E84: The Real Cost Of Founding A Game Startup with Joseph Kim
Release Date: 03/11/2025
Building Better Games
Game production lives and dies on planning—but most teams are still building like it’s 2010. In this episode, Ben is joined by Jeanne-Marie Owens and Jesse Houston of Critical Path to reveal better ways a studio can function based on decades of experience. From the myth of the “critical path” to the illusion that things will magically come together in the final stretch, they explain why “figure it out later” kills projects, how lack of real commitment cripples teams, and what it actually takes to build a dependable studio culture. Hint: It’s not a short list of “values.” This...
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Hiring only senior engineers might feel like a smart move, but is it breaking game development? In this episode, Ben sits down with Carly Taylor (an engineer and data scientist formerly on Call of Duty, now at Databricks) to tackle one of the most pressing and misunderstood issues in game development today: the crumbling pipeline of engineering talent. They dive deep into the tragedy of the commons happening across studios, where short-term thinking and overreliance on senior talent are putting the future of game engineering at risk. Carly sheds light on the danger of under-investing in junior...
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Building a game is hard. Leading the team to do it well without losing yourself along the way? That’s even harder. In this episode, Ben sits down with Melissa Phillips, founder of Games Leadership and a former Head of Studio, to talk about the messy, emotional, and deeply human side of game leadership. From BAFTA boardrooms to indie trenches, Melissa brings a rare blend of psychological insight and real-world experience to one of the most overlooked conversations in game development: what happens when power, pressure, and people collide. They dig into what founders get wrong, why doing...
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What if the next great game studio doesn’t come from the West? In this episode, Ben chats with Rob Wynne and Clark Kosene from Rising Tide Studios—an unannounced AAA-inspired indie team taking a bold leap: building a game that truly bridges Eastern and Western audiences. We dive deep into why the moat of Western AAA game development is disappearing fast—and how China, with more devs than the U.S. and EU combined, is already playing on equal footing. Rob and Clark share the untold story of how Rising Tide’s founding team (ex-Activision and former Soulslike directors) aims to skip the...
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How would you know if your studio’s culture is toxic—before it’s too late? In this exclusive conversation, we talk with Charlie Sull, co-founder of CultureX and researcher with MIT, about how to spot, measure, and fix toxic workplace culture—especially in the high-stakes world of game development. Forget ping pong tables and free snacks. Culture is your operating system, and if leaders don’t prioritize it, dysfunction spreads fast. We break down: What creates a toxic culture The Toxic Five behaviors that damage morale and hurt retention Why standard employee surveys fail—and what...
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Building a great game is hard—but getting players to actually discover and play it? That’s often harder. In this episode of Building Better Games, Ben sits down with user acquisition expert Matej Lančarič, whose decade of experience spans mobile, PC, Steam, and cross-platform launches. Together, they dive deep into the realities of user acquisition (UA), creative strategy, and why great games still fail without a clear plan to get players in the door. We break down: What “user acquisition” really means in 2024 Why CPI, LTV, ROAS, and retention all matter—but don’t tell the whole...
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In this episode, we welcome back organizational psychologist Graham McAllister for part 3 of our deep dive into one of the most critical challenges in game development—game vision. If you're a game developer, leader, or aspiring leader, this is an essential conversation that exposes why studios struggle to align on vision and how that misalignment contributes to failed games, frustrated teams, and organizational friction. Graham shares exclusive insights from his groundbreaking research, revealing why even seasoned studios misfire on creating shared mental models and what happens when...
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The gaming industry is changing rapidly, and the global landscape is shifting in ways many studios aren’t prepared for. Are Western game studios becoming too complacent? What role will international development play in the future of game creation? In this episode, Joseph Kim, CEO of Lila Games, shares hard-earned lessons about building a game studio in India, the challenges of hiring and leading globally, and the realities of making tough business decisions in game development. Key Takeaways: The Complacency Problem – Many Western studios lack the urgency and work ethic to stay...
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What does it take to lead effectively in the gaming industry? Many leaders in game development step into their roles without formal training—learning through trial and error. In this episode, we break down what real leadership looks like, how to avoid common pitfalls, and how to drive meaningful change without falling into the trap of just "managing" processes. Key Takeaways: The difference between management vs. leadership in game dev How to set and maintain the right goals for your team Avoiding false urgency and overconfidence in decision-making Why building trust and influence is...
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What if everything you thought about prototyping was wrong? Many teams rush to validate an idea too soon, but what if the real secret to success is building a studio that learns better? In this episode, Leif Johansen breaks down the myths of prototyping and how studios can create a structured approach to experimenting with game ideas. Key Takeaways: - Stop Searching for the “Perfect Prototype” – The best teams prioritize many small, fast failures over one high-stakes prototype. - Prototyping Is a Science and an Art – The most successful studios create intentional experiments...
info_outlineThe gaming industry is changing rapidly, and the global landscape is shifting in ways many studios aren’t prepared for. Are Western game studios becoming too complacent? What role will international development play in the future of game creation?
In this episode, Joseph Kim, CEO of Lila Games, shares hard-earned lessons about building a game studio in India, the challenges of hiring and leading globally, and the realities of making tough business decisions in game development.
Key Takeaways:
- The Complacency Problem – Many Western studios lack the urgency and work ethic to stay competitive in today’s game industry.
- Why Small Teams Outperform Big Teams – Large studios often have unresolved issues that everyone knows about but no one addresses. The key to success is a strong culture of accountability.
- Experience as a Team Matters More Than Individual Talent – A well-coordinated team that has worked together for years will almost always outperform a group of "rockstar" hires.
- The Reality of Game Development in India – The country has talent, but cultural perception, technical challenges, and legal hurdles create unexpected difficulties for game studios.
- The Pre-Production Trap – Everyone knows pre-production is critical, yet studios repeatedly rush through it, leading to costly inefficiencies.
- People and Culture Define Success – A game studio doesn’t fail because of a lack of ideas—it fails due to misaligned leadership, poor hiring decisions, and weak company culture.
- Hard Conversations Matter – Many studios suffer from unspoken problems. Addressing issues early is the difference between success and failure.
- Decision-Making Should Be a Science – Too many game studios rely on gut feelings rather than structured, first-principles thinking when making critical decisions.
Connect with Joseph Kim
GameMakers Newsletter: https://www.gamemakers.com
LinkedIn: https://www.linkedin.com/in/jokim
Website: https://lilagames.com/
Expert Profile: https://www.liquidandgrit.com/expert-directory/joseph-kim/
Check out this episode: https://www.youtube.com/watch?v=fjBIXbN6h_E
YouTube: https://www.youtube.com/@Lilagames
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If you're a game developer, leader, or someone looking to start a game studio, this episode provides essential insights into the future of game development. Like, comment, and subscribe for more industry discussions.