loader from loading.io

Meeting the Needs of International Students, with Simon Hamlin and Mim Phillips

undeclared

Release Date: 11/11/2020

Mastering Your Communications, with David Gibson show art Mastering Your Communications, with David Gibson

undeclared

In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.

info_outline
10-Benefits of a Brand Strategy, with Allison Lanier show art 10-Benefits of a Brand Strategy, with Allison Lanier

undeclared

In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.

info_outline
From College to University, with Dr. Laralee Harkleroad show art From College to University, with Dr. Laralee Harkleroad

undeclared

Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

info_outline
The Components of a Brand Strategy, with Allison Lanier show art The Components of a Brand Strategy, with Allison Lanier

undeclared

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.

info_outline
Marketing and the Global Pandemic, with Laura Jack show art Marketing and the Global Pandemic, with Laura Jack

undeclared

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.

info_outline
Trust the proven process, with Allison Lanier show art Trust the proven process, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.

info_outline
The Power of Cross-Team Collaboration, with Keith Warburg show art The Power of Cross-Team Collaboration, with Keith Warburg

undeclared

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

info_outline
Standing Out by Serving a Unique Niche, with Andy Geeter show art Standing Out by Serving a Unique Niche, with Andy Geeter

undeclared

Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.

info_outline
Generational Trends and Future-Facing Strategies, with Allison Lanier show art Generational Trends and Future-Facing Strategies, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.

info_outline
Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson show art Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson

undeclared

Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.

info_outline
 
More Episodes

Mim’s Bio

Mim Phillips has had the opportunity to work in diversified career fields while maintaining a philosophy to help others and consistently bring her skills and strengths to each role she’s pursued. Born in Hong Kong, Mim has traveled to 43 countries and lived in the U.S., UK, and Iran, crediting her international experiences to her worldview. A Chapman University alumni, Mim received her B.S. in marketing and business administration as well as a teaching certificate. While working in the U.K., Mim attained an interior design diploma and subsequently owned a design firm in the U.S. gaining regional recognition. During that same time, as creative director and entrepreneur, for over a decade her highlight was providing leadership to increase graduation rates in the inner city and connecting business clients to partner with a K-12 Center.

With an M.S. in Organizational Leadership and international management from Colorado State University-Global Campus, she moved into international higher education and for 6 years worked in a broad range of various roles, ranging from academic advising, DSO, recruiting and overseeing an international office. Today she works as an account executive for Study in the USA, a firm that believes in the global impact of international education. On her offtime, she enjoys hiking, painting, and spending invaluable time with her kids, husband, and 2 young grandkids.

Simon’s Bio

Simon Hamlin has lived quite a few lives in his life…

After graduating from UCLA with a B.A. in Sociology, he backpacked through Europe. Shortly after, Simon worked as a counselor at an American high school in Israel (Alexander Muss), followed by another backpacking excursion through Egypt, Jordan, and Israel.

Simon returned to his hometown of Seattle, where he worked in Public Relations at a high tech PR firm and in Marketing at a music startup. On a whim, he also decided to take an acting class. What began in earnest as a few evening classes turned into a 10+ year career as a professional actor. Simon worked extensively on stage and on camera, including roles in The Fighter (Academy Award nomination for Best Picture) and Leverage (TNT television series).

In between acting gigs, Simon did all types of work: restaurant waiter, script coverage writer, speed dating host, producer, salesperson… But the job that had the biggest impact on his life was working with a young boy with autism. That inspired Simon to work with The Miracle Project, a theatre and film arts program for children with special needs. He co-produced a live show that became the topic of an HBO documentary called Autism: The Musical.

As Simon’s priorities in life shifted, he transitioned out of acting to focus on several of his passions – international travel, education, and marketing. This led him to study in the USA, where he has spent the past 7 years helping US schools connect with international students.

Outside of the international student marketing world, his main areas of interest in life are learning how to optimize and integrate mind and body (through yoga, meditation, diet), the environment, writing, world travel, and minimalistic living.

What you’ll learn about in this episode:

  • What part of Mim and Simon’s work at Study in the USA they find most impactful on a day-to-day basis
  • How higher education institutions can better engage with international students, and how interacting with these students differs from domestic students
  • What steps schools can take to better understand the needs of international students, their families, and other supporters, and why relationship-building is key
  • What potential challenges and obstacles international students face, and why it is crucial to make efforts to bridge language barriers in particular
  • What major misconceptions create challenges for international students, and how institutions can address those misconceptions
  • Why international students often face overlooked financial hurdles, and how the outbreak of the global pandemic has uniquely impacted this student cohort
  • Why tailoring your messaging to the current environment is crucial, and what areas of study seem to be most popular with international students
  • How China, India, South Korea, Vietnam, Indonesia, and Latin America lead the way in the number of international students coming to the United States to study
  • Why it is important to allocate sufficient financial resources to marketing toward international students
  • Why you should still be focusing on consistent marketing efforts, even during the global pandemic crisis

Resources:

Additional resources: