Libsyn Directory

Managing Multiple Projects at the Same Time, with Mary Beth Oakey

Release Date: 01/06/2021

Mastering Your Communications, with David Gibson

undeclared

In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.

10-Benefits of a Brand Strategy, with Allison Lanier

undeclared

In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.

From College to University, with Dr. Laralee Harkleroad

undeclared

Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.

The Components of a Brand Strategy, with Allison Lanier

undeclared

When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.

Marketing and the Global Pandemic, with Laura Jack

undeclared

In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.

Trust the proven process, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.

The Power of Cross-Team Collaboration, with Keith Warburg

undeclared

It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.

Standing Out by Serving a Unique Niche, with Andy Geeter

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Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.

Generational Trends and Future-Facing Strategies, with Allison Lanier

undeclared

In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.

Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson

undeclared

Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.

More Episodes

Mary Beth Oakey brings strategic thinking combined with creative spark to the client team at Up&Up.

Her background is in retail marketing for a national clothing chain where she served as the director of social media and marketing and in the agency space where she served as an account executive on digital and brand strategy projects. Interacting with clients is still one of her favorite things, but these days you’ll find her behind the scenes resourcing the team and keeping projects on time and on budget.

Mary Beth and her husband, John, live in downtown Greenville with their four fur-children, Moose (a German Shepherd, Collie mix), Daisy (a Treeing Walker Coonhound, Husky mix), Roo (a Chocolate Lab, Weimaraner mix) and Ellie (an orange tabby). They can often be found on the Swamp Rabbit Trail, enjoying a local brewery, or working with the animal rescue community.

What you’ll learn about in this episode:

How Mary Beth’s background in retail marketing and in the agency space has offered her a unique perspective she employs in her position at Up&Up
How Mary Beth juggles multiple projects and roles, and why compartmentalizing and focusing on one big project at a time is very important
What key systems, tools, and resources Mary Beth uses to communicate with the team and keep the work flowing efficiently
Why Mary Beth suggests you start your project planning by first laying out major milestones or deliverables for the project, then building out from there
Why you should set realistic expectations and allow enough time to go through multiple revisions, and why people often underestimate the time a project will take
How to best manage parallel projects in tandem, and why appropriate planning and staffing is critical for success
How to deal with budgeting challenges and unexpected expenses, and what points to remember when developing a launch plan
Why Mary Beth tries to involve clients and external stakeholders in the process as much as possible to demonstrate steady progress over time
What Mary Beth seeks to learn from reviewing the closing of a project and then how she integrates that knowledge into the next project

Resources:

LinkedIn: https://www.linkedin.com/in/foglemanscott
LinkedIn: https://www.linkedin.com/in/allison-lanier
Facebook: https://www.facebook.com/upandupagency
Twitter: https://twitter.com/upandupagency

Additional resources:

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