Mastering Your Communications, with David Gibson
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In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.
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10-Benefits of a Brand Strategy, with Allison Lanier
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In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.
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From College to University, with Dr. Laralee Harkleroad
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Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.
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The Components of a Brand Strategy, with Allison Lanier
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When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.
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Marketing and the Global Pandemic, with Laura Jack
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In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.
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Trust the proven process, with Allison Lanier
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In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.
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The Power of Cross-Team Collaboration, with Keith Warburg
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It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.
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Standing Out by Serving a Unique Niche, with Andy Geeter
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Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.
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Generational Trends and Future-Facing Strategies, with Allison Lanier
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In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.
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Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson
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Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.
info_outlineChristine Bowman has served as the Dean for Enrollment Services at Southwestern University since May of 2014. Her responsibilities include overseeing the admission office to set enrollment philosophies at Southwestern University.
After growing up in Houston, she attended Southwestern University in Georgetown, Texas, graduating in 1993. She furthered her education earning a Masters degree in Higher Education Administration from The University of Texas at Austin. Throughout her career, Christine has worked with tour guides, campus visitation planning, alumni recruiting programs, transfer students, and international students managing staff and other “supplemental” duties that make an admission and enrollment office successful.
Professionally, Christine has been active in various organizations including The National Association of College Admission Counseling on both the National and State level. She was the Co-Chair for the 2007 NACAC National Conference in Austin and served as the Chair of the Independent Colleges and Universities of Texas E-Committee. She currently serves as the Chair of the Colleges that Change Lives Board of Directors and as a member of the TACAC Fiscal Policy Committee. With 20 years of experience in the Admission profession, Christine believes in guiding students to find the right college fit and regularly gives presentations encouraging a stress-free college search process.
What you’ll learn about in this episode:
- How the global pandemic and its effects have impacted the work Christine and her team have done, and what adjustments they have made to adapt to the new reality
- What major wins Christine experienced during the summer enrollment period, and what important lessons she was able to glean from the challenges the team faced
- What adjustments Southwestern University has made to adhere to social distancing and health safety guidelines
- How Christine and her team are preparing for the coming enrollment cliff, and what steps they are taking now to strongly position themselves in advance of the drop
- Why traditional name lists through the SAT and ACT may not work as well as it has in the past, and why creative nontraditional solutions are needed
- What tips and strategies Christine has to share for better collaboration between marketing and admissions teams
- How Christine is focusing on maintaining authenticity and Soutwestern University’s sense of self even while innovating new strategies
- How strong collaboration across Southwestern had become a powerful asset to help drive their success through this transition
- What steps Christine is taking to help students and their families address financial concerns, especially during this difficult period
- How Southwestern works not just to recruit new students but to retain existing students by showing the value of the education and experiences they offer
Resources:
- Website: www.southwestern.edu
- Website: www.ctcl.org
- Twitter: https://twitter.com/suadmissioncb @suadmissioncb
- Facebook: www.facebook.com/christine.k.bowman
- LinkedIn: www.linkedin.com/in/christine-bowman-5391568/
Additional resources:
- Website: www.theundeclaredpodcast.com
- Website: www.upandup.agency
- Email: [email protected]