Preparing for Upcoming Projects, with Scott Fogleman and Allison Lanier
Release Date: 01/13/2021
Mastering Your Communications, with David Gibson
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In this episode of Undeclared, David shares invaluable wisdom gained over his three decades of experience, and he offers tips and strategies for #HigherEd marketing and communications teams of any size to make the most of their resources.
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10-Benefits of a Brand Strategy, with Allison Lanier
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In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.
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From College to University, with Dr. Laralee Harkleroad
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Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.
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The Components of a Brand Strategy, with Allison Lanier
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When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.
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Marketing and the Global Pandemic, with Laura Jack
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In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.
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Trust the proven process, with Allison Lanier
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In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.
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The Power of Cross-Team Collaboration, with Keith Warburg
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It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.
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Standing Out by Serving a Unique Niche, with Andy Geeter
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Andrew College in Georgia offers a unique student experience. That’s because it’s a residential two-year college with a very small student population. In this episode of the Undeclared podcast, Vice President of Enrollment Management Andy Geeter shares how this very targeted niche allows Andrew College to uniquely position itself among its competitors.
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Generational Trends and Future-Facing Strategies, with Allison Lanier
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In this episode of the Undeclared podcast, host Allison Lanier discusses the key differences between members of the Millennial, Generation Z and Generation Alpha groups, and she shares what you should begin thinking about now in preparation for the ascendance of Gen Alpha, born between 2010 and 2024, and how you can ready your #HigherEd institution to meet their changing needs and expectations.
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Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson
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Navigating a #HigherEd institutional name change is one of the biggest and most difficult branding challenges you can face… but imagine going through two back-to-back name changes and full rebrands. Crazy, right? In this episode of the Undeclared Podcast, Christen Engel and Aubrey Hinkson from Augusta University share how they successfully navigated the incredible challenges and opportunities by utilizing key collaborations and including stakeholders in all aspects of the process.
info_outlineWhat you’ll learn about in this episode:
- Why any project, refresh or update you begin should always start with a strong, clear focus on your brand
- Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message
- Why telling your story through your brand is the secret to differentiating yourself from your competitors
- Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students
- Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives
- Why the timeline of a brand and website refresh typically requires around a year to eighteen months
- Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project
Resources:
- Website: www.theundeclaredpodcast.com
- Website: www.upandup.agency
- Email: [email protected]
- LinkedIn: https://www.linkedin.com/in/foglemanscott
- LinkedIn: https://www.linkedin.com/in/allison-lanier