loader from loading.io

Mastering Your Communications, with David Gibson

undeclared

Release Date: 10/13/2021

Mastering Your Communications, with David Gibson show art Mastering Your Communications, with David Gibson

undeclared

In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.

info_outline 10-Benefits of a Brand Strategy, with Allison Lanier show art 10-Benefits of a Brand Strategy, with Allison Lanier

undeclared

In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.

info_outline From College to University, with Dr. Laralee Harkleroad show art From College to University, with Dr. Laralee Harkleroad

undeclared

Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

info_outline The Components of a Brand Strategy, with Allison Lanier show art The Components of a Brand Strategy, with Allison Lanier

undeclared

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.

info_outline Marketing and the Global Pandemic, with Laura Jack show art Marketing and the Global Pandemic, with Laura Jack

undeclared

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.

info_outline Trust the proven process, with Allison Lanier show art Trust the proven process, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.

info_outline The Power of Cross-Team Collaboration, with Keith Warburg show art The Power of Cross-Team Collaboration, with Keith Warburg

undeclared

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

info_outline Standing Out by Serving a Unique Niche, with Andy Geeter show art Standing Out by Serving a Unique Niche, with Andy Geeter

undeclared

Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.

info_outline Generational Trends and Future-Facing Strategies, with Allison Lanier show art Generational Trends and Future-Facing Strategies, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.

info_outline Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson show art Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson

undeclared

Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.

info_outline
 
More Episodes

David Gibson is vice president for communications and marketing at Middlebury, where he oversees public affairs, marketing, internal and crisis communications, branding, web strategy, social media, creative services, and print and mail operations. He has three decades of experience advancing the interests of mission-driven institutions and has built programs clarifying their value in the world and bringing deeper engagement with stakeholders. He has held staff positions at Hampshire, MIT, and Dartmouth and was a vice president of strategic communications for the international consulting firm Grenzebach Glier and Associates. At Cornell, he and his team won two Sibley “magazine of the year” awards. As its managing editor, he helped Yankee earn its first National Magazine Award nomination for reporting.

What you’ll learn about in this episode:

  • How David's career led to higher education marketing, and how his background in magazines has helped inform his career and given him a unique marketing perspective
  • Why articulating who your institution truly is in a conversational way lies at the heart of higher education marketing's impact
  • Why David sees his role as “curating and collating” an institution’s messaging as much as “creating” content
  • Why getting stakeholder buy-in is really just about having conversations with people and listening to their thoughts
  • How David defines "engagement", based on enabling an audience to emotionally feel something that can motivate them to do something in partnership with the institution
  • Why identifying and repurposing content is a powerful way for especially small higher ed marketing teams to expand their reach
  • How David learned "the business of philanthropy" through a new career change, and what key lessons about giving and communication he learned in that role
  • What wisdom David has to share with higher education marketing professionals seeking to master their communications skills

Resources:

Additional resources: