Mastering Your Communications, with David Gibson
undeclared
In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.
info_outline
10-Benefits of a Brand Strategy, with Allison Lanier
undeclared
In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.
info_outline
From College to University, with Dr. Laralee Harkleroad
undeclared
Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.
info_outline
The Components of a Brand Strategy, with Allison Lanier
undeclared
When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.
info_outline
Marketing and the Global Pandemic, with Laura Jack
undeclared
In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.
info_outline
Trust the proven process, with Allison Lanier
undeclared
In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.
info_outline
The Power of Cross-Team Collaboration, with Keith Warburg
undeclared
It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.
info_outline
Standing Out by Serving a Unique Niche, with Andy Geeter
undeclared
Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.
info_outline
Generational Trends and Future-Facing Strategies, with Allison Lanier
undeclared
In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.
info_outline
Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson
undeclared
Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.
info_outlineGrantland Rogers, a high school senior honors student from Easley, SC preparing to enter higher education, shares his experiences with the marketing materials he has received, the admissions processes he has navigated, and his perspective as a top-performing high school student considering his higher education options.
What you’ll learn about in this episode:
- How Grantland has been in honors classes since the 8th grade and in AP classes, placing in the top five of his graduating class
- What areas of study Grantland hopes to focus on in college, and what he is looking for in the higher education institutions he is considering
- Why it is important for Grantland to attend a higher ed institution that doesn’t just prepare him for his future career but for being an independent adult
- Why talking to higher ed students about their own experiences has been invaluable to Grantland, and why he wishes institutions would provide a way to connect with students
- How Grantland would like to see higher ed institutions bring more of the on-campus experience to their virtual tours
- What key experiences with institutions have most resonated with Grantland, and what questions he’s still seeking answers for
- Why Grantland would like higher ed institutions to offer a support network to help smooth the transition to being a college student and developing adult life skills
- How Grantland is looking to his parents to help him make big decisions about his education, and why he still values the personalized touch of physical mail and text messaging
- Grantland shares an experience he had that gave him a less-than-positive impression of that school, and what he would recommend institutions do differently
- What one thing Grantland would change to make his decision easier to come to, and why a sense of calm and reassurance is key
Additional resources:
- Website: www.theundeclaredpodcast.com
- Website: www.upandup.agency
- Email: [email protected]