620. Christian Derosiers, Co-founder of Flashpoint.ai
Unleashed - How to Thrive as an Independent Professional
Release Date: 09/29/2025
Unleashed - How to Thrive as an Independent Professional
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Show Notes: Isa D’Elia, co-founder of GoalBridge, an AI startup in stealth mode opens the conversation with a brief overview of her background, mentioning she was at Amazon for five years and her co-founder, Vedant, was a software engineer at a financial institution in India. The Origin Story of GoalBridge Isa met her business partner in Berkeley Haas Business school. Through many discussions, they identified a problem in the consulting industry where consultants spent too much time on admin and manual work. They saw an opportunity to use AI to automate these tasks, leading to the creation...
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Show Notes: Bruno Strunz, lawyer, keynote speaker, and author of How to Sell Value in the Legal Market, shares his background, including his career path as a lawyer, including making partner and working for Volkswagen, and his extensive experience working with various companies and firms in both the legal departments and sales departments. Business Development for Professional Services Firms Bruno discusses his focus on business development for professional services firms, by selling in a structured and data-driven manner. Since 2018, he has been helping firms with what they have called...
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Introducing EVE This episode kicks off with an introduction to EVE, an AI operator that turns email inboxes into lead generation. Founder Vadim Rogovskiy explains that EVE helps small businesses organize their inboxes to find leads and follow-ups. EVE saves time by drafting personalized emails and flagging upsell or churn signals. He mentions the special pricing: $250 per month for an individual plan and $500 per month for a team plan. EVE offers a seven-day trial, a refund for the first month, and a risk-free first month. Vadim also provides information on how to find more information about...
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Christian Derosier, co-founder of Flashpoint.ai, explains that it is an AI-native market research agency that offers tools and methods typically used by market research agencies but at a fraction of the time and cost. Flashpoint.ai includes surveys, media monitoring, expert calls, and proprietary tools, aiming to provide a comprehensive market research solution. The tool is designed to help business leaders and consultants live at the level of business problems, clarifying objectives and translating them into a coordinated set of tools.
Demonstrating Flashpoint.ai Features
Christian shares his screen to demonstrate the tool, starting with a generic research query about market trends related to lactose-free ice cream in the United States.
The tool generates an AI web overview, providing initial context and a research plan, including sections on growth drivers, consumer preferences, competition, and barriers to scale.
Users can edit and add new sections to the research plan, and the tool provides an AI assistant for further context and detail.
The action plan translates the high-level objective into specific tools, such as surveys, expert interviews, and generative R&D testing.
The Generative R&D Tool
Christian explains the generative R&D tool, which conducts market testing by running ads to evaluate interest and demand for products. The tool generates ads and landing pages, allowing users to observe real consumer behavior and preferences. The ads are deployed on Google Ads, and the landing pages provide real information and links to actual products or services. The tool is useful for concept testing, new product development, and disruptive innovation, as it allows testing without attaching real brand names.
Generative R&D Case Study
Christian shares a case study where a small liberal arts school used the generative R&D tool to test different marketing strategies. The school tested various concepts, including study abroad offers, practical applications of liberal arts degrees, and even anti-woke liberal arts schools. The tool helped the school identify latent demand and insights into future planning. The cost for running the ads and generating insights is relatively low, making it an efficient and cost-effective method for market research.
Flashpoint.ai Licensing
The base fee for a Flashpoint.ai license is $40 per month per user, billed annually at $480.
Additional costs come from sample sizes, ad runs, expert calls, and other project-specific expenses.
Users can purchase resources a la carte for each project, avoiding long-term commitments.
The tool is available on flashpoint.ai, and additional resources, such as sample deliverables and video walkthroughs, can be provided upon request.
Timestamps:
0:02: Overview of Flashpoint.ai
04:07 Live Demo of Flashpoint.ai
11:29: Generative R&D Testing
21:41: Case Study and Insights
23:50: Pricing and Availability
Links:
Website: https://www.flashpoint.ai/
This episode on Umbrex: https://umbrex.com/unleashed/episode-620-christian-derosiers-co-founder-of-flashpoint-ai/
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.