Libsyn Directory

Diversity, Equity and Inclusion Messaging, with Jamila Walker and TaQuinda Johnson

Release Date: 01/27/2021

Mastering Your Communications, with David Gibson

undeclared

In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.

10-Benefits of a Brand Strategy, with Allison Lanier

undeclared

In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.

From College to University, with Dr. Laralee Harkleroad

undeclared

Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

The Components of a Brand Strategy, with Allison Lanier

undeclared

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.

Marketing and the Global Pandemic, with Laura Jack

undeclared

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.

Trust the proven process, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.

The Power of Cross-Team Collaboration, with Keith Warburg

undeclared

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

Standing Out by Serving a Unique Niche, with Andy Geeter

undeclared

Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.

Generational Trends and Future-Facing Strategies, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.

Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson

undeclared

Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.

More Episodes

Jamila Walker’s Bio:

Jamila Walker is the University Social Media Manager and an Adjunct Professor at Old Dominion University in Norfolk, Virginia with over ten years of experience in digital, public relations and marketing. Jamila leads the institution’s social media program and works with different colleges, departments, faculty and students to identify the most effective way to disseminate key messages across digital platforms and tracks the success of those messages across multiple channels.

TaQuinda Johnson’s Bio:

TaQuinda Johnson believes the field of public relations and social media is more than just an occupation, it’s a calling. With over 15 years of experience within the communications and public relations sector, TaQuinda Johnson is the Social Media Strategist at Eastern Michigan University in Ypsilanti, Mi. TaQuinda is responsible for leading the charge for all social media efforts, while displaying the University’s culture online. She also serves as liaison between the Division of Communications and various colleges and departments ensuring key messaging and best practices are utilized across the various social media platforms. When she is not at EMU, the sought after speaker is assisting faith-based organizations in displaying their ministry’s cultures online.

What you’ll learn about in this episode:

How Jamila and TaQuinda connected and then together created a Facebook group for Black higher ed communication professionals
Why the Blacks in Higher Ed Communications Facebook group provides a much-needed sense of community and a mutual support system for participants
How Jamila came to working in higher ed from a background in performing arts and non-profit work
How TaQuinda shifted from working in the automotive industry when she was contacted by a university about an open position
How TaQuinda and Jamila find balance in their messaging strategy, especially during difficult times and crisis situations
Why teamwork, delegation, and separation between work and home life have been critical support tools to help TaQuinda and Jamila manage the challenges of 2020
How Jamila and TaQuinda have had to address very different situations and challenges at their respective institutions when addressing social injustice events
How the discussion about racial issues is an ongoing and evolving conversation at Eastern State University, and how TaQuinda has seen an extraordinary response from her efforts
Why institutions who say that diversity is a part of their culture need to back those words up with action

Resources:

Blacks in Higher Ed Communications Facebook group: www.facebook.com/groups/blacksinhigheredcomm/
Jamila Walker’s LinkedIn: www.linkedin.com/in/jamilatwalker/

Additional resources:

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