loader from loading.io

Diversity & Inclusion in Higher Education, with Sara Taylor

undeclared

Release Date: 11/04/2020

Mastering Your Communications, with David Gibson show art Mastering Your Communications, with David Gibson

undeclared

In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.

info_outline 10-Benefits of a Brand Strategy, with Allison Lanier show art 10-Benefits of a Brand Strategy, with Allison Lanier

undeclared

In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.

info_outline From College to University, with Dr. Laralee Harkleroad show art From College to University, with Dr. Laralee Harkleroad

undeclared

Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

info_outline The Components of a Brand Strategy, with Allison Lanier show art The Components of a Brand Strategy, with Allison Lanier

undeclared

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.

info_outline Marketing and the Global Pandemic, with Laura Jack show art Marketing and the Global Pandemic, with Laura Jack

undeclared

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.

info_outline Trust the proven process, with Allison Lanier show art Trust the proven process, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.

info_outline The Power of Cross-Team Collaboration, with Keith Warburg show art The Power of Cross-Team Collaboration, with Keith Warburg

undeclared

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

info_outline Standing Out by Serving a Unique Niche, with Andy Geeter show art Standing Out by Serving a Unique Niche, with Andy Geeter

undeclared

Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.

info_outline Generational Trends and Future-Facing Strategies, with Allison Lanier show art Generational Trends and Future-Facing Strategies, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.

info_outline Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson show art Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson

undeclared

Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.

info_outline
 
More Episodes

Sara Taylor, President and Founder of deepSEE Consulting, has over thirty years of extensive experience in the practice of Diversity and Inclusion serving local, national and global clients. While her areas of specialty are in both Diversity and Leadership Development, Sara has become a thought leader particularly in the field of Cultural Competence. Her bestselling book, Filter Shift: How Effective People SEE the World, is used by numerous individuals and organizations to increase success and create greater effectiveness. Sara holds a Master’s degree in Diversity and Organizational Development and, prior to founding deepSEE, held positions such as Chief Diversity Officer and Leadership and Diversity Specialist.

What you’ll learn about in this episode:

  • Why Sara and her team at deepSEE Consulting define diversity as “differences that make a difference”
  • What unconscious bias is, and how of the millions of pieces of information we take in every second we are only conscious of around 40 of them
  • Why bias isn’t just about negative feelings toward marginalized groups but also includes positive feelings toward dominant groups
  • What the five stages of cultural competence are and how each stage affects our ability to navigate difference
  • How Sara helps people overcome feelings of self-consciousness over their unconscious biases and move forward
  • How diversity can be included in your marketing in an authentic and effective way, and what you should avoid doing
  • Why diversity alone isn’t enough to improve productivity, and why a team’s cultural competence makes a big difference
  • Why developing cultural competence is a process that starts with your own subconscious bias first
  • How to best deal with situations in which people push back against diversity and inclusion work, and why commonality is the key
  • Why equality isn’t the same as equity, and how doing the work can impact all aspects of your institution

Resources:

Additional resources: