194. Amplifying Underrepresented Voices: Bethany Hawkins Takes The Mic
Release Date: 09/12/2023
211. Uniting for Wellness: The Rallying Call of Team RWB
Turmeric and Tequila™
“Volunteers don’t get paid, not because they’re worthless, but because they’re priceless.” – Sherry Anderson In this inspiring episode of Turmeric & Tequila Podcast, host Kristen Olson sits down with Aaron Varcasio, the passionate chapter captain of Team Red, White and Blue (RWB) in Denver. They dive deep into the significance of community involvement, particularly in supporting veterans' mental health and well-being. Aaron shares his journey from New York to Colorado, highlighting his transition from aspiring to serve in the navy, to becoming a pivotal figure in...
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210. From Court to Calculations: The Triumphs of NCAA Women's Basketball 2024 By The Numbers!
Turmeric and Tequila™
“A lot of people notice when you succeed, but they don't see what it takes to get there.’ -Dawn Staley As a female athlete I could not be more excited AND impressed by what the women of the NCAAW basketball have done (are doing) and how they showed everyone- basketball fan or not- that you should be watching some of the biggest rising stars in our sports world compete… and dominate. Join me on this solo cast as we dive into the electrifying world of women's college basketball spotlighting the remarkable journeys of Caitlin Clark, Angle Reese, and Juju Watkins (just to name a...
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209. Trailblazing Women: 3 Entrepreneurship Chronicles
Turmeric and Tequila™
I am so excited for this conversation and to welcome back, THE Rosa Jad and THE Clare Sobon! This is an absolutely fun and informative conversation between three real friends sharing their real journeys in entrepreneurship. We are different ages, races, born in different countries, and have all started different businesses- different ways. Rosa is show-host rock star, forging an intentional global production, , and Clare is the who-you-need-to-know human (+model) establishing the mission driven boutique public relations agency. And of course, I share my journeys competing in business,...
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208. Los Rios Farms: Regenerative Farming
Turmeric and Tequila™
“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” ~William A. Foster Let’s get informed on our food and why quality AND morality matter in the farming world! I am excited to welcome Larry Lempka, local owner of Los Rios Farms! Los Rios is a regenerative farm that has been in Larry’s family for over 60 years. As times as moved, Larry has worked to evolve as well and stay on the trend setting tip of farming, but also maintain quality and...
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207. Innovation + Leadership = Unleashing Human Potential with Tamara Ghandour
Turmeric and Tequila™
“Everything you’ve ever wanted is on the other side of fear.” -George Addair I am excited to welcome fellow entrepreneur, podcaster, and CrossFitter, Tamara Ghandour, to the T&T mic! As a business and fitness standout, Tamara shares her journey of personal and professional evolution with success, failure, and a huge passion for humans being humans. Tamara has a wealth of experience in the entrepreneurial and corporate worlds and leading both in humanizing innovation- guiding us to those desired solutions all while understating ourselves and one another just a...
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206. Football Was Just The Beginning: Jake Plummer
Turmeric and Tequila™
"At The End, It's Not About What You Have Or Even What You've Accomplished. It's About Who You've Lifted Up, Who You've Made Better. It's About What You've Given Back." — Denzel Washington I am extra excited about this conversation as a lifelong Colorado athlete! Today we welcome hometown hero, Jake Plummer, to the T&T mic. Jake is a football great, as second-round pick in 1997 he then spent 10 years in the NFL playing for the Arizona Cardinals and then the here, with our Denver Broncos. In addition to being an athlete, Jake is a family man, businessman, and passionate about living...
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205. How I Ran 48.6 Miles in 4 Days: #TheDopeyChallenge
Turmeric and Tequila™
“It's the possibility that keeps me going, not the guarantee.” ― Nicholas Sparks That’s right- 48.6 miles in four days- also known as The Dopey Challenge, by Run Disney! I am excited to share how and why I took this challenge on as I am not a competitive runner, nor had I run more than a few miles at a time in years! I break down my experience with the race itself, all of the logistics, and my personal strategy on executing a 5k, 10k, half marathon, and full marathon in the span of 4 days. In addition, I share my nutrition and fueling, suggested gear and shoes, training...
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204. Designing The Dream: Lil Fresh Sam
Turmeric and Tequila™
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou I am so excited for this conversation because we get to highlight a fellow Colorado born creative! Lil Fresh Sam is a born and raised Denver, Coloradan and has followed her creative fashion designing heart all over the world, working with some of the biggest names in the biz including, Method Man and Iggy Azalea and brands like Reebok and Puma. Lil Fresh Sam shares her journey forging a brand, business, and dream from Denver and...
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203. Year in Review 2023 AND Year in Preview 2024
Turmeric and Tequila™
“Success doesn't come to you; you go to it.” ― T. Scott McLeod Yes, this is our annual podcast reviewing 2023 and getting intentional for what we want in the new year, 2024! Ashley joins me once again to discuss some major events of 2023 worldwide and personally and we both run through our . It has been so cool to look back at these over the years and see the growth and changes. Given the current landscape of our world, there is no better time than now to fully embrace personal responsibility and all the things we CAN control. This is not about religion, politics, or...
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202. Local, Classy, and Lit: Uncle Tim's Cocktails
Turmeric and Tequila™
“This is the power of gathering: it inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive.” -Alice Waters Hi Guys, I am excited about this one! We have local cocktail fam in the house and these are not your average college creations- these are top notch beverages to impress your friends, family, and your own taste buds… made easy! The holidays are here and there is no better gift than a good hug and varsity libation, so listen in on how this amazing idea came to be a full-on business creation leveling up you party and home bar with ease. Uncle...
info_outline"I raise up my voice -- not so I can shout, but so that those without a voice can be heard."
--Malala Yousafzai
Welcome back to T&T, where we are oh-so passionate about fellow podcasting family especially the ones Amplifying Unheard Voices like Bethany Hawkins is! On today's episode, we have a remarkable guest who has dedicated her life to ensuring that historically underrepresented voices are heard. Bethany Hawkins, the CEO and Founder of Crackers In Soup, joins us to share her inspiring journey from a corporate career spanning over 18 years to becoming a podcasting powerhouse. Her story is a testament to the incredible impact one person can make when they decide to empower others through podcasting. This is a powerful convo that shows you making pivot just might be the most important step you ever take and to be ready, because the perfect journey is filled with imperfection. Even the pro’s “have days”, so handle all challenges with grace like Bethany does, because every step (even the missteps) are a critical part of the journey.
Highlights:
Amplifying Underrepresented Voices. The power of podcasting. Representation and holding or clearing space. Taking the mic. Crackers in soup. The imperfect journey. Our children and their safety. The corporate world. Make a pivot and/or taking the leap. Following your heart. Podcasting and the hustle. Women of color leading.
Related Articles:
Passing the microphone: broadening perspectives by amplifying underrepresented voices
From ethical to equitable social media technologies: Amplifying underrepresented youth voices in digital technology design
Can the subaltern (s) speak? Amplifying the voices of global South scholars in the Australasian marketing academy
Time Stamps:
2:00- I am an observer and I knew I wanted to help
3:00- My journey in law
3:30- Burnout and gets intro to podcasting
8:04- The ills of the world, we handle that
8:40- Protective of our daughter because of the things we saw in the world
11:02- You want to come home, call me
16:50- Inappropriate comments, HR is a no-show
17:35- Explaining how a marginalized group feels to non-marginalized people
18:24- the mental load builds up
21:04- The mic is on:)
23:26- Taking the leap!
25:47- Helping people through podcasting
31:54- humanizing the brand
32:29- What kept you so grounded?
32:45- My Mom, the super hero
35:20- self-awareness, owning your shit
38:21- you have to be cemented to your ground as an entrepreneur
42:05- the team is on the yacht with me when big success hit
46:00- Crackers In Soup
50:45- The cream of the crop rises
54:39- Companies should look at the importance of podcasting
55:00- Put a line in your budget for podcasting marketing
1:00:44- Embracing the journey- all of it:)
Bethany Hawkins:
Bethany Hawkins is the CEO and Founder of Crackers In Soup. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard. So...she decided to create a company that ensures all historically underrepresented voices are heard.
Since its inception, Crackers In Soup has worked on over 80 podcasts from creating cover art to helping women create their podcast vision through launches, podcast management, consultations, etc. She has worked on podcasts that are award nominated, won awards (including her own), podcasts that have 3 million listeners and one podcast she worked on was featured in a Princeton course.
Sharing her expertise on summits, such as Podfest, Afros & Audio, Podcast Editor Academy to name a few, she has been coined a "Thought Leader" but still blushes and claps in excitement when someone invites her to speak! Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast service providers.
https://crackersinsoup.com/
Instagram - @bcrackersinsoup
LinkedIn - @crackersinsoup
Twitter - @crackers_in
Tik Tok - @crackers_in_soup
Connect with T&T:
IG: @TurmericTequila
Facebook: @TurmericAndTequila
TikTok: @TurmericTequila
Website: www.TurmericAndTequila.com
Host: Kristen Olson
IG: @Madonnashero
Website: www.KOAlliance.com