ros explores the data behind this gap and what it means for you as a travel professional. Discover how to communicate your value clearly, connect with families before they book online, and build trust through storytelling not sales. Grab the Connect Your Value mini workbook for Travel Advisors Connect with Roslyn:...
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In this inspiring episode, Ros sits down with long-time friend and award-winning itravel advisor, Lyndall Collins, to talk about what it really means to build a travel business that grows and adapts with life. With over 30 years in the industry and more than 14 years running her own successful home-based business, Lyndall shares her journey from starting out in retail travel, to raising her daughters while working from home, to being named one of itravel’s Top 3 Mobile Advisors in 2024. Lyndall opens up about the transitions she’s experienced from juggling young kids while growing her...
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In this spontaneous and heartfelt conversation, Ros chats with long-time Achievers member Holly Velardo, founder of HollyDay Travel, about the power of systems and how they’ve been the foundation for her business growth. Holly opens up about her early struggles: late nights, juggling five children, and doing everything herself to now running a thriving business with a team of five. She shares how implementing systems has allowed her to: Step out of the overwhelm of working until 2am. Build and train a strong team with clear roles and processes. Delegate tasks she doesn’t love (like...
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Most travel advisors don’t want to think about systems. They want to focus on clients, marketing, or the fun side of travel. But here’s the truth: it’s the unsexy work behind the scenes that builds the strength of your business. In this short episode, Ros shares why we often avoid the tasks that feel boring or hard, and how leaning into them can free up your time, increase referrals, and create a smoother client experience. Think of it like going to the gym: the squats aren’t glamorous, but they’re what build strength. In the same way, setting up your booking flows, client journey,...
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What’s it really like being married to a travel advisor? In this personal episode, Roslyn sits down with her husband, Clint, to share the real-life ups and downs of managing business, family and travel as a couple. From navigating time zones and guilt trips to bucket list dreams and business dinners on their anniversary, this episode shines a light on what it means to build a business and a life together. 🎧 For more tools & resources, visit:
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In this milestone 100th episode of the Travel Agent Achievers Podcast, Ros takes a heartfelt detour from the usual business chat and invites a very special guest to the mic, her 10-year-old son, Jackson. With honesty, humour, and a good dose of sarcasm (from Jackson, of course), they chat about what it’s really like growing up with a mum who’s a travel advisor, mentor, and business owner. From comparing hotel stays with mum versus dad ("With Dad, it’s Ibis Budget. With Mum, it’s Shangri-La") to learning about different cultures through travel, Jackson shares his perspective on the...
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Feeling overwhelmed trying to do all the things in your travel business? In this episode, Ros chats with her General Manager, Redrose, about knowing when it’s time to get help. With years of experience in outsourcing, offshore recruitment, and managing global teams, Redrose shares real-world advice on spotting the signs of burnout, how to start outsourcing with confidence, and what tasks travel advisors should stop doing to focus on growth. You'll hear: The biggest red flags that mean it's time to delegate The systems you need (and don’t) before hiring Simple mindset shifts for solo...
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Is your travel business off track? Or just ready for a reset? In this mid-year reset episode, travel business mentor and coach Roslyn Ranse shares strategies to refocus your goals, overcome cash flow challenges, and finish 2025 strong. You’ll discover how to shift your mindset, structure your systems, and turn Q3 into the most impactful part of your year. Whether you're a travel advisor, agency owner, or independent consultant, this episode is packed with insights to help you reignite your business momentum and take action without burnout. In This Episode, You’ll Learn: Why Q3...
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AI isn’t here to replace travel advisors, it’s here to support you. In this episode, Ros chats with travel researcher, futurist, and AI strategist Bronwyn White about how to use human-first AI tools to streamline your content, save time, and attract high-value clients. With over 30 years in the industry (Qantas, Google, Tourism Australia), Bronwyn shares: How AI can save you hours on marketing What travellers really want (and how to speak their language) The biggest mistakes advisors make with AI How to turn your expertise into “ungoogleable” content that converts You’ll...
info_outlineAre you feeling torn in all directions in your travel business? Wearing all the hats from sales and marketing to admin and client service? You’re not alone, and in this episode, Ros is diving into what she’d focus on first if she were starting her travel business all over again.
From building solid sales foundations and understanding your ideal client, to avoiding time-wasting distractions and learning how to set intentional business goals. This episode is packed with real-world advice from a seasoned advisor who’s been where you are and continues to show up every day for her clients in her travel business. Just like you are too.
Whether you're brand new to travel or looking to reset and refocus, this episode will help you:
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Set clear goals that actually matter
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Prioritise the right things for growth
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Avoid shiny object syndrome
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Understand why surrounding yourself with the right people is a game changer
Ros also shares her personal journey of building a sustainable business she loves, and why The Achievers Mastermind might be the next right step for you too.
Check out the resources she mentions at: https://www.travelagentachievers.com/93